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Playing Shopping Centres

by Jim Mahoney
$8
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Playing Shopping Centres by Jim Mahoney

From the introduction by Billy McComb:

There are TWO THINGS you've got to appreciate about this treatise.

First of all it shines through every line that it's written by a man who knows what he is talking about and has actually WORKED Shopping Malls.

The second thing is something which Mike Caldwell said to me just a few weeks ago. We were wandering around London in the McCombomobile. He pointed out the shops in a district we were going through and said, "In a few years time you won't see many shops like that around." I said, "Why?". He said, "Because it will get like the States. Everyone will go to a huge, monster shopping mall and do all their shopping there.

  • Introduction
  • I. ADVERTISING AND PUBLICITY
  • II. MIKES AND LIGHTS
    • MIKES - AN EXTRA NOTE
    • LIGHTS
  • III. THE SHOW
  • IV. THE STAGE SETTING
  • V. A WORD FROM OUR SPONSOR
    • INSURANCE
    • IN CONCLUSION

1st edition 1983, 16 pages; PDF 18 pages.
word count: 5717 which is equivalent to 22 standard pages of text


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