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Brian T. Lees
Tool Box Show by Brian T. Lees

A call comes in and their magician cancelled. They need a magic show in the next half hour. Can you be packed and ready to go? Maybe you are at an event and one of the sponsors comes up to you and says they need to fill a thirty-minute gap in their schedule. Are you ready to step on stage and go to work? The answer rests in what this text refers to as a tool box show. When the phone rings, if the money is right, all you need to do is grab your tool box and go to work. This ebook will help you take advantage of those "short notice" performance opportunities.

  • Real world
  • Tool box show purpose ...
2016 / 10 / 1
$10

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Brian T. Lees
Gospel Magic: performing as a business by Brian T. Lees

Gospel magic can be done as a business. But there are steps in the planning process, research needed in the market place and calculations that have to be done first. There are times we can make the decision. Then there are others where the decision is made for us. This ebook will give you a strong foundation approach. It will identify how you determine expenses, project income and how to plan for your net profits. If you do your homework this book will identify if making an income is practical in your area.

Magicians perform Gospel magic for free, some charge to recover their expenses and...

2016 / 10 / 8
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Brian T. Lees
Same Show Over and Over by Brian T. Lees

Magicians do the same basic show over and over. This text will help you prepare for a second, third or fourth show that same day. It covers the need to decompress from the first performance, relax, and reset. Then it identifies ways to pump yourself back up.

Every time you step on stage the audience should feel they are experiencing a premier performance. They don't care if we have done the same magic 100 times already. They want to see a fresh, energetic show each and every time.

This text will cover some of the things professionals do between shows. They follow steps that help them...

2016 / 10 / 15
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Brian T. Lees
Patter: The Story Behind the Magic by Brian T. Lees

As magicians we do the same range of magic over and over again. What makes it different is our character, presentation and patter. We all put our own twist on the routines. Patter is the glue that identifies the magic to us personally. It is our personal signature. If we don't take time to create new or updated patter then our performance begins to sound routine or "follow the motions". This ebook identifies different types of patter, offers some suggestions and provides a few examples.

  • What's in the box
  • Purpose of patter
  • Story patter
  • Instructional patter
  • Narration patter
  • Situation patter ...
2016 / 10 / 22
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Brian T. Lees
Paperwork by Brian T. Lees

The paperwork associated with being a magician.

We may think the world is going paperless and in a few industries it is. But we still have a document close by to print as needed. Many times, receipts have been printed out to correct charges on statements. People do not hire maintenance work to be done without some form of contract. The magic industry is the same.

This text covers the basic documents used. These documents range from a simple query letter to proposals/quotes and contracts. Nestled within this ebook are the basics used to form the paper trail of our performances. Though...

2016 / 11 / 6
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Brian T. Lees
Magician's Journals by Brian T. Lees

A primer on when, what, where and why a magician would keep a series of personal journals.

  • Journals
  • Magicians Journal
  • Daily Planners
  • Daily Journal
  • Creative Journal
  • Magic Files
  • Dreams
  • Inspiration
  • Wrapping it Up

1st edition 2016, 25 pages.

2016 / 11 / 11
$10

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Brian T. Lees
Oops. Now What? by Brian T. Lees

Audience is on the edge of their seats. Every trick is working fantastic. Getting more applause then ever before on your routines. Then BOOM!!! Music cuts out, microphone starts to feedback and the mechanism on the change bag broke while you were trying to use it. Now you are front stage holding a bag you cannot manipulate with no music or microphone ... Now what?

This ebook helps you identify potential problems. A different form of rehearsal is introduced to help you work through these situations. Good magicians smooth over problems, work through situations and still leave their audience...

2016 / 11 / 27
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Brian T. Lees
Create Your Own Marketing Materials by Brian T. Lees

Create your own flyers, brochures and promotional DVD. This text takes you through a word processor, to image programs onto publishing. From publishing it teaches you how to build a slide show and finally converts that show to a DVD.

Written referencing Microsoft Word, Paint, Publisher and Power Point you can produce your own materials using your computer and printer. For those bigger duplications, you can provide "print/copy ready" materials saving set up and production charges.

  • Word Processing
  • Paint Program
  • Publication
  • Images
  • Brochures/Flyers
  • Power Point
  • DVD
  • Documentation/Media...
2016 / 12 / 18
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Brian T. Lees
Newsletters for Customers by Brian T. Lees

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

  • Newsletters
  • Software
  • Pictures
  • Distribution
  • Content
  • Wrap...
2017 / 1 / 30
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Brian T. Lees
Fund Raising School Shows by Brian T. Lees

A very strong market for magicians is fund raising through the school system. The chance of hosting a "no cost, no risk" fund raiser can be one of the highest demand performances a magician can do. This is a minimum administration, short term event that can bring in substantial amounts of money for both the school and the magician. A no cost, no risk magic show translates into a two or three-week event that ends in deposit.

This text is a primer to get you into the school shows market. Begin with the high schools and let the referrals lead you in other directions onto new customers.

...
2017 / 3 / 14
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Brian T. Lees
Trade Show Work by Brian T. Lees

Trade and themed shows take place all year long. If you have been to these types of shows you know people usually just stroll the aisle and only walk in when they want to pick up something free (candy), have an interest in the service/product or have questions. Vendors are turning to entertainment to help bring people into their display area.

The magician's job is to catch people's attention and draw them in. As you work with people, staff members will join the conversation. At one point, you pass them to the staff member. Then you move on and work at bringing more people into the vendor's...

2017 / 4 / 4
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Brian T. Lees
The Magic of Credentials by Brian T. Lees

Professionals lead with their credentials, achievements and endorsements. All stand on their skills and talent. But when the decision balances between several magicians the one who gets hired is the one with the strongest credentials. These endorsements validate the magician's performance, and reinforce the strength of their skills profile.

No one wakes up in the morning with a strong file of endorsements. They must be earned, one at a time. And, they will not fall on your doorstep by themselves. This text helps you get started with your credentials file. It will give you a solid foundation...

2017 / 5 / 4
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Brian T. Lees
Hiring an Assistant by Brian T. Lees

Magic performances grown to the point you need an assistant? Is working with an assistant one of your dreams? Want to take your performance up to the next level? There are many things you need to prepare for BEFORE bringing on an assistant.

This text will help you consider ways the assistant will function in performance. It will help identify responsibilities you can assign to her both on and off stage. Beginning with the standard application forms that are available through the office supply store, it suggests additional information that should be included with the application.

Costuming...

2017 / 6 / 3
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Brian T. Lees
Timing by Brian T. Lees

One of the most important elements of a performance. Without allowing time for the audience to comprehend the magician is doing nothing more than running through a series of instruction steps. Time adds drama, energy and the sizzle needed to enhance magic.

Timing is a hard subject to cover. One does not learn from books or lectures. Those sources, like this text, help identify the value of time. The magician must acquire his/her own skills with the use of time.

This text will help identify how it is used, provide examples you can relate to, and get you started. Armed with this knowledge...

2017 / 6 / 16
$10

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Brian T. Lees
Magicians First Website by Brian T. Lees

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

2017 / 7 / 17
$10

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Brian T. Lees
Fundraiser Host Coach by Brian T. Lees

Fundraisers have always been popular. There will always be organizations that need to raise funds. And, there will always be needs out there that fundraisers will be launched for. The success of these events depends on community support, and ticket sales.

When organizations host fundraisers they always reach for the free, and least expensive ways to promote their event. Many of these organizations are very good at their activities and operations. But the reality is that they do not focus their daily operations on event promotions. As a result, they often need help.

This text is a coaching...

2017 / 7 / 29
$10

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Brian T. Lees
Advanced Marketing by Brian T. Lees

Marketing is the key to a magician's success. The amount of work he gets depends on how well he gets his name out. All of us use the common sources: newspaper, Facebook, direct mail, email and others. Many fail because they make their debut in these areas only to drop out and not keep them going.

Even with common sources covered there comes a time when magician's cast their eyes on higher income. At that point, the opinion is such that they must jump into expensive media. Newspapers, radio, television and others sound good. They should. It is a sales person presenting this information in...

2017 / 8 / 14
$10

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Brian T. Lees
Lights, Curtain, Music, Problem by Brian T. Lees

The house is packed. Standing room only! Your music starts and you walk out to begin the show and everything goes wrong. The music fails, you forgot to load some of the magic. Your favorite routine comes apart and you are standing in front of a large audience with no clue what do to next.

Speak with any entertainer and they will confirm that mistakes and problems are part of the performance. These situations are not reserved for any specific magician. Young or old, just beginning or seasoned veteran, we all experience problems at some time or another.

This ebook helps identify ways to...

2017 / 9 / 7
$10

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Brian T. Lees
Cold Calls For Hire by Brian T. Lees

When performance opportunities from brochures, flyers and other marketing activities slow down you need to pick up the phone. Cold calling has played a major role in almost every industry. These calls fill cancellations in schedules, book shows while traveling from city to city, and can help fill those calendars during the slow months. When you find yourself waiting for the phone to ring there is no reason you cannot make a few calls and book yourself. The materials in this text will get you started.

  • What makes cold calls work
  • Join the telephone soliciting team
  • Best times to call
  • Pre-call ...
2017 / 10 / 17
$10

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Brian T. Lees
Get the Second Booking by Brian T. Lees

Competition for performances today is more intense than it every was. Organizations are comparing information on large numbers of performers. Loyalty remains. But being the previous entertainer, only for the reason he/she worked it before, is not always the hiring factor. Individuals/agents are now looking beyond the cost. The non-documented elements are starting to carry a lot more weight in the hiring decision.

A dear friend once said that it is better to position yourself to be hired over and over, then to make one deposit and never perform again. That statement carries a lot of weight....

2018 / 10 / 29
$10

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Brian T. Lees
The Magic Trunk by Brian T. Lees

A method of transport and performance for pack small/play big with one trip to and from the car. Customize the interior of the trunk for your specific magic and use it while you perform.

1st edition 2019, 4 pages.

2019 / 1 / 14
$10

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Brian T. Lees
Performance Opening by Brian T. Lees

The two most important elements of a performance are the opening and close. The opening sets the environment for the audience to be entertained. The close is the magician's last chance to leave a lasting impression on the audience. To be effective, the opening must meet specific goals. This text identifies them and provides ideas, samples and recommendations to help the magician attain them.

  • Show Structure
  • Primary Opening Goals
  • Types of Opening
  • Opener Planning
  • Sample Openings
  • Document
  • Wrapping It Up
1st edition 2019, PDF 18 pages.
2019 / 12 / 15
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Brian T. Lees
Performance Close by Brian T. Lees

The close of your performance is your last chance to make a lasting impression on your audience. It should bring the audience to the peak of excitement, energize them and leave them talking about your magic. This text identifies the goals of the close. It provides examples and suggestions to help you develop a strong, effective close. Future performances often depend on the posture you leave your audience. Pull out all the stops, use all your tools to make your close one to be remembered.

  • Basic Show Composition
  • The Build Up
  • Close Goals
  • Tools for The Close
  • Sample Closes
  • Document
  • Wrapping...
2020 / 1 / 6
$10

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Brian T. Lees
Sponsors by Brian T. Lees

Sponsors are one of the most powerful assets a magician can have. Sponsorship can be one of the strongest marketing activities for a business. The interactive potentials with the audience enhance the exposure, and compared to other media, they can get higher results. This ebook identifies the benefits of sponsorship, introduces ways to approach businesses and provides ideas for ongoing support. The organization wanting a show may not have the funds to hire you. If the audience appeals to your sponsor, the sponsor will pay your invoice, and you can perform for the hosting organization at no charge....

2020 / 5 / 15
$10

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