The Trade Show Handbook
by Bud Dietrich & Dick Jarrow

46 pages, size 7x9, saddle stitched in an attractive cover, with title on front. Published by Brown & Bigelow. The type, printing and layout leave nothing to be desired, and neither does the book itself, unless it is that most readers will wish it was longer! It's "about tradeshows, specifically large trade shows...and the opportunities trade shows offer the entertainer...how to take advantage of them...and how to avoid the pitfalls that are awaiting the unwary." Though we've all heard of the opportunities, it just isn't so easy that anyone can walk in "cold" and do a "pitch" like the man who knows his business. The authors know "what it's all about", and know in a thorough "introductory course." No wasted words here, no long-winded discussions. And no tricks! Just solid meat! That's one way of putting it; or, if you like the comparison put another way, this is 100 proof "sense and know-how" to start you off on the right foot if you have hopes of entering this field. You may be a skilled magical entertainer, but there's a lot more than magical skill to the business of getting the trade show goer's attention and causing him to think kindly of your sponsor's product! This book will tell you what you need to know, and there's also some words of wisdom and appreciation for the sponsor who we hope will hire you! Recommended reading!