Benjamin W. Tallman
Benjamin W. Tallman was the founder of Advertising Unlimited, a firm he had billing more than $500,000/year inside of 2 years. He eventually sold this firm to Ogilvy Mather. Working under the stage name of Larry Valentine, he developed a booking system which is the basis of Making Magic Pay. While the metaphor is magi, the system can be used to self-book any type of entertainment or service.