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The Real Work of Cold Reading
by Bob Cassidy


(2 reviews, 12 customer ratings) ★★★★

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The Real Work of Cold Reading by Bob Cassidy

Brad Henderson taught it to Dance. Kross put it Into the Deep Freeze and Herb Dewey made it Red Hot. In The Real Work of Cold Reading Cassidy makes it explosive and blows it into another dimension.

A good deal of what has been written about cold reading is theoretically and practically wrong and/or misinformed.

Learn the 'real work' in this exclusive ebook.

1st edition 2004; 58 pages
word count: 19338 which is equivalent to 77 standard pages of text

Reviewed by Gregg Webb (confirmed purchase)
★★★★★   Date Added: Thursday 11 January, 2024

Bob Cassidy, who stands for no malarky, writes exactly what he thinks in a field where some are trying to be deceptive and some just don't know what they are talking about. And, yet, in real life, when he was alive, he was very pleasant to talk to. He has read everything on the subjects he writes about. When he explains something, I "get it" when with others I don't, often. He even goes so far as to print what some known authority has said about a particular issue and then goes on to correct or clarify about what they got wrong or were off by "a miss is as good as a mile". In this field of cold reading, and you get the impression that he did readings a lot, besides his shows and demonstrations, he ties in how this can augment Tarot reading or palm readings, or astrology.

He mentions his friend Herb Dewey who gave us so much info that we use today, and what he thought about certain aspects of this field. After mastering this, you'll not need trickery, although he does go into ways to use it to show something more spectacular yet near the end of a reading. Finally he gives some valuable info in the Appendix. I feel this is the best book I have ever read on a field which always left me somewhat confused.

Reviewed by Craig Browning
★★★★★   Date Added: Sunday 29 April, 2012

This treatise should be required study for anyone getting involved with Mentalism but most especially those that plan on doing a Q&A styled act and/or One-on-One Readings. Bob cuts through the B.S., rips apart the theories and gives the student one of the most fair and least biased perspectives on this skill that you're likely to find. I recommend this book to ALL of my students as well as the various newbies I find posting questions on the subject on the forums.

When it comes to the Cold Reading skill-set I only recommend a small handful of writers, Richard Webster towering well over the heads of most with John Rigg's taking up 3rd place, which puts Bob in the middle as the #2 guy to trust. There are others (Ron Martin, Larry Baukin, Loren Tindall and Jerome Finley to name a few) but you owe it to yourself to start with Bob and leave the more questionable material that's out there, alone!