Lawrence J. Daniels
Lawrence Daniels is the recipient of virtually every major industry recognition for outstanding achievement in communications design including several ‘best of show’ honors from organizations that include The Art Directors Clubs of New York and New Jersey, the Advertising Club of New York, the AIGA, and American Corporate Identity, among many others. His work has been the subject of several professional and business publications, and he has spoken on the use of design as a quantifiable business tool in his role as an adjunct lecturer at City College. Larry’s first book, The Graphic Designer’s Business Survival Guide arms entrepreneurial designers with the real-world business wisdom they’ll need to stand out and succeed. Larry is currently working on a follow-up book, Applied Creativity that will take an enlightening, in-depth look at the way successful graphic design entrepreneurs approach, brainstorm, and arrive at creative solutions intended to influence and motivate a target audience.