Joe Berg
(Pinsk, Russia [now Belarus]: 13th December 1902 - 19th February 1984)
Stage name of Josef Bregman. Moved to USA in 1914. Learned magic in Chicago from Johnny Platt. Assistant to Edwin Brush around age 17. Ran magic counter in H.C. Evans and Company's retail outlet for crooked gambling devices 1924-25. Semi-pro dealer as the Princess Magic Shop in Chicago 1925-33, originally in partnership with Sam Berland and Harry Faber. Then as Berg's Magic Studio 1936-51. Moved in 1951 to Los Angeles, running an upstairs studio on Hollywood Boulevard 1952 to 1974 when retired.
A prolific inventor and improver of tricks and a master maker of trick decks. 1960 TAOM Close-up Award. 1973 AMA Creative Fellowship. 1983 AMA Masters Fellowship. His son, Ronnie Berg, worked with him in Hollywood.
Invented Bashful Queen (early 1920s), Super Wallet (1932), Rainbow Fanning Deck (1934), Ultra-Mental Deck (1936), and Atomic Mystery Deck (1953).
Wrote Here's Magic (1930, with Nelson Hahne), Berg's Private Card Problems, Here's New Magic (1937, assisted by Martin Gardner), Rough Stuff (1956, 24pp, with Al Aldini), and The Berg Book (1983, 315pp, with David Avadon and Eric Lewis). Tricks in Felsman's, Sphinx, Tarbell #5, Genii, Linking Ring, and Tops.
Coauthors: Nelson C. Hahne, Al Aldini, B. W. McCarron