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Coupon Marketing
by Brian T. Lees


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Coupon Marketing by Brian T. Lees

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into a wave of new customers hiring you to perform. A tracking system will be introduced that allows you to track the success of your coupon campaign. Going forward you repeat those that worked to build your off-season schedule. Those that didn't you let expire and do not use again.

Depending on your area, coupons may be the tools that fills your schedule during those slow seasons. This text will introduce you to coupon marketing, advise of problems/mistakes you need to avoid and help you get started.

  • Coupon Marketing
  • Design Your Own Coupons
  • Suggested Coupons
  • Problems/Mistakes to Avoid
  • Track and Evaluate
  • Wrapping it Up

1st edition 2019, 18 pages.
word count: 5617 which is equivalent to 22 standard pages of text