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Business Web Strategy: Design, Alignment, and Application
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate ...more |
Latif Al-Hakim |
2009-12-08 |
$195.00 |
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Cases on Managing E-Services
After the first wave of e-commerce and e-business implementations, we are witnessing an e-services paradigm shift in the way businesses, governments and consumers are using Internet-based technologies and mobile communications to innovate and produce new ...more |
Ada Scupola |
2009-12-08 |
$195.00 |
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Consumer Behavior, Organizational Development, and Electronic Commerce: Emerging Issues for Advancing Modern Socioeconomies
Considering the global spread of e-commerce technologies and the rapid pace of organizational adoption of these technological advancements, there is a need for reliable research results on e-services, outsourcing applications, and consumer resources management. ...more |
Mehdi Khosrow-Pour |
2009-12-08 |
$195.00 |
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Contemporary Research in E-Branding
Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in today's digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide. Contemporary ...more |
Subir Bandyopadhyay |
2009-12-08 |
$195.00 |
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Costco's Dirty Little Secrets
This book is a "must" read for Costco's 47 million cardholding members who will learn that portions of Costco's ruthless business philosophy is without conscience or accountability. Over the years, Costco has enjoyed rave reviews, a large customer base ...more |
Peter F. Klein |
2010-01-26 |
$18.90 |
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Effective Web Presence Solutions for Small Businesses: Strategies for Successful Implementation
Over the past several years, a great deal of research has been devoted to the use of information technology by small businesses. One technological tool now used to boost company success is Web presence enhancement in alignment with business strategy.
Effective |
Stephen Burgess &
Carmine Sellitto |
2009-12-08 |
$250.00 |
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Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits
An introduction to greentailing and the five other biggest trends in the retail business In their newest ebook on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential |
Neil Z. Stern &
Willard N. Ander |
2008-11-16 |
$29.95 |
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Healthcare IT Project Failure: A Systems Perspective
This case describes the experiences of a healthcare organization in the North of England that introduced a multi-lingual electronic patient information system, the first of its kind in this part of the country. This Information Technology (IT) based project, ...more |
Rajneesh Chowdhury &
Ruth Butler |
2009-12-08 |
$25.00 |
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Inside the Mind of the Shopper: The Science of Retailing
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. |
Herb Sorensen PhD |
2009-05-08 |
$20.99 |
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Internet Riches: The Simple Money-Making Secrets of Online Millionaires
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to ...more |
Scott C. Fox |
2010-02-18 |
$17.50 |
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Reinventing Interactive and Direct Marketing: Leading Experts Show How to Maximize Digital ROI with iDirect and iBranding Impera
This is the definitive guide from an all-star team of digital direct marketers. Global direct marketing icon Stan Rapp, the coauthor of the global besteller "MaxiMarketing", teams up with the expert professionals at the Direct Marketing Association (DMA), ...more |
Stan Rapp |
2009-11-30 |
$34.95 |
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Retail Business Kit For Dummies
Whether you're a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today's retail marketplace-from your original dream and the day-to-day operation to establishing a connection with ...more |
Rick Segel |
2009-06-22 |
$34.99 |
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Retail Management: A Comprehensive Resource
This book from Peter Fleming is an invaluable resource for all retail managers regardless of their experience or setting. It is packed with case studies, self-assessment exercises and performance tips drawn from Peter's extensive experience and research ...more |
Peter Fleming |
2010-01-12 |
$19.95 |
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Retail Strategy: The View from the Bridge
The book is made distinctive by the presentation of practitioner insight allied with academic underpinning to create a powerful new framework of unusual breadth and depth. The book communicates contemporary retail thought from the perspectives of both ...more |
Jonathan Reynolds |
2009-06-24 |
$50.95 |
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Retail Superstars
How small, one-of-a-kind businesses can break through among giants Megachains like Walmart, Starbucks, Home Depot, and The Gap attract Americans to thousands of outlets by offering a large selection of goods and services. But this doesn?t mean that independent ...more |
George Whalin |
2009-05-01 |
$26.95 |
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Social Computing: Concepts, Methodologies,Tools, and Applications
With an increasing accessibility to social networking tools, the development of Web 2.0, and the emergence of virtual worlds, social computing crosses cultural boundaries to join people in the digital landscape. Social Computing: Concepts, Methodologies, ...more |
Subhasish Dasgupta |
2010-01-19 |
$2,925.00 |
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The Gender Intelligent Retailer: Discover the Connection Between Women Consumers and Business Growth
"Through engaging and direct analysis, Joanne Thomas Yaccato has drawn the line clearly for businesses-any successful client relationship strategy must consider the unique perspectives of women. Small, medium and large organizations can benefit from her ...more |
John Wiley and Sons |
2009-05-01 |
$35.00 |
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Trust in E-Services: Technologies, Practices and Challenges
The tremendous growth of the Internet is successfully making a variety of e-services a part of citizens' everyday life. E-services such as: Web-banking, Web shopping, e-learning, e-healthcare, and e-government, are available in most countries around the ...more |
Ronggong Song |
2009-12-08 |
$99.95 |
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