Marketing, Selling & Business Matters in Magic & Conjuring

In this long-awaited sequel to Secrets of a Psychic Reader, celebrity reader Charles Garner explains how to give readings that are satisfying and helpful to your clients. In Readings from the Client's Point of View, Charles covers:

• Who are your clients?
• Why do people visit psychic readers?
• What problems do your clients have?
• The two stages of a psychic reading
• Counseling
• The ethics of giving psychic readings
• Repeat business
• How to promote your psychic business
• The advantages of using a system
• The basics of crystal reading

Charles also provides a brief history of psychic reading and discusses the people...

This is the classic work on how to set up and operate a lucrative psychic reading business. Richard Webster has decades of experience as a psychic reader and in this ebook shares his proven methods of success, including a full sample reading and step-by-step explanations, as well as advice on how to provide comprehensive, satisfying readings to your clients, how to extend the length of your readings, how to handle repeat business, and how to make money in private practice.

Richard Webster is your perfect guide to becoming a successful private psychic. As well as many years as a psychic...

Buy this book only if you want to make more money!

Richard Webster has been selling books, and other products, from the back of the room for more than forty years. In 25 Ways to Sell More Pitch Books he tells you the methods he uses to sell books at events, and in his everyday life.

Even if you earn bucketloads of money from your presentations, you could probably find something to do with the extra money you could make by selling your own products. Even free talks and shows become opportunities to make money when you have something to sell after your presentations.

In addition to...

Essential reading for anyone interested in the psychic reading business.

Charles Garner has been a professional psychic reader for fifty years. He's also been a professional magician, horoscope pitchman, stage hypnotist, spook show entrepreneur, and seance medium. He relates some of his adventures in this ebook. Over the years, Charles has deliberately kept a low profile but is well known to his clients, who consult with him from all around the world. His client list is a who's who of the movie, theater, and sporting worlds.

In this ebook, Charles explains his "rules of work," the essential...

Marketing for Entertainers

Do you want more shows? Of course, everyone does!

In this ebook, I explain step-by-step how I managed to travel halfway around the world as a magician. You don't need to make any phone calls or send expensive letters to companies. All you need is a computer with internet access.

I will explain what cold emailing is, how it differs from spam, and provide a detailed guide on setting up a service that will send emails for you and automatically follow up.

If you buy this book and implement the strategies, you will get more shows. Guaranteed! It's inevitable....

This informative handbook provides expert, proven advice for booking and presenting a financially successful one-person traveling theater or school assembly magic show.

Not only that, but the author goes on to provide his exact patter for 25 standard effects as used in his program. This is an act that you, too, can present yourself. The emphasis is on performing for youngsters, and the author reveals why this age group is a financial gold mine for the alert performer.

Here's a quick look at what's included:

• A brief resumé of the author's career and experience in the booking and performance...

Tips for magicians to overcome stage fright.

Conquer the Spotlight is a concise, yet comprehensive PDF guide tailored specifically for magicians who grapple with stage fright. This ebook dives deep into the psychology of performance anxiety and provides numerous actionable tips to help magicians build confidence, captivate audiences, and perform at their peak potential.

• Chapter 1: Understanding Stage Fright
  • Exploring the roots of stage fright in magicians.
  • The psychology behind performance anxiety.
  • Embracing nerves as a catalyst for better performance.
• Chapter 2: Preparing Mentally...

A self-help book for magicians. Have you ever struggled to socialize when not performing magic tricks? Included here is how to use being a magician as an advantage instead of a disadvantage. Plus hygiene and etiquette tips.

Also includes five original routines from the author, including:

• Fedora fusion, an anniversary-waltz-style routine, that is simplified and uses an ordinary deck of cards.
• Mr Silk's candle, a silk-to-candle effect, with a description of how to make the cheap useful prop.
• How much? A money routine featuring an unusual place to hide a bill.
• Floss of poverty, a classic...

Excerpt from the Introduction:

The following book is a complete breakdown of my own professional roaming set. You might not agree with everything I write, but I can honestly say that I have had much success over the past two decades in using ideas, tips and tricks shared in this ebook.

• Dress Code
• Table
• Opening Lines
• First Effect: Chop Cup
• Second Effect: Male, Or Female
• Third Effect: Ambitious Card
• Fourth Effect: Body Language
• Children
• Awareness
• Use Your Time And Present!
• Your First Table/Group
• Following You Around
• Extra Content For My Set
• Cellphone App Magic
• Balloon Animals
• Last Performance
• Review
• Who...

You wrote this professionally produced audiobook. That's right. No author is mentioned in the recording. The audiobook is called: "M A G I C - A   T R A N S F O R M A T I V E   A R T"

The file you will download is 23.9 MB. I keep it on my phone so it's easy to immediately send to potential customers. The audiobook is 12 minutes long, and narrated by a female voice, we felt it sounded better that way, more pleasing to the ear.

So what's the point?

• To excite your customers with a gift
• To get customer contact info
• To show you're an expert in the field of magic by mentioning you...

A guide for successful marketing show business.

The Show Must Go On: A Guide for Successful Marketing Show Business by Timo Dante is the ultimate handbook for all performers looking to take their career to the next level. The ebook provides comprehensive information and practical tips for everything from planning a tour to securing sponsors and creating merchandise. The author, Timo Dante, is a successful performer himself and brings his years of experience to the topics covered in the ebook. He covers all aspects of marketing for performers, from promoting a show to funding projects. ...

With his hilariously sharp yet playful put-down lines and quirky comedy plots, Mel Mellers has rightly established himself as one of the nation's favourite stand-up performers. Equally at home in front of lay people or a theatre full of magicians, Mel's individual performance style, which has been honed over many years as a pro and through countless performances all over the world, is a delight to experience.

Now you can go behind the scenes with this truly inspiring performer and learn how you too can become a top-flight entertainer. Mel gives freely of his advice on all aspects of performance,...

Are you performing in or thinking about entering the fun and profitable field of entertaining with magic at family restaurants? Whether you are a skilled beginner or an experienced magician, this ebook will help you enhance your restaurant income. The focus here is on improving your ability to generate tips. The 85+ ideas inside come from the combined experience of more than a dozen performers. You will learn how understanding the insight that, "Magic routines are intricately crafted emotion machines," can endear you to your audiences, who respond with tips and bookings.

"Robert LaRue is...

The advantage of recurring/repeat performances and how to market yourself for them.

• Identifying the recurring performance need
• The basic approach
• Timing
• Pricing
• Personalizing the show to the entity/sponsor
• Suggested businesses and entities to contact
• Wrapping it up

1st edition 2022, PDF 19 pages.

Learning From Experience is an ebook in which I look back over my 40 years of full-time professional experience and identify 20 key things about performing commercially for laypeople that I wish I had known when I started.

Organizing these into 20 key facts, I explain the lessons that I have learned in this rich period of experience about performance, marketing, fees, trick selection, dealing with spectators, and more, and set out clear advice and food for thought to help you to short track your way to making good decisions.

Here is a list of the contents

• Key Fact #1 - The Booker...

Revised and expanded collection of valuable information for magicians and other variety acts, revealing how to get more money from your existing act.

The person who's fortunate enough to actually enjoy the work they do is indeed a lucky individual. And that's what you can do, too, with this updated guide that teaches you:

• How to play summer and winter resort hotels. What to do, how much others average, etc.
• How to play on cruises to Bermuda, etc., with all expenses and a profit. Makes an idea paid vacation.
• How a doctor turned free show requests into paying propositions. This info...

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

Tips on how to make money with magic and in particular kid shows. He addresses topics such as name, costume, publicity, booking, fee charged, tricks and props, etc. Includes a funny and at the same time revealing introduction by his wife.

1st edition 1972, PDF 7 pages.

LIMITED RELEASE. ONLY 30 COURSES AVAILABLE!

For the first time ever. A verifiable, proven Comedy Cabaret Magic act that has been performed in over 150 countries, the world's top cruise liners, theatres, and global corporate events.

Why would anyone share a success formula? Wolfgang has had an incredible global career and believes that we all need to share the magic for future generations. This is his way of leaving a legacy for a group of select magicians who are serious about taking their careers to the next level.

• Learn from a professional that walks his talk and has lived the dream. ...

The evergreen market of children's parties will make you feel like a 'magician farmer.' You can harvest 12months of the year. In this ebook of practical money-making tips, I will share my closest guarded secrets I have never told anyone before. I have been making use of these secrets for almost 2 decades and they have truly been my 'Money Magnet' throughout the years. I will cover topics such as

• Performance packages, Marketing, Invoicing, Designing, Financial planning, and many more.
• This ebook is really a personal treasure of mine.
• If you are serious about making money in the Children's...

From the introduction by Billy McComb:

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

• Marketing 101
• Marketing Tools
• Marketing Plan
• Tracking System
• Wrapping It Up

1st edition 2021, PDF 20 pages.

Businesses have to promote themselves, even through the pandemic. Media today is extremely expensive and sponsorship is a very attractive alternative for them. The impact and long-range potentials are a win/win situation for both the business and the magician. This ebook gets you started with sponsors and identifies the "hot spots" you need to mention as you speak with them.

• Business Basics
• Basic Marketing
• Sponsors
• Sources to Consider
• Approaches
• Calendar and Files
• Wrapping it Up

1st edition 2021, PDF 20 pages.

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

• Negotiation, element of business
• The differences between "NO"
• When to negotiate
• Set up negotiation
• Open negotiations
• Accept/decline negotiation
• Wrapping it up

1st edition 2021, PDF 19 Seiten.

Senior centers can be a strong market. They already practice social distancing and are anxious for fresh entertainment. This text identifies changes for these types of show, contact goals when speaking with the Activity Director, and follow-up activities to entice future bookings.

• Preface
• The audience
• The activity director
• The budget
• Contact
• Performance
• Follow-up
• Wrapping it up

With social media, YouTube, and mobile magic videos becoming increasingly popular, opening animated video logos for magicians are a great way to add that 'professional' touch. Here are 15 different video logos supplied in both MP4 and MOV formats complete with a 'User Licence' to include these videos in any, and all of your video productions and use on all social media platforms.

As these are high-quality custom-made logos, they would easily sell for over $20 each and thus cost in the region of $300 and more, especially with an end-user licence included. This is a limited special offer on...

Can you keep your act booked the whole year round without the expense of hiring an agent? The answer is a resounding yes. Dick and Virginia Williams worked TV, clubs, and corporate shows, plus banquets and hotels. And they kept busy. Yet, they handled the publicity, promotion, and booking of their act themselves, without the need for an advance man or agent. Their methods are revealed in this easy-to-follow manuscript. If you can read and follow directions, then you can do it, too.

In any other profession, Dick and Virginia would have kept their secrets to themselves. Yet, because their system...

What I wish I knew 30 years ago when I started my magic career.

Are you starting out, or fairly new to the magic profession? Are you an established pro that needs honest and open advice on how to become wealthy as a magician? This ebook should be the first and most important work in your magic book library. You may know secrets of magic tricks, but more importantly, do you know the secrets to a wealthy magician lifestyle?

Let's be honest, besides the handful of famous magicians...

• How many wealthy magicians do you really know?
• How about magicians that can retire comfortably tomorrow? ...

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

• Overview
• Camera and microphone
• Lighting
• Camera angle
• Production, performance assistance
• Show
• Sponsors
• Recorded shows
• Pricing
• Wrapping it up
• Sources

1st edition 2020, PDF 28 pages.

The pandemic has major impact on entertainment. Looking back through history the vaudeville style show was immensely popular. Magicians can tap into that type of production to get back in front of audiences once again. This text introduces and helps you plan a vaudeville style show. Want to get back to work in front of an audience? This may be the approach you need to help build your schedule.

• August 2020
• Key factors of pandemic
• Vaudeville
• Magic show production
• Booking
• Expanding
• Wrapping it up

The smart magician's guide to advertising and promotion, with over a hundred ways to advertise and get more dates. Learn insider secrets of advertising your act at a price that won't break the bank. Includes copy for advertising pieces, folders, and sales brochures, as well as suggested slogans for advertising giveaways.

One of the best pieces in the ebook is a treatise on how much to charge for your act. Undercharge and you've left money on the table, while overcharging can cost you the job. This is an ebook you won't be able to put down till you've digested every word. And you'd better...

A handbook on the virtual magic show for family entertainers.

I was working as a successful kids entertainer when Covid-19 hit. Like everyone else I saw all of my live work vanish and my income dwindle. I took my kids show online, and it has been pretty successful. I have now performed over 200 online shows and learned lots along the way. So, I wrote an ebook and now I am talking about it.

Now is the time to get online for the future of family entertainment!

• INTRODUCTION
• PART 1: THE AUDITION
• PART 2: REHEARSALS
  • The Initial Setup
  • The Backdrop
  • Webcam
  • Lighting
  • The Internet ...

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

• Negotiation History
• Availability Signs
• The Approach
• In the Trenches
• Be Ready to Walk
• One Last Attempt
• Close the Deal
• Wrapping it Up

1st edition 2020, PDF...

Sponsors are one of the most powerful assets a magician can have. Sponsorship can be one of the strongest marketing activities for a business. The interactive potentials with the audience enhance the exposure, and compared to other media, they can get higher results. This ebook identifies the benefits of sponsorship, introduces ways to approach businesses and provides ideas for ongoing support. The organization wanting a show may not have the funds to hire you. If the audience appeals to your sponsor, the sponsor will pay your invoice, and you can perform for the hosting organization at no charge....

The definitive work on performing during the COVID-19 pandemic. Right now, most of the world is on lock-down. However, some areas will soon be relaxing these restrictions. What that means is that people will be able to once again meet in small groups from 25 to 50 people, provided they follow the guidelines suggested by the various governments. This means that people will once again be allowed to have small parties. As time goes on, larger groups will be allowed as long as social distancing is practiced.

Are you ready for this time? Most magicians and hypnotists have had all their bookings...

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

Do you have a hypnotic act or a sincere interest in hypnotism? You can make a good living with a career in the hypnosis field. This ebook shows you how.

Schools of hypnotism, as well as numerous correspondence courses and books, are turning out large numbers of newly-minted hypnotists every year. Most of these men and women are completely at a loss as to how to apply their talent, or attempt to break into fields in which legal or ethical restrictions conflict with their limited educational and other qualifications. Don't waste years of time and energy in dead-end activities and experimentation....

Make money performing at stores, malls and shopping centers with a one-man magic show.

If you are of average ability, this book reveals Tommy Windsor's exact plan for booking and performing a short, 15 to 25-minute magic act at stores in your area. The book tells you everything . . . how to book . . . how much to charge . . . how to play . . . sales gimmicks . . . the contract . . . and even reproduces all the ads and publicity the store can use. There are no ads for you to sell. With this, and one suitcase of magic, you can make $850+ per day, right near home, and still hold your regular...

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

A method that will create a landslide of bookings that has never been described in previous books on marketing magic. This is a new and easy way to get more bookings that works plain and simple. It will ensure a steady stream of gigs week after week, believe it or not. This method doesn't involve cold-calling, Facebook ads, newspaper ads, yellow pages, using SEO or websites; yet this proven method will normally get you more gigs than all the old methods combined. Try it and you will see. You will be amazed at how easy this is to implement. This method has not been extensively used by other entertainers;...

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

The definitive "How-To" ebook for anyone considering a career as a magician, mentalist, or specialty act in the outdoor field of fairs, sideshows, circuses and carnivals.

Many, many accolades from the top names in show business, all state that Midway Magic is a gold mine of information for anyone interested in the exciting world of outdoor fairs, festivals, carnivals and side shows.

With more and more circus-style revues now touring, there is a real shortage of magical entertainers. Get in on the ground floor of this fascinating field -- this ebook tells you how. Practical advice on getting...

Simple things that get you hired.

You may have a fantastic show, be extremely talented and a high-quality entertainer and still have trouble getting booked. When being considered with a cluster of other proposals there are things you can do to position yourself above the rest. This text covers added services you can include that increases the perceived value of your proposal.

• The hiring investment
• Importance of added value
• Value adds to consider
• Research: match the add to a need
• Presenting the value add
• Follow up calls
• Wrapping it up

You could be the next big star in films, on the stage, or television. Veteran performers of stage and TV reveal all in this must-have guide ebook for anyone who wants to enter the exciting world of entertainment. Whether your goal is to appear on a televised talent contest, play theaters, Las Vegas, TV or appear in films, this ebook contains time-tested advice and vocal exercises to get you on your way, just as if you'd hired your own personal coach to prepare you for the "big time."

This informative ebook also reveals proper microphone technique, how to minimize stage fright and pre-show...