The effects are clean and simple with an emphasis on the performance and making something that the audience will remember and that, in my opinion, is what its all about. I don't think anybody could be disapointed after reading and performing the effects in this book.
For someone that has some training in business - like I do - the business plans are a little basic... ...but then again, there were a few things even I took away from this book that Im sure will help me as well. A lot of magicians/mentalists dont have any training in business and this book would be a very good start!
The writing style is not something a lot of people will find easy to get into but I think this is where the book might stand out - it makes you want to read it a second time and "catch" what you might have missed the first time, and youre bound to find something new the second time around.
I have already started practicing "BULL" to add to my parlour/restaurant shows and "CHAIR'ISHED" for my stage show - Im sure they will go over well!
This is by no means a "basic book" and I wouldnt recommend it for beginners at all as some sections expect you to know certain effects and principals - but for intermediate to advanced magicians/mentalists, Im sure they will love this!