Imagine this: You walk up to your girlfriend and she's in a bad mood. You take out strawberry pack of gum and offer it to her. She says she doesn't like strawberry she wants mint flavor. You then wave your hand over the pack and visually change it into mint gum. Give her a kiss and a gum.
1st edition 2011; 14 pages + video explanation
word count: 866 which is equivalent to 3 standard pages of text