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The magazine presented magic and allied subjects to the general public with a strong leaning towards the entertainment and recreational side rather than the scientific or philosophical. It stated in its first issue:
The object of this magazine is NOT to expose the worlds' best tricks, nor give away the darling secrets of clever professional and amateur magicians. MAGIC is intended to create a wider and more intelligent interest in a most attractive subject - to make more appreciative audiences for magical entertainers, and new devotees of a fascinating hobby.