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Marketing Magic: a guide to getting the gigs

by Stephen Ablett
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Marketing Magic: a guide to getting the gigs by Stephen Ablett

Customer rank: +1

This ebook examines all the markets, promotional material, advertising methods and business strategies in finding, getting and keeping work as a professional magician.

This updated 2020 ebook contains 761 A4 pages with 242 chapters reflecting on the current markets and new information since its was first published in 2015. It also includes new chapters on Comparison sites and Virtual shows.

There is an accompanying video recorded in 2015, lasting 2 hours, 25 minutes discussing some of the key chapters within the initial publication.

He reveals everything from how much performers are paid, how to get the elusive jobs, links to the relevant websites and agents responsible for recruiting along with a yearly breakdown on what months to market to particular groups and societies to maximize getting the gigs.

In the 25 years he has been performing professionally. He has been an illusionist, close-up magician, children's entertainer, bar magician, cabaret artist, agent and public speaker. He has almost done it all and is revealing everything he knows so that you can also make a living as a performer in any facet of the entertainment industry.

  • Introduction
  • Promotional Material
    1. The Marketing Map
    2. Stage Name
    3. Logos
    4. Leaflets
    5. Colour Branding & Costume
    6. Business Cards
    7. Roller Banners
    8. Branded Giveaways
    9. Free Party Invitations
    10. A-Frame Boards
    11. Brochure / Flyer
    12. Party Tips Flyer
    13. £10 Discount Voucher
    14. Sign Writing Your Car
    15. Personalised License Plates
    16. Profile Photos
    17. Show Pictures
    18. Celebrity Photographs
    19. Promo Videos
    20. Colouring Page of Yourself
    21. Branded Clothing
    22. Name Badges
    23. Unique Selling Points
  • The Website
    1. Building a Website
    2. Mobile Websites
    3. Prices on your Website
    4. Written and Video Testimonials
    5. Availability Calendars
    6. Venue Hire Web Page
    7. Entertainers Database Software
    8. Email Bulk Messaging Software
    9. Money Back Guarantee
  • Online Presence
    1. S.E.O. (Search Engine Optimisation)
    2. Google Ads / Adwords
    3. Bing
    4. Netmums & Google Businesses
    5. Free Listing Websites
    6. Getting Reviews
    7. Facebook Fan Pages
    8. Facebook Pay to Advertise
    9. Twitter, Instagram & Others
    10. LinkedIn
    11. Google Alerts
    12. Using Social Media
  • Advertising
    1. Leaflet Drops
    2. Wall Planners, Pub Posters & Charity Magazines
    3. Newspapers
    4. Local Magazines
    5. National Magazines
    6. Parenting & School Magazines
    7. Free Telephone Directories
    8. Yellow Pages
    9. Yell.com
    10. Party Pop and others
    11. Text Enquiries via a Website
    12. Telephone Number Blocking
    13. Adverting on Television
    14. Advertising on the Radio
    15. Post Office Screens
    16. Giant Roadside Billboards
    17. Advertising on Buses
    18. Religious Holidays
    19. E-mails & Letters to Schools
    20. Library Shows
    21. Letters to Pubs
    22. Advertising to Hotels
    23. Letters to Department Stores & Supermarkets
    24. Advertising to Sport Clubs
    25. Websites at Toy Shops
  • Ways to Get the Work
    1. Recommendations & Referrals
    2. Comparison Sites (Add to Event, Bark, PopTop)
    3. Wedding Fairs & Bridal Shops
    4. Shopping Centre Busking
    5. Charity Shows
    6. Network Meetings
    7. Cold Calling
    8. Staying Behind to Network
    9. Hair Salons
    10. Host your own Funday
    11. Agents
    12. Beware of the Agency Scam
    13. Magic Gigs Websites
    14. Talent Agencies
    15. Hot Leads through Hired Venues
    16. Setting up a Competition
    17. Personalised Tricks for Clients
    18. Party & Event Planners
    19. Free Phone Numbers
    20. Call Divert
    21. Follow-Up Telephone Calls
    22. Handling Telephone Enquiries
    23. Handling E-Mail Enquiries
    24. Publicity Stunts
    25. Using Public Venue Shows
    26. Facebook Group Posting
    27. Referrals from Entertainers
    28. Breaking into Television
    29. Networking in Church
    30. The Job Centre
    31. Letters to Restaurants
  • Close-Up
    1. Residencies: What to Charge
    2. Residencies: Finding the work
    3. Residencies: Keeping the Gig
    4. Premier League Football Clubs
    5. Mobile Stationary Magic Bar
    6. Hen and Stag Nights
    7. Bar Hustling
    8. Working a Nightclub
    9. Bar Magic
    10. Graduations, Proms & College Shows
    11. Cruise Ship Close-Up
  • Tuition
    1. One on One Magic Lesson
    2. Magic Workshops: Going into Schools
    3. Magic Workshops: Full Day Enrichment Class
    4. Magic Workshops: After School Clubs
    5. Magic Workshops: Over 60's Clubs
    6. Magic Workshop Lecture Notes
    7. Magic Workshops: Summer Camps
    8. Scout and Brownie Camps
  • Public Speaking
    1. Speaking at WI, U3A, Probus & Rotary Clubs
    2. Speaking on Cruise Ship
    3. Magic Club Lectures
  • Children's Show
    1. Children's Birthday Parties
    2. Ferry Entertainment
    3. Working with Photographers
    4. Theme Park Shows
    5. Cruise Ships
    6. Summer Camps
    7. Caravan Parks
    8. Agricultural, Animal & Flower Shows
    9. Park Events
    10. Hospital Giggle Doctors
    11. Being Santa
    12. Santa's Grotto Entertainment
    13. Lapland Flight to Meet Santa
    14. Cinema Kids Club
    15. Blue Coat Holiday Park Entertainer
    16. Circus Skills Clubs
    17. Party Host at Fast Food Restaurant
    18. TV Show Warm-Up
    19. Halloween Safety Show
    20. Car Dealerships
    21. Virtual Shows
  • Staff Training
    1. Balloon Modelling Training Days
    2. Team Building Sessions
    3. Persuasion Seminars
    4. Towel Folding Classes
    5. Magician Master-Classes
    6. Magician's UK Lecture Tour
    7. Magician's US Lecture Tour
  • Adult Cabaret
    1. Rural Touring Booking Agents
    2. The Casino Circuit
    3. Edinburgh Festival
    4. Comedy Festivals
    5. Corporate Magic
    6. Rehearsal Opportunities
    7. Hiring a Theatre and Selling Tickets
    8. Club Med Working Holiday Packages
    9. Trade Shows
    10. Cruise Ship Cabaret
    11. Comedy Clubs
    12. Weddings
    13. Adult Birthday Parties
    14. Cocktail Evenings / Retirement Parties
    15. Gospel Magic
    16. Christmas Light Switch On
    17. Magic Festivals
    18. Disability Groups
    19. Retirement Homes
    20. Holiday Park Circuit
    21. Hotel Parlour Shows
    22. Golf, Social, Conservatives & Pubs
    23. Magic Club Dinners
    24. Busking with Adult Magic
    25. Ghost Walks
    26. Séances / Ghost Spirit Shows
    27. Touring the UK with your Show
    28. The Illusionist Super Show
    29. Being an Illusionist
  • Side Selling
    1. Opening a Magic Shop
    2. Face-Painting
    3. Bouncy Castle Hire
    4. Toastmaster
    5. Magic Bus Parties
    6. Quiz Master at a Wedding
    7. Sell Quiz Pack
    8. Buying and Selling Magic
    9. Becoming an Agency
    10. YouTube Video Series
    11. Opening a Magic Bar
    12. Psychic & Palm Readings
    13. Punch and Judy
    14. Selling Balloons
    15. Party Bags
    16. Selling Your DVD
    17. Back-of-the-Room Selling
    18. Taking on an Apprentice & Selling your Business
    19. Wedding Add-Ons
    20. Writing and Selling Books & Videos
    21. Convention Circuit
  • Specialised Shows
    1. Lost Luggage Show
    2. Educational Magic
    3. Reading Show
    4. Summer Reading Themes
    5. Safety Show
    6. Healthy Eating Show
    7. Recycling Show
    8. Applying for a Grant or Sponsorship
  • The Plunge
    1. Part Time Limitations
    2. Quitting Your Job
    3. Time Spent Marketing
    4. Increase your Age Range
    5. Inner City Parking
    6. Remembering your Name
    7. The Group Photograph
    8. Standing Ovations
    9. After-Show Giveaways
    10. Thank-You E-Mails
    11. Surveys & Feedback Questionnaires
  • Pricing and Business
    1. Adult Cabaret Magician's Prices
    2. Children's Entertainers Prices
    3. Adult Close-Up Magician's Prices
    4. Looking at our Competitors
    5. $100,000 Magic Show
    6. Deposits
    7. Repeat Customers
    8. Midweek Show Prices
    9. Working on Christmas Day
    10. Confirmations / Invoices
    11. Public Liability Insurance
    12. DBS & CRB
    13. PAT Testing
    14. Risk Assessment
    15. Limiting Travel Distance
    16. Milking your Clients
  • Life Lessons
    1. How Long to Fill the Diary
    2. Telling the World you're a Magician
    3. Think positive and all that Nonsense
    4. Taking a Holiday and Burnout
    5. Magic Competitions
    6. Joining a Magic Club
    7. Changing the Tricks
  • Conclusion
  • A Special Thank You
  • Other Marketing Resources
  • Free Podcasts

1st edition 2015, updated 2020, PDF 761 pages.
word count: 277426 which is equivalent to 1109 standard pages of text


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