'"When The Machine That Changed the World was first published in 1990, Toyota was half the size of General Motors. Today Toyota is passing GM as the world's largest auto maker and is the most consistently successful global enterprise of the past fifty
MICHELINE MAYNARD is the Senior Business Correspondent at the New York Times, and the author of the acclaimed book, The End of Detroit. The recipient of the 2009 Nathanial Nash award for excellence in business journalism, she has written for USA Today
Six months after its American introduction in 1985, the Yugo was a punch line; within a year, it was a staple of late-night comedy. By 2000, NPR's Car Talk declared it "the worst car of the millennium." And for most Americans that's where the story begins
