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Marketing Yourself
by Mark Leveridge

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Marketing Yourself by Mark Leveridge

The Professional Worker Series is a selection of targeted and focused ebooks which offer professional, sound advice on a number of key performance areas. The ebooks are written in an easy to understand style which cuts out all the waffle and padding, and instead gets right to the core of each subject.

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don't know your SEO from your ROI, or if you're not sure whether online or offline marketing is best, this ebook will provide you with many of the answers.

The 7 chapters included are as follows:

  • Chapter 1: A Marketing Overview
  • Chapter 2: Identifying Your Customer Avatar
  • Chapter 3: Offline Advertising Opportunities
  • Chapter 4: Online Advertising Opportunities
  • Chapter 5: Other Marketing Ideas
  • Chapter 6: Taking Your Advertising Seriously
  • Chapter 7: The Final Hurdle
Since the demise of Yellow Pages as a viable form of promotion for the aspiring commercial magician, the comparative complexity of modern day advertising choices can seem a bit bewildering. But rather than just do nothing, or waste time concentrating on something that is probably never going to work for you, read the information in this ebook and then you will feel better informed and far more aware of what you need to do.

Promotion doesn't have to be a daunting task, but it does need to be approached with a more informed attitude than in the past, so if you are looking to either return to a level of bookings you had previously, or you are seeking to increase your turnover from paid shows in the future, this book will help you do do just that. Knowledge is power, and the informative, easy-to-understand format of this advice book will give you the knowledge that you can use to your best advantage.

1st edition 2017, 34 pages.
word count: 18623 which is equivalent to 74 standard pages of text