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Theory, Articles & Reviews

Theory is too often neglected. As the saying goes "The most practical thing is a good theory," you should be well grounded in magic's theory. We offer a wide variety of titles from the classics Our Magic, The Art of Magic and Fitzkee's trilogy, to modern articles by some of the most respected and outspoken teachers like Jamy Ian Swiss and Michael Close. You might also want to browse our Marketing category which offers a lot of advice on how to present yourself in a professional manner.

Download the Theory, Articles & Reviews category product catalog PDF.

 New in Theory, Articles & Reviews  Hot List  All Time Bestsellers  Most Wished  Top Reviews  
 
Creativity and Impact by Boris WildThe Chair Principle by Brent Braun & Matthew BennettTapping Into Your Creative Flow by Brian RichardsMore Than Meets The Eye by Dan HarlanFor Your Consideration by Brian MillerThe Too Perfect Theory by Jon RacherbaumerThe Restaurant Magic Reader by Jim SistiThe John Booth Reader by Ben RobinsonThe Page Boy Speaks by Patrick PageMake Me Care by Wesley JamesHarold Taylor: The Angle of a Pro by Harold TaylorMagical Creation by PavelThe Professional Touch by Billy McCombProfessional Performing Advice by Alan AlanWoes of a Wizard by David DevantHow to be a Part-Time Pro by Gene AndersonHobservations on Comedy Clubs by Jeff HobsonActing for Magicians by Richard L. TenaceStage Craft for Magicians by Richard L. TenaceThe Psychology of Magic by Bill Nagler MDThe Magical Mind by John Mulholland & George N. GordonAsk Roberto Giobbi by Roberto GiobbiEncore: Creativity in the Art of Magic by Kyle PeronA Masterclass in Comedy Vol. 2 by Terry SeabrookeA Masterclass in Comedy Vol. 1 by Terry SeabrookeThe Master of Misdirection by D. Angelo FerriWhat is a Stage and How Do I Use It? by L. C. CollierStage Up-ers by Barry MitchellCreativity - The Secrets of Invention by John Bannon & Mark LeveridgeA Simple Guide to Creativity by Mark LeveridgeStaging It by Bob CassidyEncyclopedic Dictionary of Magic by Barton WhaleyPaul Fleming Book Reviews Vol. 1-3 by Paul FlemingThe Conservation of Magic by Leo BehnkeThe Trick Brain by Dariel FitzkeeMagic by Misdirection by Dariel FitzkeeShowmanship for Magicians by Dariel FitzkeeProfessional Restaurant Magic by Jim SistiThe Secrets of Conjuring by Jean Eugene Robert-HoudinMichael Close In Review by Michael CloseThe Volunteer Book by Jim KleefeldThe Contract Book by Jim KleefeldThe Public Approach by Daniel SkahenMagic by Theory by Daniel SkahenProgrammes of Famous Magicians by Max HoldenTrix and Chatter by Werner DornfeldJamy Ian Swiss Book Reviews by Jamy Ian SwissMagical Cartoons & Interpolations by Harry LeatPocket Power by Jarle LeirpollPrinciples and Deceptions by Arthur BuckleyOur Magic by Nevil Maskelyne & David DevantMysterious Mr. Yu by Harry HoudiniThe Art of Deception by Chuck RomanoThe Expert at the Card Table by S. W. ErdnaseThe Chair Principle by Brent Braun & Matthew BennettOur Magic by Nevil Maskelyne & David DevantAsk Roberto Giobbi by Roberto GiobbiThe Expert at the Card Table by S. W. ErdnasePrinciples and Deceptions by Arthur BuckleyMagic by Misdirection by Dariel FitzkeeProgrammes of Famous Magicians by Max HoldenPocket Power by Jarle LeirpollShowmanship for Magicians by Dariel FitzkeeCreativity and Impact by Boris WildThe Professional Touch by Billy McCombThe Master of Misdirection by D. Angelo FerriThe Magical Mind by John Mulholland & George N. GordonThe Trick Brain by Dariel FitzkeeThe Too Perfect Theory by Jon RacherbaumerA Masterclass in Comedy Vol. 2 by Terry SeabrookeA Masterclass in Comedy Vol. 1 by Terry SeabrookeWhat is a Stage and How Do I Use It? by L. C. CollierStaging It by Bob CassidyMore Than Meets The Eye by Dan HarlanThe Expert at the Card Table by S. W. ErdnaseOur Magic by Nevil Maskelyne & David DevantMagic by Misdirection by Dariel FitzkeeThe Trick Brain by Dariel FitzkeeShowmanship for Magicians by Dariel FitzkeePocket Power by Jarle LeirpollPrinciples and Deceptions by Arthur BuckleyAsk Roberto Giobbi by Roberto GiobbiThe Secrets of Conjuring by Jean Eugene Robert-HoudinEncyclopedic Dictionary of Magic by Barton WhaleyThe Master of Misdirection by D. Angelo FerriThe Chair Principle by Brent Braun & Matthew BennettProgrammes of Famous Magicians by Max HoldenJamy Ian Swiss Book Reviews by Jamy Ian SwissProfessional Restaurant Magic by Jim SistiA Masterclass in Comedy Vol. 1 by Terry SeabrookeThe Professional Touch by Billy McCombThe Psychology of Magic by Bill Nagler MDStaging It by Bob CassidyMagic by Theory by Daniel SkahenOur Magic by Nevil Maskelyne & David DevantMagic by Misdirection by Dariel FitzkeeThe Professional Touch by Billy McCombAsk Roberto Giobbi by Roberto GiobbiThe Trick Brain by Dariel FitzkeeShowmanship for Magicians by Dariel FitzkeeThe Expert at the Card Table by S. W. ErdnasePrinciples and Deceptions by Arthur BuckleyThe Master of Misdirection by D. Angelo FerriPocket Power by Jarle LeirpollActing for Magicians by Richard L. TenaceStaging It by Bob CassidyThe Psychology of Magic by Bill Nagler MDThe Secrets of Conjuring by Jean Eugene Robert-HoudinThe Chair Principle by Brent Braun & Matthew BennettStage Craft for Magicians by Richard L. TenaceThe Magical Mind by John Mulholland & George N. GordonEncyclopedic Dictionary of Magic by Barton WhaleyJamy Ian Swiss Book Reviews by Jamy Ian SwissThe Art of Deception by Chuck RomanoTapping Into Your Creative Flow by Brian RichardsThe Psychology of Magic by Bill Nagler MDAsk Roberto Giobbi by Roberto GiobbiA Masterclass in Comedy Vol. 1 by Terry SeabrookeThe Master of Misdirection by D. Angelo FerriOur Magic by Nevil Maskelyne & David DevantThe Art of Deception by Chuck RomanoThe Expert at the Card Table by S. W. Erdnase
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Displaying 1 to 20 (of 54 products) Result Pages:  1  2  3  [Next >>] 
 click to sort ⇒   Product Name   Author   Listed-   Price   Actions------ 
Creativity and Impact by Boris Wild
Creativity and Impact

Detailed explanation of the method to build a creative act and the techniques of impact on the audience used by Boris (including a whole chapter on how to create standing ovations).

For the very first time, a full-time French professional performer

...more
Boris Wild 6 Dec 2011  0 






The Chair Principle by Brent Braun & Matthew Bennett
The Chair Principle

The chair principle began as a small thing that worked. And because it worked, it grew. And because it grew, several additional benefits became noticeable, thereby allowing Brent to use the nomenclature of “The Chair Principle” as opposed to “the chair
...more
Brent Braun &
Matthew Bennett
15 Jul 2011  0 






Tapping Into Your Creative Flow by Brian Richards
Tapping Into Your Creative Flow

If you believe that either somebody is creative or not and that there is nothing you can do to increase your creativity then this is not an ebook you want to read. However, if you do believe that you can improve your creativity, or if you are at least
...more
Brian Richards 4 May 2011  0 






More Than Meets The Eye by Dan Harlan
More Than Meets The Eye

So, you want to be a good magician? Get these performance, routining, and creativity notes, which detail step-by-step instructions to make your magic better. Packed with time saving tips and techniques that you can use to quickly elevate your routines
...more
Dan Harlan 1 May 2011  0 






For Your Consideration by Brian Miller
For Your Consideration

"A splendid lecture which delves into the psychology of tricks and the thought behind them." -Central Connecticut Magicians' Association

"Brian elevates our art to a very high standard." -Ken Maynard, S.A.M. Assembly 16

"Very creative

...more
Brian Miller 14 Feb 2011  0 






The Too Perfect Theory by Jon Racherbaumer
The Too Perfect Theory

Can a magic trick be too perfect? Too impossible? Well, opinions differ. Some of the most prominent minds in magic disagree. Reading these essays will help you form your own personal opinion on this fundamental question. The theorists are:
  • Rick Johnsson
  • Jon
...more
Jon Racherbaumer 8 Feb 2011  0 






The Restaurant Magic Reader by Jim Sisti
The Restaurant Magic Reader

Essays and thoughts on the performance of restaurant magic.
"This is real world experience from a top pro who has spent his professional life learning what works, what is important and, most importantly, what is universal." - Richard Osterlind (from
...more
Jim Sisti 30 Jan 2011  0 






The John Booth Reader by Ben Robinson
The John Booth Reader

In this compendium of all of Dr. John Nicholls Booth’s (1912 - 2009) books the reader is treated to find information on many topics of interest written between 1929 and 2009 – 80 years! Ben Robinson and Dr. Booth worked on four books together from 1985
...more
Ben Robinson 26 Oct 2010  0 
The Page Boy Speaks by Patrick Page
The Page Boy Speaks

Patrick Page had a monthly column in Pabular. This is a compilation of all those articles. You will hear the stories and anecdotes that make magic such a fascinating pursuit. You will also learn a lot from Patrick's incredible mastery and knowledge
...more
Patrick Page 25 Oct 2010  0 






Make Me Care by Wesley James
Make Me Care

From Wesley James' 1st new lecture in more than 10 Years

Not everyone will immediately recognize the name Wesley James. However, those in the know will. For many years Dr. James has been an underground secret. During his many years as a professional

...more
Wesley James 2 Oct 2010  0 






Harold Taylor: The Angle of a Pro by Harold Taylor
Harold Taylor: The Angle of a Pro

Two hours of practical professional advice from the man who has entertained the Royal Family on several occasions and who for many years was the choice of the world's richest man, Paul Getty, as entertainer. In each volume there is a classic feature trick
...more
Harold Taylor 21 Aug 2010  0 






Magical Creation by Pavel
Magical Creation

Magical Creation or "How to invent a new trick"

The work consists of three distinctive parts

  • Part ONE renders a brief outline of magical theory. The review details most of the basic effects, major principles and means, complemented by a summary,
...more
Pavel 9 Jul 2010  0 






The Professional Touch by Billy McComb
The Professional Touch

My oh my is this a great ebook! If you intend to earn a living doing magic or if you simply want to make your performances more professional then do yourself a favor and read and study this ebook. There are decades of experience bottled up in its wisdom.
...more
Billy McComb 24 May 2010  0 
Professional Performing Advice by Alan Alan
Professional Performing Advice

Two volumes and amongst the most valuable to the young performer who wants really practical professional advice right from the start. Alan Alan is one of the world's most highly paid escapologists and without revealing his very closest secrets he explains
...more
Alan Alan 16 Feb 2010  0 






Woes of a Wizard by David Devant
Woes of a Wizard

Woes of a Wizard was written by David Devant before he was partner to J. N. Maskelyne in his famous Egyptian Hall in London. Devant became a partner after George Cooke, Maskelyne's former partner had left the enterprise. Devant was a natural choice
...more
David Devant 14 Jan 2010  0 






How to be a Part-Time Pro by Gene Anderson
How to be a Part-Time Pro

Gene Anderson shares his international experience and opinion on things ranging from the difference between semi-pro and part-time pro, timing, entertaining. Excellent information on how to improve and get the most out of your act.

This tape contains

...more
Gene Anderson 21 Oct 2009  0 






Hobservations on Comedy Clubs by Jeff Hobson
Hobservations on Comedy Clubs

The title might be a bit misleading as most of the advice is applicable to any magician who wants to add comedy to their performance.

If you are serious about mixing magic and comedy you need to read this. It will either make you reconsider your choice

...more
Jeff Hobson 7 Jul 2009  0 






Acting for Magicians by Richard L. Tenace
Acting for Magicians

A practical workbook for the serious performer.

One of the main reasons magicians neglect the "acting" part of magic is because magic is such a demanding discipline to learn. A performing magician wears many hats. The magician has to learn sleights,

...more
Richard L. Tenace 7 Jul 2009  0 






Stage Craft for Magicians by Richard L. Tenace
Stage Craft for Magicians

The average magician focuses on tricks, moves and method. The really good ones know that acting is an even more important aspect of a magic performance, regardless of if you are standing on a stage or close-up next to a cocktail table.

Richard Tenace

...more
Richard L. Tenace 25 Jun 2009  0 






The Psychology of Magic by Bill Nagler MD
The Psychology of Magic

Dr. Bill Nagler is a psychologist and he provides a psychologist's in depth view of the world of magic. The information is radical and instructive.Why do top magicians rarely earn the sums of money that top stars in other entertainment fields earn? Why
...more
Bill Nagler MD 28 May 2009  0 






Displaying 1 to 20 (of 54 products) Result Pages:  1  2  3  [Next >>] 
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Theory, Articles & Reviews
1.The Expert at the Card Table
2.Our Magic
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7.Principles and Deceptions
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Theory, Articles & Reviews
1.Dariel Fitzkee
2.S. W. Erdnase
3.Nevil Maskelyne & David Devant
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