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Magic Is Fun in Magazines & Journals

David Robbins started this magazine in 1946 and distributed it to the general public at newsstands. Magic organizations were upset about this and screamed 'exposure' which forced Mr. Robbins to change his publication strategy. He pulled the magazine from general newsstands and advertised it only to magicians. This in turn collapsed his subscription numbers and the magazine folded after the seventh issue.

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Irv Feldman & David Robbins
Magic is Fun (all issues) by Irv Feldman & David Robbins

If you encounter something called the Magic Omnibook, then these are simply repackaged issues of Magic is Fun. I have found one where issues #1 and #2, without their covers, were stapled into one new bluish-violet cover with the title "Magic Omnibook" and a price of 25c.

★★★★★ $20
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Irv Feldman & David Robbins
Magic is Fun issue 7 by Irv Feldman & David Robbins

October-December 1947
Irv Feldman and David Robbins, editors

  1. Magic Is Fun, Number 7 - October-December, 1947 - 20 pages
  2. Cover - Joseph Dunninger and Marilyn Maxwell
  3. The Editor Says: This is Our Last Issue
  4. Good News! [Magic Is Fun "Bulletin"]
  5. Magic Gags
  6. Comedy Routine for Magic Light Bulb
  7. cartoon - Frank Brandt
  8. Joseph Dunninger - by Robert Orben
  9. Stretching a Rope - Robert Maslon
  10. The Travelling Silk - Matt W. Leach
  11. The Magic Banana - Jack Goldin
  12. Color Test - Sam Bauer
  13. The Seven Magicians - puzzle - N. R. Puckett
  14. The Soaring Cigarette - Allan Lambie
  15. Egg to Confetti - Fred Cress
  16. Clever Advertising Ideas...
$5
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Irv Feldman & David Robbins
Magic is Fun issue 6 by Irv Feldman & David Robbins

July-September 1947
Irv Feldman and David Robbins, editors

  1. Magic Is Fun, Number 6 - July-September 1947 - 20 pages
  2. cartoon - Art Ross
  3. The Editor Says:
  4. Magic Gags
  5. Don't be a Sucker! - Mickey MavcDougal
  6. E-Z Cut and Restored Rope Trick - Charles Green
  7. Showmanship - Tommy Windsor
  8. E-Z Tricks with Cigars - Wm. C. Turtle
    • The Magnetized Cigar
    • The Acrobatic Cigar
  9. E-Z Book Test - Lee Henneberry
  10. Sensitive Fingers - Jimmy Soltis
  11. Coins from Candle - James Rhodes
  12. Inflated Money - Hubert Lambert
  13. Where There's Life - There's Hope - Billy McComb
  14. Houdini - Article 6 - Final Chapter...
$5
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Irv Feldman & David Robbins
Magic is Fun issue 5 by Irv Feldman & David Robbins

April-June 1947
Irv Feldman and David Robbins, editors

  1. Magic Is Fun, Number 5 - April-June, 1947 - 28 pages
  2. Cover - Harry Blackstone and One of His Cute Tricks
  3. The Editor Says:
  4. A Subscriber Writes - R. T. Epperson
  5. Contents
  6. photo - Harry Blackstone [Sr.]
  7. Blackstone - America's No. 1 Magician
  8. Fantastic Fishing - Hubert Lambert
  9. Houdini - Part 5 - Houdini's Fight Against Fake Spiritualists - Paul Benov
    • Dr. A. M. Wilson, Editor of 'The Sphinx,' Wrote the Following Letter to Houdini
  10. Simplex - Card and Ribbon Penetration - Allen Lambie
  11. Multiplying Coins - Harold Baron
  12. Face Up Card...
$5
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Irv Feldman & David Robbins
Magic is Fun issue 4 by Irv Feldman & David Robbins

September-December 1946
Irv Feldman and David Robbins, editors

Un-numbered cover pages are indicated with i, ii, iii, iv.

  1. Magic Is Fun, Number 4 - January-March, 1947 - 28 pages
  2. Cover - Mr. and Mrs. Richard Cardini
  3. The Editor Says:
  4. News Flash!
  5. Contents
  6. photo - Cardini
  7. Cardini, Aristocrat of Magic - Robert Orben
  8. A New Card Gimmick - Allan Lambie
  9. Remember the Magician's Code
  10. The X-Ray Match-Box - Alfred Zorn
  11. Incomparable Orson [Welles]
  12. Cutting a Woman in Half (Pocket Model Version) - Robert Rastord
  13. Secrets of Indian Magic - John Waterman
    • Article 1
  14. Blackboard Miracles ...
$5
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Irv Feldman & David Robbins
Magic is Fun issue 3 by Irv Feldman & David Robbins

September-December 1946
Irv Feldman and David Robbins, editors

Un-numbered cover pages are indicated with i, ii, iii, iv.

  1. Magic Is Fun, Number 3 - September-December, 1946 - 28 pages
  2. cartoon - Lawless
  3. The Editor Says:
  4. Don'ts for Amateurs
  5. Contents
  6. Letters From Our Readers
  7. photo - Bill Neff
  8. 20 Years of Horror with Bill Neff
  9. Rouclere Jr. - by Jack Hale
  10. Scissors Sorcery - Larry Britenstein
  11. The Liquefied Block - Herb Davis
  12. The Strange Death of Chung Ling Soo - Robert Orben
  13. Glass and Coin Mystery - Arnold Benson
  14. Balancing a Glass on a Card - Joan Wolf
  15. How to be a Ventriloquist...
$5
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Irv Feldman & David Robbins
Magic is Fun issue 2 by Irv Feldman & David Robbins

May-August 1946
Irv Feldman and David Robbins, editors

Un-numbered cover pages are indicated with i, ii, iii, iv.

  1. Magic Is Fun, Number 2 – May-August, 1946 – 28 pages
  2. cartoon – Art Ross
  3. The Editor Says:
  4. Contents
  5. Our Readers Say:
  6. photo – Dell O’Dell
  7. Dell O’Dell, Queen of Magic – Robert Orben
  8. Mind Reading DeLuxe – D. C. Luther
  9. Mental Telephony – W. H. Radcliffe
  10. cartoon – Art Ross
  11. Wartime Wizardry – by Aden
  12. Magic Cones
  13. Hindu String Trick
  14. The Mirror Card
  15. Houdini Speaks – Joan Wolf
  16. Broken and Restored Match
  17. A Trick with Dice
  18. Smelling a Card
  19. The Siberian...
$5
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Irv Feldman & David Robbins
Magic is Fun issue 1 by Irv Feldman & David Robbins

March-April 1946
Irv Feldman and David Robbins, editors

Un-numbered cover pages are indicated with i, ii, iii, iv.

  1. Magic Is Fun, Promotional Mailing

  1. Magic Is Fun, Number 1 - March-April, 1946 - 28 pages
  2. To Our Readers - A Statement of Policy - David Robbins
  3. Magic Is Fun - Irv Feldman
  4. Contents
  5. photo - Harry Houdini
  6. Greatest of Them All ... Houdini - Biography - Paul Benov
  7. Mental Music - Al Davids
  8. Dictionary Mind Reading - Alan Stuart
  9. Blackboard Miracles
    • Prediction Extraordinary
    • Get Rich Quick!
    • The Magic Clock
  10. World's Busiest Magician - Al Flosso
  11. Fortune...
$5
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