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Loring Campbell

Loring Campbell

(Sapulpa, Oklahoma Territory [now Oklahoma]: 19th March 1905 - 11th January 1979)

Inspired at age 7 seeing Ten Ichi and at age 12 seeing vaude comedy magi Hugh Johnson and Walter Baker. Pro from age 15 with minstrel show as "Cambello, the Clown Magician" and since age 18 with a Chinese act. Thence into vaude. A star of Lyceum (since 1925) and Chautauqua (since 1926). Aka "The Great Alexander". Worked in Abbott's LA shop since 1948. Retired in 1955. 1978 AMA Special Fellowship. SAM Hall of Fame.

Wrote This Is Magic! (1945, 54pp) and Magic That Is Magic (1946, 76pp). Columnist for Tops. Tricks in Genii.

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Loring Campbell
Magic That Is Magic by Loring Campbell

From the Author's Note:

I do not claim everything in the pages following to be original, but I do say that every trick and routine in this book has been used and tried by me and that everything here is audience tested and will go over with an audience. Perhaps the thousands of Magicians all over North America who have seen my shows in the past 22 years will recall having seen me perform many of these effects.

This is not a book of card tricks or close-up pocket effects, but a collection of tricks and routines for the performing Magician who gives shows and entertains audiences. I believe...

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Loring Campbell
This Is Magic by Loring Campbell

Nicely illustrated routines of a full-time performer.

From the introduction:

"Why don’t you write a book on Magic?" I have been asked this question hundreds of times in the past several years, and my answer has been that I am too busy, or that I wanted to be the only Magician who did not write a Magic Book!

However, I have taken the time from my hundreds of shows en route each season to conduct a monthly column in TOPS Magazine and to write many articles and tricks for the Sphinx, Genii and Linking Ring. So when I was requested to compile all the tricks I had formerly written for these magazines...

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