Promotional Pack Press Kit
by Brian T. Lees

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using your computer and a color printer you can make your own promotional materials. This text will help you get started.

• Promotional materials and impact
• Gather your information
• Organize your materials
• Promotional pack mistakes
• Target and track
• Wrapping it up