Marketing Magic: a guide to getting the gigs
by Stephen Ablett

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Marketing Magic: a guide to getting the gigs by Stephen Ablett

This ebook examines all the markets, promotional material, advertising methods and business strategies in finding, getting and keeping work as a professional magician.

This updated 2020 ebook contains 761 A4 pages with 242 chapters reflecting on the current markets and new information since its was first published in 2015. It also includes new chapters on Comparison sites and Virtual shows.

There is an accompanying video recorded in 2015, lasting 2 hours, 25 minutes discussing some of the key chapters within the initial publication.

He reveals everything from how much performers are paid, how to get the elusive jobs, links to the relevant websites and agents responsible for recruiting along with a yearly breakdown on what months to market to particular groups and societies to maximize getting the gigs.

In the 25 years he has been performing professionally. He has been an illusionist, close-up magician, children's entertainer, bar magician, cabaret artist, agent and public speaker. He has almost done it all and is revealing everything he knows so that you can also make a living as a performer in any facet of the entertainment industry.

Introduction
Promotional Material
1. The Marketing Map
2. Stage Name
3. Logos
4. Leaflets
5. Colour Branding & Costume
6. Business Cards
7. Roller Banners
8. Branded Giveaways
9. Free Party Invitations
10. A-Frame Boards
11. Brochure / Flyer
12. Party Tips Flyer
13. £10 Discount Voucher
14. Sign Writing Your Car
15. Personalised License Plates
16. Profile Photos
17. Show Pictures
18. Celebrity Photographs
19. Promo Videos
20. Colouring Page of Yourself
21. Branded Clothing
22. Name Badges
23. Unique Selling Points
The Website
1. Building a Website
2. Mobile Websites
3. Prices on your Website
4. Written and Video Testimonials
5. Availability Calendars
6. Venue Hire Web Page
7. Entertainers Database Software
8. Email Bulk Messaging Software
9. Money Back Guarantee
Online Presence
1. S.E.O. (Search Engine Optimisation)
2. Google Ads / Adwords
3. Bing
4. Netmums & Google Businesses
5. Free Listing Websites
6. Getting Reviews
7. Facebook Fan Pages
8. Facebook Pay to Advertise
9. Twitter, Instagram & Others
10. LinkedIn
11. Google Alerts
12. Using Social Media
Advertising
1. Leaflet Drops
2. Wall Planners, Pub Posters & Charity Magazines
3. Newspapers
4. Local Magazines
5. National Magazines
6. Parenting & School Magazines
7. Free Telephone Directories
8. Yellow Pages
9. Yell.com
10. Party Pop and others
11. Text Enquiries via a Website
12. Telephone Number Blocking
13. Adverting on Television
14. Advertising on the Radio
15. Post Office Screens
16. Giant Roadside Billboards
17. Advertising on Buses
18. Religious Holidays
19. E-mails & Letters to Schools
20. Library Shows
21. Letters to Pubs
22. Advertising to Hotels
23. Letters to Department Stores & Supermarkets
24. Advertising to Sport Clubs
25. Websites at Toy Shops
Ways to Get the Work
1. Recommendations & Referrals
2. Comparison Sites (Add to Event, Bark, PopTop)
3. Wedding Fairs & Bridal Shops
4. Shopping Centre Busking
5. Charity Shows
6. Network Meetings
7. Cold Calling
8. Staying Behind to Network
9. Hair Salons
10. Host your own Funday
11. Agents
12. Beware of the Agency Scam
13. Magic Gigs Websites
14. Talent Agencies
15. Hot Leads through Hired Venues
16. Setting up a Competition
17. Personalised Tricks for Clients
18. Party & Event Planners
19. Free Phone Numbers
20. Call Divert
21. Follow-Up Telephone Calls
22. Handling Telephone Enquiries
23. Handling E-Mail Enquiries
24. Publicity Stunts
25. Using Public Venue Shows
26. Facebook Group Posting
27. Referrals from Entertainers
28. Breaking into Television
29. Networking in Church
30. The Job Centre
31. Letters to Restaurants
Close-Up
1. Residencies: What to Charge
2. Residencies: Finding the work
3. Residencies: Keeping the Gig
4. Premier League Football Clubs
5. Mobile Stationary Magic Bar
6. Hen and Stag Nights
7. Bar Hustling
8. Working a Nightclub
9. Bar Magic
10. Graduations, Proms & College Shows
11. Cruise Ship Close-Up
Tuition
1. One on One Magic Lesson
2. Magic Workshops: Going into Schools
3. Magic Workshops: Full Day Enrichment Class
4. Magic Workshops: After School Clubs
5. Magic Workshops: Over 60's Clubs
6. Magic Workshop Lecture Notes
7. Magic Workshops: Summer Camps
8. Scout and Brownie Camps
Public Speaking
1. Speaking at WI, U3A, Probus & Rotary Clubs
2. Speaking on Cruise Ship
3. Magic Club Lectures
Children's Show
1. Children's Birthday Parties
2. Ferry Entertainment
3. Working with Photographers
4. Theme Park Shows
5. Cruise Ships
6. Summer Camps
7. Caravan Parks
8. Agricultural, Animal & Flower Shows
9. Park Events
10. Hospital Giggle Doctors
11. Being Santa
12. Santa's Grotto Entertainment
13. Lapland Flight to Meet Santa
14. Cinema Kids Club
15. Blue Coat Holiday Park Entertainer
16. Circus Skills Clubs
17. Party Host at Fast Food Restaurant
18. TV Show Warm-Up
19. Halloween Safety Show
20. Car Dealerships
21. Virtual Shows
Staff Training
1. Balloon Modelling Training Days
2. Team Building Sessions
3. Persuasion Seminars
4. Towel Folding Classes
5. Magician Master-Classes
6. Magician's UK Lecture Tour
7. Magician's US Lecture Tour
Adult Cabaret
1. Rural Touring Booking Agents
2. The Casino Circuit
3. Edinburgh Festival
4. Comedy Festivals
5. Corporate Magic
6. Rehearsal Opportunities
7. Hiring a Theatre and Selling Tickets
8. Club Med Working Holiday Packages
9. Trade Shows
10. Cruise Ship Cabaret
11. Comedy Clubs
12. Weddings
13. Adult Birthday Parties
14. Cocktail Evenings / Retirement Parties
15. Gospel Magic
16. Christmas Light Switch On
17. Magic Festivals
18. Disability Groups
19. Retirement Homes
20. Holiday Park Circuit
21. Hotel Parlour Shows
22. Golf, Social, Conservatives & Pubs
23. Magic Club Dinners
24. Busking with Adult Magic
25. Ghost Walks
26. Séances / Ghost Spirit Shows
27. Touring the UK with your Show
28. The Illusionist Super Show
29. Being an Illusionist
Side Selling
1. Opening a Magic Shop
2. Face-Painting
3. Bouncy Castle Hire
4. Toastmaster
5. Magic Bus Parties
6. Quiz Master at a Wedding
7. Sell Quiz Pack
8. Buying and Selling Magic
9. Becoming an Agency
10. YouTube Video Series
11. Opening a Magic Bar
12. Psychic & Palm Readings
13. Punch and Judy
14. Selling Balloons
15. Party Bags
16. Selling Your DVD
17. Back-of-the-Room Selling
18. Taking on an Apprentice & Selling your Business
19. Wedding Add-Ons
20. Writing and Selling Books & Videos
21. Convention Circuit
Specialised Shows
1. Lost Luggage Show
2. Educational Magic
3. Reading Show
4. Summer Reading Themes
5. Safety Show
6. Healthy Eating Show
7. Recycling Show
8. Applying for a Grant or Sponsorship
The Plunge
1. Part Time Limitations
2. Quitting Your Job
3. Time Spent Marketing
4. Increase your Age Range
5. Inner City Parking
6. Remembering your Name
7. The Group Photograph
8. Standing Ovations
9. After-Show Giveaways
10. Thank-You E-Mails
11. Surveys & Feedback Questionnaires
Pricing and Business
1. Adult Cabaret Magician's Prices
2. Children's Entertainers Prices
3. Adult Close-Up Magician's Prices
4. Looking at our Competitors
5. $100,000 Magic Show
6. Deposits
7. Repeat Customers
8. Midweek Show Prices
9. Working on Christmas Day
10. Confirmations / Invoices
11. Public Liability Insurance
12. DBS & CRB
13. PAT Testing
14. Risk Assessment
15. Limiting Travel Distance
16. Milking your Clients
Life Lessons
1. How Long to Fill the Diary
2. Telling the World you're a Magician
3. Think positive and all that Nonsense
4. Taking a Holiday and Burnout
5. Magic Competitions
6. Joining a Magic Club
7. Changing the Tricks
Conclusion
A Special Thank You
Other Marketing Resources
Free Podcasts

1st edition 2015, updated 2020, PDF 761 pages.
word count: 277426 which is equivalent to 1109 standard pages of text

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