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Ed Stoddard

(USA: 1923 - December 23rd, 2003)

Edward G. Stoddard was an American memory expert, mentalist, and advertising executive. He served as president of Doubleday Book Shops until his retirement in the 1980s.

Specialized in mental magic. Invented Mental Miracle (1950), Perfected Sealed Message Reading (1951), Intuition (1951), the "Brainstorm Book Test", and The Seventh Sense (1952). Trick in Hugard's Magic Monthly (1950). Wrote The First Book of Magic (1953, 69pp).

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Ed Stoddard
Intuition by Ed Stoddard

A great new presentation by Ed Stoddard for Annemann's famous "Pseudo Psychometry" effect.

Not to worry if you don't own the Annemann original, for that's also included. This is a terrific 10-minute routine, thanks to the marvelous presentation from Stoddard and the devious method from Annemann.

Reviews:

"Stoddard is certainly cooking with gas for you mentalists. We particularly like his handling of Annemann's Pseudo Pyschometry which is being put out as Intuition." - Bruce Elliott

"'Pseudo-Psychometry' has always been a headline effect. Now in its new dress, 'Intuition' likewise tops the bill." - Max Holden

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Ed Stoddard
Feature Prediction by Ed Stoddard

Here's a knockout triple prediction that may well be the highlight of your act.

You number three large, 8.5" x 11" cards as Numbers 1, 2 and 3. On each you write a prediction, one for each of three people in the audience who agree to assist in the experiment. Another person acts as a witness, keeping a record of the spectator's thoughts. (Note to mental magic buffs: This is not your grandfather's old "four-for-one method.")

Incredibly direct and easy to do. Makes a terrific climax to your mental routine. If we could be so bold, this allows you to perform a similar routine as that using...

★★★★★ $8
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Ed Stoddard
Perfected Sealed Message Reading by Ed Stoddard

Here's another psychic miracle from the professional mentalist who brought you Forecast and other top-flight miracles. Perfected Sealed Message Reading is an entirely new method and routine for reading sealed cards and envelopes.

As you know, the Q&A act is the highlight of the psychic entertainer's act. It involves audience participation, mystery and suspense. Plus, the spectators get a huge thrill out of hearing the mentalist's answers to actual thoughts on the mind of fellow audience members.

This presentation will baffle the best in the business, as each card and envelope is returned, as...

★★★★★ $6
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Ed Stoddard
Brainstorm by Ed Stoddard

Another brilliant mental effect from the mind of Ed Stoddard. This time, Stoddard presents a book test, using any book, that you can perform anywhere. A spectator chooses a word and you name it instantly.

Utilizes an ingenious, natural method that can't be beat. Plus a healthy dose of Stoddard's brand of subtlety and refinements that make it so easy to use. Imagine the shock and awe when you present this at the home of a friend or family member, using their own book.

(To be upfront about it, while the original dealer ad stated that you can use a borrowed book, and do it impromptu, you...

$8
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Ed Stoddard
Forecast by Ed Stoddard

Here's a mental miracle that psychic entertainers will put to good use right away. A bonus is that at the finish, the spectator is left with your calling card as a souvenir.

EFFECT: The performer writes a prediction on a piece of paper and hands it to a spectator for safekeeping. Next, names are said aloud by members of the audience and are penciled in on several of the performer's (or a corporate sponsor's) business cards. These are then turned face down on the table, so that none of the names are visible. Any spectator is allowed to mix and select a card (a free choice) and may even change...

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