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Theory, Articles & Reviews

Theory is too often neglected. As the saying goes "The most practical thing is a good theory," you should be well grounded in magic's theory. We offer a wide variety of titles from the classics Our Magic, The Art of Magic and Fitzkee's trilogy, to modern articles by some of the most respected and outspoken teachers like Jamy Ian Swiss and Michael Close. You might also want to browse our Marketing category which offers a lot of advice on how to present yourself in a professional manner.

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New in Theory, Articles & ReviewsHot ListHot AuthorsBestsellersMost WishedTop Reviews
 
    Oops. Now What? by Brian T. Lees    Magician's Journals by Brian T. Lees    Paperwork by Brian T. Lees    Same Show Over and Over by Brian T. Lees    Tool Box Show by Brian T. Lees    Setting the Environment by Brian T. Lees    Entertainment Factor by Brian T. Lees    Working with a Partner by Brian T. Lees    Transitioning by Brian T. Lees    Thinking of an Assistant by Brian T. Lees    Show Development by Brian T. Lees    Working on Stage by Brian T. Lees    Show Documentation by Brian T. Lees    Productive Rehearsal by Brian T. Lees    The DaOrtiz Report by Maximiliano Yedid    Stories from the Life of a Magician by Stephen Ablett    The Best of Senator Crandall by Clarke Crandall    The Art of Performance in Magic and Mentalism by Mystic Alexandre    Theoretical Reality by David Devlin    Secret Twitter by Roberto Giobbi    How To Win A Magic Contest by Van Cleve    Egotistical Opinions by Ian Kendall    Egotistical Opinions: Stage Fright by Ian Kendall    Egotistical Opinions: Practicing by Ian Kendall    Egotistical Opinions: Performance by Ian Kendall    Egotistical Opinions: Visual Noise by Ian Kendall    Egotistical Opinions: Microphone Technique by Ian Kendall    Egotistical Opinions: Entrances by Ian Kendall    Understanding the Tamariz False Clues Method by Wilhelm Eberhard    793.8: Where is The Magic? by Jeff Stone    Magic and Showmanship: A Handbook for Conjurers by Henning Nelms    The Real Secrets of Card Magic by Paul Gordon    How's Your Library? by James B. Findlay    Magic Bookman by Frances Marshall    Ninety Nine Fabrications: the ultimate collection by James Alan & Dr. Sammy Jakubowicz    Perspectives on Magic: A book about the science of conjuring by Peter Prevos    The Unofficial Harry Potter Spellbook: The Wand Chooses the Wizard by Duncan Levy    10 Myths About Magic Exposed by Devin Knight    Theatrical Magic Omnibus Edition: Turning Tricks into Theater by John B. Pyka    Anatomy of a Show by Reg Blackwood    Making Magic Memorable by Michael Ammar    Understanding Misdirection by Clint Barron    Creativity and Impact by Boris Wild    Tapping Into Your Creative Flow by Brian Richards    More Than Meets The Eye by Dan Harlan    For Your Consideration by Brian Miller    The Too Perfect Theory by Jon Racherbaumer    The Restaurant Magic Reader by Jim Sisti    The John Booth Reader by Ben Robinson    The Page Boy Speaks by Patrick Page

Products in Theory, Articles & Reviews

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Oops. Now What?

Brian T. Lees

Oops. Now What? by Brian T. LeesAudience is on the edge of their seats. Every trick is working fantastic. Getting more applause then ever before on your routines. Then BOOM!!! Music cuts out, microphone starts to feedback and the mechanism on the change bag broke while you were trying to use it. Now you are front stage holding a bag you cannot manipulate with no music or microphone ... Now what?

This ebook helps you identify potential problems. A different form of rehearsal is introduced to help you work through these situations. Good magicians smooth over problems, work through situations and still leave their audience...

2016 / 11 / 27
$10.00

£7.88
€9.37
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Au$13.64
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Magician's Journals

Brian T. Lees

Magician's Journals by Brian T. LeesA primer on when, what, where and why a magician would keep a series of personal journals.
  • Journals
  • Magicians Journal
  • Daily Planners
  • Daily Journal
  • Creative Journal
  • Magic Files
  • Dreams
  • Inspiration
  • Wrapping it Up

1st edition 2016, 25 pages.

2016 / 11 / 11
$10.00

£7.88
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Paperwork

Brian T. Lees

Paperwork by Brian T. LeesThe paperwork associated with being a magician.

We may think the world is going paperless and in a few industries it is. But we still have a document close by to print as needed. Many times, receipts have been printed out to correct charges on statements. People do not hire maintenance work to be done without some form of contract. The magic industry is the same.

This text covers the basic documents used. These documents range from a simple query letter to proposals/quotes and contracts. Nestled within this ebook are the basics used to form the paper trail of our performances. Though...

2016 / 11 / 6
$10.00

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€9.37
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Same Show Over and Over

Brian T. Lees

Same Show Over and Over by Brian T. LeesMagicians do the same basic show over and over. This text will help you prepare for a second, third or fourth show that same day. It covers the need to decompress from the first performance, relax, and reset. Then it identifies ways to pump yourself back up.

Every time you step on stage the audience should feel they are experiencing a premier performance. They don't care if we have done the same magic 100 times already. They want to see a fresh, energetic show each and every time.

This text will cover some of the things professionals do between shows. They follow steps that help them...

2016 / 10 / 15
$10.00

£7.88
€9.37
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Tool Box Show

Brian T. Lees

Tool Box Show by Brian T. LeesA call comes in and their magician cancelled. They need a magic show in the next half hour. Can you be packed and ready to go? Maybe you are at an event and one of the sponsors comes up to you and says they need to fill a thirty-minute gap in their schedule. Are you ready to step on stage and go to work? The answer rests in what this text refers to as a tool box show. When the phone rings, if the money is right, all you need to do is grab your tool box and go to work. This ebook will help you take advantage of those "short notice" performance opportunities.
  • Real world
  • Tool box show purpose ...
2016 / 10 / 1
$10.00

£7.88
€9.37
Ca$13.94
Au$13.64
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Setting the Environment

Brian T. Lees

Setting the Environment by Brian T. LeesA major portion of the audience's experience involves the environment. Their enjoyment can be pleasurable or highly distracted by the area they are given to watch you. This text covers the importance of the performing environment from both the stage and audience perspectives. It goes into details that need to be discussed before the room is set up. It covers many areas most magicians take for granted.
  • Seating
  • Staff
  • Performance Area
  • Sound
  • Flow Path
  • Emergencies
  • Get Ahead of Set Up
  • Meet and Greet
  • Wrapping it Up

1st edition 2016, 20 pages.

2016 / 9 / 17
$10.00

£7.88
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Au$13.64
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Entertainment Factor

Brian T. Lees

Entertainment Factor by Brian T. LeesTwo magicians do a show. At the end one audience leaves the show walking out like students changing classes at high school. The other comes out excited, talking about some of the "WOW" moments of the show. The difference between the two magicians is the entertainment factor.

You can have the best equipment, do the latest/greatest magic and still fail. The true unit of measure for magicians is the entertainment factor. That factor is controlled entirely by the audience. This text identifies elements that impact the entertainment factor.

  • The Entertainment Factor
  • Entertainment Factor Impacts ...
2016 / 8 / 20
$10.00

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Working with a Partner

Brian T. Lees

Working with a Partner by Brian T. LeesA primer for working with a partner. This text addresses such questions as: why work with a partner, what do look for in a magician you want to work with, documents that both partners need to consider, the basics of putting a performance together and other information.
  • Why a partnership
  • What to look for In partner
  • The partner agreement
  • Partnered performance
  • Transitioning
  • Accent the positive
  • Wrapping it up

1st edition 2016, 21 pages.

2016 / 8 / 14
$10.00

£7.88
€9.37
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Transitioning

Brian T. Lees

Transitioning by Brian T. LeesNow for my next trick..... Ladies and gentlemen watch as I take this silk...... And now, right before your eyes I will...... For my next trick......

Announcing each and every trick you do during your show gets boring to the audience. Nothing makes you sound more generic then constant repetition. For that reason, magicians have come up with methods to create flow through their performance. The methods they use between their magic is referred to as transitions.

The three basic transition tools are: announce, lead and connect. This text identifies the three transitions and helps you use...

2016 / 7 / 29
$10.00

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Thinking of an Assistant

Brian T. Lees

Thinking of an Assistant by Brian T. LeesBringing on an assistant to work with you does not have to be expensive. But it does need to be planned out. From adding the employee, to work costumes and through performance this ebook sets the foundation to get started. Begin with the magic you already own and with increased marketing watch your shows evolve to larger venues/audiences.
  • Selection
  • Payroll
  • Sources
  • Appearance
  • Performance
  • After the Show
  • Train Wreck Performance
  • Wrapping it Up

1st edition 2016, 23 pages.

2016 / 6 / 30
$10.00

£7.88
€9.37
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Show Development

Brian T. Lees

Show Development by Brian T. LeesA primer to help organize clusters of magic into a professional show. Rate your magic in terms of entertainment factor and establish a flow that moves your performance from show opening to close. Learn the reasons larger and smaller magic are blended into a performance. Then learn how to use these various waves to slowly build your audience to that big "wow" finish successful magicians close with.
  • Show Components
  • Mechanics
  • Inventory
  • Flow
  • Music
  • Produce Your Show
  • Specialty Shows
  • Documentation/Backup
  • Wrapping It Up

1st edition 2016, 27 pages.

2016 / 6 / 23
$10.00

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Working on Stage

Brian T. Lees

Working on Stage by Brian T. LeesFrom the Preface:
An actor who has always been an inspiration to me once said:

"There are plenty of $400 magicians out there who are only worth $75 and there are plenty of $75 magicians out there that should charge $400."

That is a harsh, cold but very true fact. They all have the skills and potential. Still some do not take their performances up to the levels they should. The ending result is an audience that only gets parts of their show. The cheap $400 magicians shut out part of their audience. They do not allow the entire audience to listen to what they say. And they have serious...

2016 / 6 / 13
$10.00

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Show Documentation

Brian T. Lees

Show Documentation by Brian T. Lees"I used to do that trick many years ago. I just cannot remember how it went but the audience loved it." Have you heard that before? Everyone has files. We keep records of bill payments, taxes, bank statements and a bunch of other important information. Why would your magic be any different?

This ebook identifies the importance of keeping back up information on your magic. It offers suggestions on a file system that includes text, binders and DVD sources. Armed with this system you could bring back any magic that you have done in the past. Use your files to determine what has changed, what...

2016 / 4 / 21
$10.00

£7.88
€9.37
Ca$13.94
Au$13.64
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Productive Rehearsal

Brian T. Lees

Productive Rehearsal by Brian T. LeesWhether you spend an hour a day, or a few hours before your performance this ebook helps you get the most out of the time spent.

The materials in this ebook help you identify dead spots, problems with angles, poor manipulation and other elements that directly impact your performance. Materials are included that help you prepare for the unexpected. The performance factor rests entirely on the audience. This ebook helps sharpen your performance skills.

  • What is rehearsal
  • Tools
  • Evaluation
  • Documentation
  • Sample documentation forms
  • Trick/Routine form
  • Train wreck rehearsal
  • Wrapping it...
2016 / 4 / 21
$10.00

£7.88
€9.37
Ca$13.94
Au$13.64
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The DaOrtiz Report

Maximiliano Yedid

The DaOrtiz Report by Maximiliano YedidThis ebook is published with Dani DaOrtiz' permission and blessing.

Card magic is evolving. Card magicians are no longer looking for the latest "moves" and "techniques", no longer are they caring for more ways to deal seconds and bottoms. What they are looking for are psychological ploys and techniques that will allow you to create impossible magic.

Dani DaOrtiz is a new force in card magic. He revolutionized it. But how many times do I hear: "I would do that... If I were him". Many magicians feel that DaOrtiz' spontaneousness and carefreeness is not a match of their personality.

In this report...

2015 / 10 / 26
$6.00

£4.73
€5.62
Ca$8.36
Au$8.19
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Stories from the Life of a Magician

Stephen Ablett

Stories from the Life of a Magician by Stephen AblettThis ebook contains 50 amusing, educational and interesting stories from Stephen's career as a professional magician. Read about his experiences on Britain's Got Talent, what it was like working on the ferries and on the cruise ships. His shows at celebrity parties and the political scandals behind magic competitions. He holds nothing back in hope that you will find some amusement in his ramblings. Sit back and enjoy these amusing antidotes from the life of a magician.

1st edition 2015, 200 pages.

2015 / 9 / 1
$15.00

£11.83
€14.05
Ca$20.90
Au$20.47
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The Best of Senator Crandall

Clarke Crandall

The Best of Senator Crandall by Clarke CrandallCompiled and edited by Neil Foster. Illustrated by Sid Lorraine with an introduction by Robert Lund who says, "in his field, as the professional dissenter and commentator on the foibles of magicians, he is the most original entertaining writer on conjuring today." He was talking about Clarke "The Senator" Crandall and his ebook contains the following chapters:
  • INTRODUCTION
  • DEDICATION
  • It's a Mystery to Me ...
  • Let him who is without sin ...
  • Panties, Falsies and Lolly-pops
  • The Egg and I
  • Criticism should be a reward
  • ... and with much less effort
  • Those who watched ... saw an artist
  • Barbecueitis...
2015 / 8 / 29
$9.95

£7.84
€9.32
Ca$13.87
Au$13.58
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The Art of Performance in Magic and Mentalism

Mystic Alexandre

The Art of Performance in Magic and Mentalism by Mystic AlexandreThis was the first booklet I published way back in 2002 and it was born out of a lecture I did in Rio de Janeiro, Brazil where I ended by discussing The Art Of Performance In Magic And Mentalism and answering questions on the subject.

It's a brief manuscript with strong messages to reflect upon concerning principles that will enhance your rounded approach to becoming a respected performer.

In this manuscript I touch on the following questions:

  • Is There a Quicker Way To Become a Better Performer?
  • How Do You Keep Spectators From Messing You Up?
  • What Is The Most Important Aspect of Performance? ...
2014 / 11 / 14
$4.00

£3.15
€3.75
Ca$5.57
Au$5.46
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Theoretical Reality

David Devlin

Theoretical Reality by David DevlinThis is a very in depth work on The Gozinta Boxes. This is not just a little eBook that teaches a single effect. It is a book on theories, philosophies, and thoughts on the effect; however, the thoughts on the effect itself that David discusses can be applied to all magic. This eBook really lets you in on the mind of David Devlin, how he thinks, how he puts routines together, and his feelings about magic as an art and the performance of magic. So, even if you do not use the illusion that is discussed you will learn ways of creating and improving routines of your own. The effect of the Gozinta...
2014 / 10 / 15
$10.00

£7.88
€9.37
Ca$13.94
Au$13.64
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Secret Twitter

Roberto Giobbi

Secret Twitter by Roberto GiobbiSecret Twitter is now available as a PDF compilation. In addition you will get a readworthy introduction by Roberto. We have also added all replies to Roberto's daily tweets. Max Maven was the most vocal and opinionated one, but you will also get thoughts by Pit Hartling, Denis Behr, Ian Kendall and others.
What is Secret Twitter? If you are familiar with Roberto Giobbi's book Secret Agenda you can probably guess. Secret Twitter is a completely new and innovative way for Roberto to share his thoughts, comments, advice and insight with you - via Twitter.

For fourteen months, starting with November 1st 2014 and...

2014 / 9 / 25
$29.90

£23.57
€28.01
Ca$41.67
Au$40.79
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04/28/2017
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