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The Script is a breakdown of the sales script and selling techniques that John uses to sell his shows/services to theater/convention/festival clients. (This ebook is also part of Theatrical Magic Omnibus Edition: Turning Tricks into Theater.)
John has worked in sales and marketing for 20 years. B2B, trade shows, consumer marketing and as a corporate sales trainer. He wrote this e-book for entertainers, but the principles apply to any field.
The Script is a proven sales script developed and tested over 20 years, complete with follow up questions, understanding buying triggers, and most importantly, THE closing question that will increase your sales by 20% the first time you use it.
- Identify your potential customer
- Send the materials
- Follow up
- Ask for the meeting
- Present the options you want them to buy
- Shake hands and sign the contract
- Fulfill the contract
1st edition 2012, 19 pages.
word count: 5986 which is equivalent to 23 standard pages of text