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Brian T. Lees

Brian T. Lees

#3 Marketing, Selling & Business Matters author

Brian brings over 50 years of experience to the stage. His shows play to all ages and he has made his mark as a highly skilled entertainer. The music, comedy and storytelling in his "Mysteries of Magic" show will leave you talking about it for a very long time. He knows the secret of capturing an audience and leading them through a magical journey.

Through his training materials Brian introduces magicians to the craft, skills and tools needed to work in front of an audience. It makes no difference how expensive your magic is, how great you are with slight-of-hand or manipulations. Your entertainment factor rests entirely on the audience. If they are not entertained you will not be viewed well as a performer.

Brian has presented numerous lectures on performance, working with music and show development to various clubs and organizations. His helpful articles have been published in both clown and magic industry magazines. Endorsements he received echo his goal of meeting magicians where they are and providing training to help take their performance to the next level.

Brian has won first place in group competition (Felix Adler Days, Clinton, IA) He placed second in stage competition (2012) third in competition (2015), second in stage competition (2016) by IBM Ring # 11 (QCMC), and third in stage competition (2017) by IBM Ring # 11 (QCMC)

All Brian’s training materials are available as lectures. For more information, or to discuss lectures for your organization or convention feel free to email: [email protected]

website: magicbybrian.com

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Brian T. Lees
Recurring Performances by Brian T. Lees

The advantage of recurring/repeat performances and how to market yourself for them.

  • Identifying the recurring performance need
  • The basic approach
  • Timing
  • Pricing
  • Personalizing the show to the entity/sponsor
  • Suggested businesses and entities to contact
  • Wrapping it up

1st edition 2022, PDF 19 pages.

$15
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Brian T. Lees
Magic Class by Brian T. Lees

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

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Brian T. Lees
Promote Your Magic Show by Brian T. Lees

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

  • Marketing 101
  • Marketing Tools
  • Marketing Plan
  • Tracking System
  • Wrapping It Up

1st edition 2021, PDF 20 pages.

★★★★★ $10
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Brian T. Lees
Sponsored Shows by Brian T. Lees

Businesses have to promote themselves, even through the pandemic. Media today is extremely expensive and sponsorship is a very attractive alternative for them. The impact and long-range potentials are a win/win situation for both the business and the magician. This ebook gets you started with sponsors and identifies the "hot spots" you need to mention as you speak with them.

  • Business Basics
  • Basic Marketing
  • Sponsors
  • Sources to Consider
  • Approaches
  • Calendar and Files
  • Wrapping it Up

1st edition 2021, PDF 20 pages.

★★★★★ $20
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Brian T. Lees
Performance Negotiation by Brian T. Lees

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

  • Negotiation, element of business
  • The differences between "NO"
  • When to negotiate
  • Set up negotiation
  • Open negotiations
  • Accept/decline negotiation
  • Wrapping it up

1st edition 2021, PDF 19 Seiten.

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Brian T. Lees
Make Music Fit Magic by Brian T. Lees

Do not stall and draw out your magic waiting for the end of your music. Do not rush your magic cutting corners and hurrying to fit the music. This text introduces you to the basic functions of music editing. Using music as background, or choreographing a routine to music is possible through editing. Take your show up to the next level using music you edit, to fit your manipulations and performance.

  • Types of music
  • Create your own music
  • Advantages of editing
  • Music editing software
  • Basic overview
  • Cuts, copies, and other editing
  • Wrapping it up

1st edition 2021, PDF

★★★★★ $15
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Brian T. Lees
Assistant: Cosmetic or Tool by Brian T. Lees

Is she part of the show? Or is she eye candy for the audience? There is a difference between a cosmetic and functional assistant. This text identifies the difference and helps you get started searching for, and working with an assistant.

  • Assistant Profile
  • Business Considerations
  • Assistant Functionality
  • Team Profile
  • Finding an Assistant
  • Assistant/Magician Relationship
  • Production with Assistant
  • Wrapping it Up

1st edition 2021, PDF 25 pages.

$15
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Brian T. Lees
20 Minute Set Empty Handed by Brian T. Lees

Out with your friends just to enjoy the evening. The manager comes up to you and says one of the acts did not show up. He asks you to do a 20-minute set. You didn't bring anything with you. All you can work with is what you can find on hand. Could you do it? This ebook offers some ideas you could use.

  • Real events
  • Don't panic
  • Relax, take your time
  • Audience must believe this is natural
  • Look around
  • Wrapping it up

1st edition 2021, PDF 16 pages.

★★★★ $5
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Brian T. Lees
Audience Connection by Brian T. Lees

The difference between an average and great magician is the audience connection. Audience members text, talk with their neighbors and do other things because they are not tuned in, connected, with the performance. This ebook identifies the connection, points out the importance, and covers a few tools magicians can use to capture and strengthen that connection.

  • The Audience Connection
  • Capturing the Audience
  • Different Connection Tools
  • Working the Connection
  • Wrapping it Up

1st edition 2021; PDF 17 pages.

$10
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Brian T. Lees
Senior Center Shows by Brian T. Lees

Senior centers can be a strong market. They already practice social distancing and are anxious for fresh entertainment. This text identifies changes for these types of show, contact goals when speaking with the Activity Director, and follow-up activities to entice future bookings.

  • Preface
  • The audience
  • The activity director
  • The budget
  • Contact
  • Performance
  • Follow-up
  • Wrapping it up
1st edition 2021, PDF 20 pages.
★★★★★ $8
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Brian T. Lees
Abraca-Poof March 2021 by Brian T. Lees
  • Ghost Writing
  • Articles for Abraca-Poof
  • Market to Market
  • Working for Tips
  • Fumble Advantage
  • Guest Speaker Training
  • Agents
  • Variety Shows
  • Transporting Magic
1st edition 2021, 10 pages.
★★★ $0
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Brian T. Lees
Abraca-Poof February 2021 by Brian T. Lees
  • Closing My Back Stage Magic
  • Giving Something Back
  • Market to Market
  • Stage to Television
  • Modified Tackle Box
  • Let Audience Lead You
  • Preshow Warm Up
  • Microphones for Sale
  • Sorry, I Can't
1st edition 2021, 10 pages.
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Brian T. Lees
Abraca-Poof January 2021 by Brian T. Lees
  • National Organizations
  • 2020 Abraca-Poof: A year of newsletters
  • Marketing
  • Market to Market
  • Write
  • Interactive Coaching
  • Connecting the Dots
  • Getting Ready to Retire
  • Pandemic Impact
  • Health
  • Sound Problems
1st edition 2021, 10 pages.
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Brian T. Lees
Online Magic Shows by Brian T. Lees

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

  • Overview
  • Camera and microphone
  • Lighting
  • Camera angle
  • Production, performance assistance
  • Show
  • Sponsors
  • Recorded shows
  • Pricing
  • Wrapping it up
  • Sources

1st edition 2020, PDF 28 pages.

$20
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Brian T. Lees
Abraca-Poof December 2020 by Brian T. Lees
  • End of Year
  • Market to Market
  • Creativity
  • Intentionally Revealed Trick
  • Personal Library
  • Chain Letter / Email
  • Pandemic Impact

1st edition 2020, 10 pages.

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Brian T. Lees
Creativity by Brian T. Lees

Everyone has creativity. When you select the color to paint a room, pick out an outfit to wear or the wrapping on a present you are exercising a form of creativity. One only has to recognize that, and learn to develop it. New magic is the result of someone coming up with an idea and developing it into a trick/routine. This ebook identifies creativity and the creative process. I have included a step by step narration of one of my signature tricks "the magical egg tray". The process begins with an initial idea and works through sequential steps to bring the routine to the finish. Creativity, like...

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Brian T. Lees
Abraca-Poof November 2020 by Brian T. Lees
  • What do you charge?
  • Market to Market
  • Exercise Creativity
  • Thanksgiving
  • Body Language
  • Emergency 20 Minutes
  • What Makes Magic Work
  • Invoice Donated Shows/Services
  • Entertainment Factor

1st edition 2020, 10 pages.

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Brian T. Lees
Body Language by Brian T. Lees

As entertainers we must use every tool available to delivery our magic to the audience. Body language, often not considered, enhances the connection, compliments the communication and directly impacts the entertainment factor. This ebook identifies body language. It is an attempt to bring the skills associated with theater into the hands of the magician. We have to play to those in the back row and balcony. The best approach is to entertain using your full body.

  • Body language
  • Body elements
  • Timing and body language
  • Body language comparisons
  • Wrapping it up
1st edition 2020, PDF 16 pages....
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Brian T. Lees
Abraca-Poof October 2020 by Brian T. Lees
  • Warm-Ups
  • Market to Market: Rose and a Business Card
  • Magic Goes Vaudeville
  • Wireless Microphone Sale
  • Coaching, Mentoring and Training
  • Creativity
  • Working It
  • Plant a Magic Seed

1st edition 2020, 10 pages.

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Brian T. Lees
Vaudeville Magic Show by Brian T. Lees

The pandemic has major impact on entertainment. Looking back through history the vaudeville style show was immensely popular. Magicians can tap into that type of production to get back in front of audiences once again. This text introduces and helps you plan a vaudeville style show. Want to get back to work in front of an audience? This may be the approach you need to help build your schedule.

  • August 2020
  • Key factors of pandemic
  • Vaudeville
  • Magic show production
  • Booking
  • Expanding
  • Wrapping it up
1st edition 2020, PDF 22 pages.
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Brian T. Lees
Abraca-Poof September 2020 by Brian T. Lees
  • Microphones
  • Market to Market
  • Pandemic Plus
  • Blink of the Eye
  • VCR Tapes
  • Recycle Old Magic
  • Magic goes Vaudeville
  • Clean you Cannot See

1st edition 2020, 10 pages.

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Brian T. Lees
Abraca-Poof August 2020 by Brian T. Lees
  • #1 Marketing, Selling & Business Matters (Hot List)
  • Market to Market
  • Q & A
  • Trick Complete Failure
  • Pocket Magic, No Pockets
  • Progressive Retirement
  • Instructions Worth Keeping
  • Other Side of Your Profile
  • Online Magic

1st edition 2020, 10 pages.

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Brian T. Lees
Abraca-Poof June 2020 by Brian T. Lees
  • Thank You
  • Market to Market
  • Gold Mine in Old Magic
  • Negotiation, the Power of No
  • Sources of Education
  • Online Training Sessions

1st edition 2020, 10 pages.

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Brian T. Lees
Abraca-Poof July 2020 by Brian T. Lees
  • Tools
  • Market to Market
  • Facial Expression and Gestures, Missing Element
  • Negotiation
  • Online Income
  • Insurance

1st edition 2020, 10 pages.

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Brian T. Lees
Power of Negotiation by Brian T. Lees

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

  • Negotiation History
  • Availability Signs
  • The Approach
  • In the Trenches
  • Be Ready to Walk
  • One Last Attempt
  • Close the Deal
  • Wrapping it Up

1st edition 2020, PDF...

$15
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Brian T. Lees
Sponsors by Brian T. Lees

Sponsors are one of the most powerful assets a magician can have. Sponsorship can be one of the strongest marketing activities for a business. The interactive potentials with the audience enhance the exposure, and compared to other media, they can get higher results. This ebook identifies the benefits of sponsorship, introduces ways to approach businesses and provides ideas for ongoing support. The organization wanting a show may not have the funds to hire you. If the audience appeals to your sponsor, the sponsor will pay your invoice, and you can perform for the hosting organization at no charge....

$10
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Brian T. Lees
Abraca-Poof May 2020 by Brian T. Lees
  • May Showers
  • Market to Market
  • That's Old
  • Corona Virus
  • Covid-19 Book Special
  • www.lybrary.com
  • My Books

1st edition 2020, 10 pages.

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Brian T. Lees
Create Your Own Event by Brian T. Lees

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

★★★★★ $8
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Brian T. Lees
Abraca-Poof April 2020 by Brian T. Lees
  • Open or Not?
  • Market to Market
  • Backup
  • Not Working, Can't Get my Hands to Manipulate, Just Keeps Getting Worse. I Give Up!
  • $400 Really???
  • Special Priced Cups/Balls
  • Professional Show Development Lecture Season Special Price
  • Give the Audience Time

1st edition 2020, 10 pages.

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Brian T. Lees
Magic Backup by Brian T. Lees

Magicians are exposed to all kinds of magic. Illusions, card, coin, close-up, and other types of magic pass through our hands/eyes almost on a daily basis. There is no way a magician can remember them all. But with a good backup system, bringing them back into your performance can be easy as read/follow instructions.

  • Preface
  • What is backup and purpose?
  • Where do I start?
  • Time to input information
  • Cross reference sheets
  • Keep it up
  • Wrapping it up

1st edition 2020, PDF 16 pages.

$8
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Brian T. Lees
Abraca-Poof March 2020 by Brian T. Lees
  • 2020: New Website Design
  • Market To Market / Business Cards
  • Never Judge A Book By Its Lack Of Cover
  • Lectures
  • Silence can add Drama
  • Customer Materials
  • Lybrary.com
  • Do You Belong?

1st edition 2020, 10 pages.

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Brian T. Lees
Abraca-Poof February 2020 by Brian T. Lees
  • Market To Market
  • Repair, Touchup and Replace
  • Gold Mine / My Closet
  • Warm Up
  • Oops, Now What
  • Shelf Life of Referrals
  • Help Those that Hire You

1st edition 2020, 10 pages.

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Brian T. Lees
Performance Close by Brian T. Lees

The close of your performance is your last chance to make a lasting impression on your audience. It should bring the audience to the peak of excitement, energize them and leave them talking about your magic. This text identifies the goals of the close. It provides examples and suggestions to help you develop a strong, effective close. Future performances often depend on the posture you leave your audience. Pull out all the stops, use all your tools to make your close one to be remembered.

  • Basic Show Composition
  • The Build Up
  • Close Goals
  • Tools for The Close
  • Sample Closes
  • Document
  • Wrapping...
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Brian T. Lees
Abraca-Poof January 2020 by Brian T. Lees
  • Do Not Lose Those Treasures
  • Non-verbal Communication
  • Convention/Seminar Planning
  • A Cold Look in the Mirror
  • Wake Up Media Guy
  • Dues and Insurance
  • A Performance Lecture
  • Your First Trick

1st edition 2019, 10 pages.

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Brian T. Lees
Abraca-Poof December 2019 by Brian T. Lees
  • 2020 Goal Planning
  • Three Years of Abraca-Poof
  • Year End Activities
  • Where are those Instructions?
  • Special Delivery
  • Gold Mine Store Displays
  • Thank You Marketing
  • Special Readership Thank You

1st edition 2019, 10 pages.

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Brian T. Lees
Performance Opening by Brian T. Lees

The two most important elements of a performance are the opening and close. The opening sets the environment for the audience to be entertained. The close is the magician's last chance to leave a lasting impression on the audience. To be effective, the opening must meet specific goals. This text identifies them and provides ideas, samples and recommendations to help the magician attain them.

  • Show Structure
  • Primary Opening Goals
  • Types of Opening
  • Opener Planning
  • Sample Openings
  • Document
  • Wrapping It Up
1st edition 2019, PDF 18 pages.
$10
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Brian T. Lees
Abraca-Poof November 2019 by Brian T. Lees
  • Thanks
  • Fortune in my Closet
  • Stage Makeup
  • Self-Contained
  • Professor's Nightmare Christian Version
  • Oh the Weather Outside is ...
  • What Makes Magic Work

1st edition 2019, 10 pages.

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Brian T. Lees
Coupon Marketing by Brian T. Lees

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

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