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Brian T. Lees

Brian T. Lees

#2 Marketing, Selling & Business Matters author

Brian brings over 50 years of experience to the stage. His shows play to all ages and he has made his mark as a highly skilled entertainer. The music, comedy and storytelling in his "Mysteries of Magic" show will leave you talking about it for a very long time. He knows the secret of capturing an audience and leading them through a magical journey.

Through his training materials Brian introduces magicians to the craft, skills and tools needed to work in front of an audience. It makes no difference how expensive your magic is, how great you are with slight-of-hand or manipulations. Your entertainment factor rests entirely on the audience. If they are not entertained you will not be viewed well as a performer.

Brian has presented numerous lectures on performance, working with music and show development to various clubs and organizations. His helpful articles have been published in both clown and magic industry magazines. Endorsements he received echo his goal of meeting magicians where they are and providing training to help take their performance to the next level.

Brian has won first place in group competition (Felix Adler Days, Clinton, IA) He placed second in stage competition (2012) third in competition (2015), second in stage competition (2016) by IBM Ring # 11 (QCMC), and third in stage competition (2017) by IBM Ring # 11 (QCMC)

All Brian’s training materials are available as lectures. For more information, or to discuss lectures for your organization or convention feel free to email: magicwithbrian@yahoo.com

website: magicbybrian.com

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Brian T. Lees
Professional Show Development by Brian T. Lees

You do not have to hire a director, choreographer and technical designer to produce your own professional show. This ebook covers the environment, building your outline of magic, using music, and developing your show. Learn how to fine tune your performance through rehearsal, problem area recognition and the flow from opening to your finale. A high-quality professional production is within your grasp using a lot of materials you may already own.

  1. Set the stage
    • Backdrop
    • Sound, P/A System
    • Music
    • Lights
    • Working tables, etc.
    • Transporting
    • Cases, boxes, bags trunks and carts.
  2. Show components ...
2019 / 7 / 21
$30

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Brian T. Lees
Conversational Negotiation by Brian T. Lees

Entertainment should not be a menu of prices set in stone. There are ways you can charge more for your performances. The power rests in the key elements of communication. Bringing the conversation to an ultimate "take it or leave it" conclusion may not be in the magician's best interest.

There are four elements that need to be covered through conversation. Quoting a price without knowing those elements is a problem that chips away at the magician's profits. Magicians who make more money deploy these elements. They are not hard. In fact, they are so simple to work with that no special training...

2017 / 12 / 4
$25

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Brian T. Lees
Three Classic Magic Tricks for Clowns by Brian T. Lees

Clowns perform magic. The only difference is the size of the magic and the illusions themselves. I work both as a clown and a magician. I was asked to share some of the materials I use to teach new clowns. This ebook introduces three classic magic tricks, offers routines to get you started, and is illustrated to show the various manipulations. All items pack small, do not take up much space in your pocket and can be found at very reasonable prices.

  • What makes magic work
  • Introducing the classics
  • Thumb tip
  • Thumb tip routines
  • Hot rod
  • Hot rod routines
  • Sponge balls
  • Sponge ball routines ...
2018 / 3 / 10
$25

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Brian T. Lees
Marketing Outside the Box by Brian T. Lees

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

2018 / 8 / 18
$25

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Brian T. Lees
Audience Entertainment Factor by Brian T. Lees

Audiences rate magicians based on their entertainment experience. One can have the best of everything: magic, manipulation, etc. and still fail in front of an audience. This material is not new. It has been taught in the theater industry and at schools for a very long time. However, there are not that many materials written to bring these skills into the hands of a magician.

This ebook will identify key elements that the magician must follow, and be aware of as he/she performs. Suggested materials might seem unimportant or a waist of time. But those same elements could be the factors that...

2017 / 11 / 12
$20

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Brian T. Lees
Disaster to Laughter by Brian T. Lees

As magicians we are hired to entertain. The show must go on is a harsh truth that we all accept responsibility for. The fact is performances do not always take place without problems. If you have ever found yourself standing in the lights, with a failed trick you know what I am talking about. The audience knows the magic was a complete flop. There is no one else on stage with you. When that happens, we all promise we will never put ourselves in that situation again.

Your magic may be "performance ready" but is it also "audience ready"? This text talks about conditioning for the unexpected....

2018 / 1 / 1
$20

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Brian T. Lees
Optical Character Recognition by Brian T. Lees

I remember reading an article about a magic trick. Not sure which magazine or issue it was in. But I want to read it again. I have two choices:

  1. I can start the magazine shuffle. Issue by issue looking for the article.
  2. Open a file folder on my computer. Then open the category folder and find the article.
OCR, Optical Character Recognition can be used to read the article into the computer. Once scanned the article can be pasted into a word processor, spell checked and formatted as needed.

An article written two months ago, or one that was published a few years ago can be found within...

2018 / 7 / 9
$20

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Brian T. Lees
Added Value by Brian T. Lees

Simple things that get you hired.

You may have a fantastic show, be extremely talented and a high-quality entertainer and still have trouble getting booked. When being considered with a cluster of other proposals there are things you can do to position yourself above the rest. This text covers added services you can include that increases the perceived value of your proposal.

  • The hiring investment
  • Importance of added value
  • Value adds to consider
  • Research: match the add to a need
  • Presenting the value add
  • Follow up calls
  • Wrapping it up
1st edition 2019, 22 pages.
2019 / 4 / 13
$20

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Brian T. Lees
Marketing 5X by Brian T. Lees

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

2019 / 8 / 14
$20

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Brian T. Lees
Online Magic Shows by Brian T. Lees

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

  • Overview
  • Camera and microphone
  • Lighting
  • Camera angle
  • Production, performance assistance
  • Show
  • Sponsors
  • Recorded shows
  • Pricing
  • Wrapping it up
  • Sources

1st edition 2020, PDF 28 pages.

2020 / 12 / 8
$20

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Brian T. Lees
Performance Negotiation by Brian T. Lees

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

  • Negotiation, element of business
  • The differences between "NO"
  • When to negotiate
  • Set up negotiation
  • Open negotiations
  • Accept/decline negotiation
  • Wrapping it up

1st edition 2021, PDF 19 Seiten.

2021 / 5 / 31
$20

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Brian T. Lees
Sponsored Shows by Brian T. Lees

Businesses have to promote themselves, even through the pandemic. Media today is extremely expensive and sponsorship is a very attractive alternative for them. The impact and long-range potentials are a win/win situation for both the business and the magician. This ebook gets you started with sponsors and identifies the "hot spots" you need to mention as you speak with them.

  • Business Basics
  • Basic Marketing
  • Sponsors
  • Sources to Consider
  • Approaches
  • Calendar and Files
  • Wrapping it Up

1st edition 2021, PDF 20 pages.

2021 / 6 / 26
$20

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Brian T. Lees
Going Full Time by Brian T. Lees

Many dream of becoming a full-time magician. This dream can become reality if you are willing to plan, and put in the extra effort to make it happen. You need a business plan that can compare to the needs of your existing home budget. This is not a get rich overnight activity. It requires step by step sequences that help replace your current home budget needs with the net profits you can generate through your magic. This text will provide you with a solid foundation. It covers the plan, marketing and helps you make that full-time decision based on research.

  • Full time magicians day
  • The 80/20...
2017 / 2 / 17
$15

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Brian T. Lees
Confusing Crayons: One Person Routine by Brian T. Lees

The Confusing Crayons is a well known classic. Two crayons and two cylinders are introduced. A volunteer gets one cylinder and selects a crayon. The magician takes the other cylinder and crayon. Instructing the volunteer to follow along the cylinders are turned over, back again and then over. The magicians crayon is right side up and the volunteers pointing down. This is a class that, up to this point, requires the use of a volunteer.

Confusing Crayons, 1 Person Routine is done without the need for a volunteer. Communication takes place with the magician's audience interaction. The audience...

2018 / 2 / 24
$15

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Brian T. Lees
Stage Fright by Brian T. Lees

Everyone gets nervous before they begin their performance. Those who say they don't are lying. The degree of stage fright is different, but everyone experiences it. There are tips of the trade that many professionals use to work through it. Some are physical and others mental. Combined they can help you control the pressures stage fright can have on you. This text shares a few of those tips. It provides a detailed description of the elements of stage fright, and ways you can calm yourself and focus on your magic.

  • Preface
  • Stage fright and its impact
  • Working the pressure meter
  • Confront the...
2018 / 3 / 24
$15

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Brian T. Lees
The Opening by Brian T. Lees

Professional, high quality performances use strong openings. Entertainers use everything at their disposal to insure their opening is one of the most impressive features of their show. They hold nothing back. Music, flash pots, fog machines, lights and other effects have been used to enhance the opening impact.

This text will cover the functions and objectives of the opening. It will identify the primary goals and provide suggestions to help you reach them.

  • Opening Objectives
  • Opening Tools
  • Opening Announcements
  • Sample Openings
  • Plan Your Opening
  • A Word About the Close
  • Wrapping it...
2018 / 6 / 10
$15

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PDF

Brian T. Lees
Power of Negotiation by Brian T. Lees

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

  • Negotiation History
  • Availability Signs
  • The Approach
  • In the Trenches
  • Be Ready to Walk
  • One Last Attempt
  • Close the Deal
  • Wrapping it Up

1st edition 2020, PDF...

2020 / 6 / 14
$15

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PDF

Brian T. Lees
Assistant: Cosmetic or Tool by Brian T. Lees

Is she part of the show? Or is she eye candy for the audience? There is a difference between a cosmetic and functional assistant. This text identifies the difference and helps you get started searching for, and working with an assistant.

  • Assistant Profile
  • Business Considerations
  • Assistant Functionality
  • Team Profile
  • Finding an Assistant
  • Assistant/Magician Relationship
  • Production with Assistant
  • Wrapping it Up

1st edition 2021, PDF 25 pages.

2021 / 5 / 6
$15

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Brian T. Lees
Make Music Fit Magic by Brian T. Lees

Do not stall and draw out your magic waiting for the end of your music. Do not rush your magic cutting corners and hurrying to fit the music. This text introduces you to the basic functions of music editing. Using music as background, or choreographing a routine to music is possible through editing. Take your show up to the next level using music you edit, to fit your manipulations and performance.

  • Types of music
  • Create your own music
  • Advantages of editing
  • Music editing software
  • Basic overview
  • Cuts, copies, and other editing
  • Wrapping it up

1st edition 2021, PDF

2021 / 5 / 24
$15

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Brian T. Lees
Productive Rehearsal by Brian T. Lees

Whether you spend an hour a day, or a few hours before your performance this ebook helps you get the most out of the time spent.

The materials in this ebook help you identify dead spots, problems with angles, poor manipulation and other elements that directly impact your performance. Materials are included that help you prepare for the unexpected. The performance factor rests entirely on the audience. This ebook helps sharpen your performance skills.

  • What is rehearsal
  • Tools
  • Evaluation
  • Documentation
  • Sample documentation forms
  • Trick/Routine form
  • Train wreck rehearsal
  • Wrapping it...
2016 / 4 / 21
$10

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Brian T. Lees
Show Documentation by Brian T. Lees

"I used to do that trick many years ago. I just cannot remember how it went but the audience loved it." Have you heard that before? Everyone has files. We keep records of bill payments, taxes, bank statements and a bunch of other important information. Why would your magic be any different?

This ebook identifies the importance of keeping back up information on your magic. It offers suggestions on a file system that includes text, binders and DVD sources. Armed with this system you could bring back any magic that you have done in the past. Use your files to determine what has changed, what...

2016 / 4 / 21
$10

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Brian T. Lees
Sponge Ball Magic by Brian T. Lees

Sponge balls pack small and play as big as your imagination allows. Learn basic manipulations and routines. Use as close-up, walk around, with volunteers during your show or on the spot. This ebook gets you well on your way with some of the classic manipulations.

  • What makes magic work
  • Why sponge
  • Palm vanish
  • Place vanish
  • Complete the vanish
  • Classic pass
  • Color change
  • Pass through
  • Change bag
  • Classic 3 ball routine
  • No sponge
  • Wrapping it up

1st edition 2016, 22 pages.

2016 / 4 / 29
$10

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Brian T. Lees
Working with Music by Brian T. Lees

Music is an element that can take a simple show and make it fantastic. This text will identify the various uses of music. I will go into detail on a simple "start up" system you can use. Sources for music will be identified as well as editing materials. A system you can control while on stage, using music that has been edited to fit your performance might already be near your fingertips.

  • Uses of Music
  • Legal Issues
  • Emotion
  • Getting Started
  • Background
  • Choreographed
  • Looping and Editing
  • Back Up
  • Wrapping it Up

1st edition 2016, 22 pages.

2016 / 5 / 13
$10

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Brian T. Lees
Performing as a Business by Brian T. Lees

A primer for entertainers wanting to go "full time" performing as a career.

  • Business Plan
  • Services / Products
  • Performance Costs
  • Administrative Costs
  • License / Insurance
  • Marketing Expenses
  • Business Documents
  • Growth Projections
  • Profit / Loss Statement
  • Wrapping it Up

1st edition 2016, 25 pages.

2016 / 5 / 21
$10

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Brian T. Lees
Safety Magic Show Primer by Brian T. Lees

A primer to help magicians get started with safety based magic, and shows.

  • Foundational Groundwork
  • Potential Markets
  • Sources for Material
  • Sample Routines
  • The Blend
  • Hand Out Materials
  • Wrapping it up

1st edition 2016, 18 pages.

2016 / 5 / 30
$10

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Brian T. Lees
Marketing for New Magicians by Brian T. Lees

Free and minimum cost marketing that help new magicians get started. This ebook helps you use those free sources to get your name out and start booking performances.

  • The Marketing Component
  • Research
  • The Blend (80/20 Rule)
  • The Message
  • Promotion Kit
  • Tracking
  • Wrapping It Up

1st edition 2016, 19 pages.

2016 / 6 / 3
$10

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Brian T. Lees
Working on Stage by Brian T. Lees

From the Preface:

An actor who has always been an inspiration to me once said:

"There are plenty of $400 magicians out there who are only worth $75 and there are plenty of $75 magicians out there that should charge $400."

That is a harsh, cold but very true fact. They all have the skills and potential. Still some do not take their performances up to the levels they should. The ending result is an audience that only gets parts of their show. The cheap $400 magicians shut out part of their audience. They do not allow the entire audience to listen to what they say. And they have serious...

2016 / 6 / 13
$10

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Brian T. Lees
Show Development by Brian T. Lees

A primer to help organize clusters of magic into a professional show. Rate your magic in terms of entertainment factor and establish a flow that moves your performance from show opening to close. Learn the reasons larger and smaller magic are blended into a performance. Then learn how to use these various waves to slowly build your audience to that big "wow" finish successful magicians close with.

  • Show Components
  • Mechanics
  • Inventory
  • Flow
  • Music
  • Produce Your Show
  • Specialty Shows
  • Documentation/Backup
  • Wrapping It Up

1st edition 2016, 27 pages.

2016 / 6 / 23
$10

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Brian T. Lees
Thinking of an Assistant by Brian T. Lees

Bringing on an assistant to work with you does not have to be expensive. But it does need to be planned out. From adding the employee, to work costumes and through performance this ebook sets the foundation to get started. Begin with the magic you already own and with increased marketing watch your shows evolve to larger venues/audiences.

  • Selection
  • Payroll
  • Sources
  • Appearance
  • Performance
  • After the Show
  • Train Wreck Performance
  • Wrapping it Up

1st edition 2016, 23 pages.

2016 / 6 / 30
$10

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Brian T. Lees
Performance Investment by Brian T. Lees

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

  • Preface
  • The Buyers Side
  • Disqualified Proposals
  • Value by Definition
  • Value Adds
  • Structure the...
2016 / 7 / 18
$10

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Brian T. Lees
Free Money by Brian T. Lees

Working on tips, fund raising and ticket sales are sources to generate free money. The term free identifies no contract/invoice. But it doesn't mean you do not have to work for it. This text gets you started with these approaches. It is nice to have the guaranteed income of a contract. However, in the proper situations, locations and with a professional touch the income with these activities is unlimited.

  • Everything old still around
  • Fear
  • Apply yourself
  • Working for tips
  • Working on tickets
  • Taking it to those in need
  • Wrapping it up

1st edition 2016, 20 pages.

2016 / 7 / 21
$10

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Brian T. Lees
Transitioning by Brian T. Lees

Now for my next trick..... Ladies and gentlemen watch as I take this silk...... And now, right before your eyes I will...... For my next trick......

Announcing each and every trick you do during your show gets boring to the audience. Nothing makes you sound more generic then constant repetition. For that reason, magicians have come up with methods to create flow through their performance. The methods they use between their magic is referred to as transitions.

The three basic transition tools are: announce, lead and connect. This text identifies the three transitions and helps you use...

2016 / 7 / 29
$10

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Brian T. Lees
Working with a Partner by Brian T. Lees

A primer for working with a partner. This text addresses such questions as: why work with a partner, what do look for in a magician you want to work with, documents that both partners need to consider, the basics of putting a performance together and other information.

  • Why a partnership
  • What to look for In partner
  • The partner agreement
  • Partnered performance
  • Transitioning
  • Accent the positive
  • Wrapping it up

1st edition 2016, 21 pages.

2016 / 8 / 14
$10

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Brian T. Lees
Entertainment Factor by Brian T. Lees

Two magicians do a show. At the end one audience leaves the show walking out like students changing classes at high school. The other comes out excited, talking about some of the "WOW" moments of the show. The difference between the two magicians is the entertainment factor.

You can have the best equipment, do the latest/greatest magic and still fail. The true unit of measure for magicians is the entertainment factor. That factor is controlled entirely by the audience. This text identifies elements that impact the entertainment factor.

  • The Entertainment Factor
  • Entertainment Factor Impacts ...
2016 / 8 / 20
$10

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Brian T. Lees
Setting the Environment by Brian T. Lees

A major portion of the audience's experience involves the environment. Their enjoyment can be pleasurable or highly distracted by the area they are given to watch you. This text covers the importance of the performing environment from both the stage and audience perspectives. It goes into details that need to be discussed before the room is set up. It covers many areas most magicians take for granted.

  • Seating
  • Staff
  • Performance Area
  • Sound
  • Flow Path
  • Emergencies
  • Get Ahead of Set Up
  • Meet and Greet
  • Wrapping it Up

1st edition 2016, 20 pages.

2016 / 9 / 17
$10

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Brian T. Lees
Tool Box Show by Brian T. Lees

A call comes in and their magician cancelled. They need a magic show in the next half hour. Can you be packed and ready to go? Maybe you are at an event and one of the sponsors comes up to you and says they need to fill a thirty-minute gap in their schedule. Are you ready to step on stage and go to work? The answer rests in what this text refers to as a tool box show. When the phone rings, if the money is right, all you need to do is grab your tool box and go to work. This ebook will help you take advantage of those "short notice" performance opportunities.

  • Real world
  • Tool box show purpose ...
2016 / 10 / 1
$10

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Brian T. Lees
Gospel Magic: performing as a business by Brian T. Lees

Gospel magic can be done as a business. But there are steps in the planning process, research needed in the market place and calculations that have to be done first. There are times we can make the decision. Then there are others where the decision is made for us. This ebook will give you a strong foundation approach. It will identify how you determine expenses, project income and how to plan for your net profits. If you do your homework this book will identify if making an income is practical in your area.

Magicians perform Gospel magic for free, some charge to recover their expenses and...

2016 / 10 / 8
$10

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