Michelle Segar, motivation scientist and author of No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness (AMACOM 2015), is the leading authority on what motivates people to choose and maintain healthy behaviors. Pioneering new approaches to sustainable behavior change in the fitness, health care, and wellness arenas, Segar is Director of the Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan, and Chair of the U.S. National Physical Activity Plan's Communications Committee. Her 360-degree perspective is informed by more than two decades of award-winning research, individual fitness coaching, and consulting, uniquely positioning her to help individuals, professionals, and organizations understand and leverage the emotional drivers of daily health decisions and sustainable behavior change.
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