Atlas Novelty Co.
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This is Atlas Novelty Co's catalog from 1901. Atlas Novelty was owned by Emil Sorenson (stage name E. S. Burns), and it played a role in the Erdnase saga because it was the first to advertise The Expert at the Card Table at a reduced price in February 1903. Vernelo was the first to advertise the book in November 1902.
Noteworthy is the fact that Vernelo used the same title, Art of Magic Thoroughly Explained for some of his catalogs for his Wayne Novelty Co., and for Vernelo & Company. Sorenson and Vernelo collaborated on projects. They even copyrighted this catalog together. ...