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Arthur Herzog
The B.S. Factor: The Theory and Technique of Faking It in America by Arthur Herzog

A lecture, really, on American deception and hype. If written now, it would have concentrated on the war in Iraq.

Fakery and hypocrisy in American communications are the subjects of this outspoken - and hilarious - ebook. Uncovering our thought-pollution problem for perhaps the first time, Arthur Herzog exposes Executalk ("name of the game" for "point" or "purpose," "ball-park estimate" for "rough guess"), Quote Facts (opinions made to seem like facts by virtue of being quoted), and Complex Complex (the compulsion to make things more complicated than they need to be), to mention only a few...

2013 / 1 / 5

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