Publisher: Magic Inc.

This was the house organ of Ireland Magic Co. which later became Magic Inc. It started in 1957 with a regular bimonthly publishing schedule but then became irregular. The last of 45 issues, volume 4 number 9 was published in 1988. Being a house organ there are of course lots of product advertisements but it also includes news, interesting photos, comments, trick patter and presentations, reviews, quips, tips, and other things about tricks and magicians.

In the first issue, Frances and Jay wrote:

• THE GIRL ON THE OPPOSITE PAGE
• TWO PRICELESS GAGS
• IDEAS FOR MAGICIANS
• CLEAR-VU BILL VANISH
• METAPOUR
• TRICKITIES
• PERSONAL TOUCH TO THE PAPER HAT
• THIMBLE TRANSPOSED
• PORTFOLIO OF TRICKS BY ALLESSANDRO
  • The Demon Dollar
  • A Cigarette Routine
  • Number Divination
  • Lie Detector
  • Four Ace Control
  • Magic Sum
  • Transposition Cards
  • Allessandro's Gag Kit
• ONE AT A TIME COINS
• ACES IN HAND
• HALLOWEEN ADAPTATION FOR SQUARE CIRCLE
• PATTER FOR THE TOM BOWYER REPEAT BILL TRICK
• BUILD- IT- YOURSELF PRODUCTION ILLUSIONETTE
• RIGHT CARD - WRONG COLOR
• SATAN'S SATIN
• A GROUP OF IDEAS BY AL MURDY
  • The...

• Safety Cut
• Passee Egg Vanish
• Arizona Quickie Mental Routine
• Tie And Untie
• Dove Production And Vanish
• Doll Production And Levitation And Vanish
• Patter Presentation And Set Up For Mr. & Mrs. Green
• Musical Telepathy With Add-A-Number
• Comedy Finish For Slydini Paper Tear
• Rate Of Exchange Routine For Coin Capers
• Patter Presentation For The Milk Pitcher
• Brainwave Number
• Idea For Mr. Skunk Trick
• Ultra Citation
• Penny And Nickel Transposition
• Color Divination
• Three Lights On A Match
• Hubert, The Undernourished Rabbit
• Modern Club Act With Patter
  • Only A Roomer
  • The Scotchman's Pocketbook ...

• Greetings...
• Linking Rope Routine
• Who Gets The Prize
• The East India Card Trick
• Impromptu (?) Rigid Hank
• Cherchez La Rabbit
• Miracle Necklace
• Mrs. Murphy's Christmas Tree
• Allessandro's Marksmanship Act
• Divine Touch
• Allessandro's Comedy Routine No. 1
• Comedy Magic Routine No. 2.
• Comedy Convention Skit
• Allessandro's Cigarette Routine
• Magic Quickies
• Our Book-Within-A-Book-Feature (Leonard Austin)
  • Triple Transportation
  • No Beer
  • Sands Of Time
  • Production Box
  • Enchanted Cylinder
  • Aladdin’s Lamp
  • Silk Color Change
  • Novel Card Appearance
  • Sugar And Spoon Transportation
  • Seen In The...

The "Magic Ink" line of book catalogs.

This catalog has the same title, Book Catalog No. 2, the "magic ink" line of book catalogs, as this one but was issued likely a few years earlier around 1984.

1st edition 1984; PDF 287 pages.

• Our Magician Of The Yearbook Billy Mc Comb
• An Act For A Lazy Magician
• One Out Of Five
• Top Hat Square Circle Ten Rabbit Production
• Sympathetic Linking Ropes
• Routine For Squircle
• A Matter Of Life And Death
• Education For Magic
• Silent Vent Act
• All Fair Impromptu Spell
• All Fair Count Down
• Thin Air Liquid Vanish
• Eight Ladies?
• The Palmist
• Magic From Magic
• The Kiss Of A Borgia
• Hoops And A Girl
• Bobby Bernard's Close Up Chicanery
• Signed, Sealed And Delivered
• Bluff Ace Assembly

Imagine a technique that is totally impromptu, can be done surrounded with borrowed materials, and no evidence of trickery can be found. Imagine having someone print any piece of information on a borrowed slip of paper, which is then folded and torn to shreds. Yet you can instantly announce just what was written on it.

1st edition 1980, 18 pages; PDF 20 pages.

A useful little handbook full of ways to produce a silk - fifty of them in all. Easy ways to obtain a silk magically. Methods that can be blended into the silk effect you desire to do.

1st edition 1943, 8 pages; PDF 5 pages.

• Tricky Tidbits
• For The Green Chlorophyll Card
• Our Magician Of The Yearbook For 1954 - Del Ray
• The Royal Assembly
• Fourteen Effects With The Fourteen Of Clubs
• Mickey Mouse And His Magic Coats
• The Jackpot Cigarette Trick
• The Magnetic Ball
• Golf Ball To Silk
• The Human Volcano
• The Spectator Does A Card Trick
• Perfect Diminishing Pack Of Cigarettes
• Felix The Snake
• Torn Smoke
• The Ireland Handling For A Jumbo Two Way Forcing Deck
• Bamboo Chinese Sticks
• Sockard
• What To Do With A Slick Ace
• Sez You Giant Card Trick
• The No Gimmick Slate Gimmick
• The Foolproof Necktie Trick
• The Ghost...

A potpourri of great Marlo tricks.

All kinds of magic good for close-up or parlor, comedy or drama, technique or presentation. Excerpt from the conclusion:

A complete treatise on the continuous production of fans of cards from the fingertips. Illustrated with many sketches, front and back views. One of the greatest applause-getters in the business, and you can easily learn how to do it from this ebook. Includes work with gloves, descriptions of performances, ...

Illustrated by Eugene Gloye.

• Introduction
• The Instruction
• The Hat Steal
• The Card Clip
• A Net For Catching The Cards
• Two Types Of Fans
• Gloved Productions
• By The Same Author

1st edition 1941; PDF 20 pages.

Excerpt from the introduction by Robert Parrish:

This catalog shows in the very back a photo of the Magic Inc. shop on the north side of Chicago. Jay Marshall also sold used magic books and magazines.

1st edition 1973; PDF 71 pages.

This catalog is great because not only does it list various books in different categories, it also features informative articles. The articles you will find are:

• Building a Collection / Leo Behnke
• Are Magic Books Worthwhile? / John Mulholland
• Books about Books / Robert Lund
• The Calculated Risk / Dr. Edwin A. Dawes
• Magical Bookie / S. R. Patrick
• The Magician and Comedy / Robert Orben
• Quest for Magic Books / George Jenness
• Buy Lines / J. B. Findlay

1st edition 1968; PDF 147 pages.

Tricks are grouped in the following categories:

• Beginning Magic
• Card magic
• Money Magic
• Close-Up Magic
• Mentalism
• Kids Show Magic
• Stage Magic
• Miscellaneous Magic
• Prices

1st edition 1994; PDF 224 pages.

Excerpt from the introduction:

Magic Inc. always emphasized books in their offering. They published a lot of books themselves, imported books from foreign countries, and carried a large selection of publications related to magic. This of course was driven by Jay Marshall's passion for books.

1st edition ~1982; PDF 165 pages.

Books are grouped in the following categories:

• Cards
• Coins
• Close-Up
• Mental
• Clowning, Balloons, Juggling, and Kid Shows
• Illusions
• Promotions
• Biography and History
• General

1st edition 1993; PDF 408 pages.

The "Magic Ink" line of book catalogs.

Excerpt from the introduction:

Covering books published around the world on the subject of magic and allied arts.

1st edition ~1985; PDF 70 pages.

A fascinating glimpse into Okito's (Theo Bamberg) life and creations. The Bamberg dynasty had magicians spanning seven generations. Okito was a prolific inventor, builder of tricks, and exceptional performer. Learn the details of many of his most cherished secrets.

From the introduction by Dorny:

• The Famous Jimmy Trimble Rope Routine
• An Innovation With The Squared Circle
• Tricks With A Folding Card
• Mccallum's Rainbow Knife Routine
• Tip On Bottomless Glass
• Paper Tearing With A Color Change Tube
• Routine For The Ireland Multiplying Watches
• Follow Up On Hummer's Rare Coin Stunt
• Three Lighted Cigarettes
• Master Billiard Ball Routine
• Production Of Four Solid Billiard Balls
• Catchy Thimbles
• A Spectacular Check Book
• Comedy Card Rising Trick
• Two Math Ticklers
• Patter For Block-Kord
• Cat And Canary - Quickie Version
• A Japanese Bird
• The Skunk Wringer
• The Rabbit Trap Production ...

This was the last volume in the series of Year Books Laurie Ireland published.

• salute To Our Collectors
• Love & The Magic Collector
• The Brotherhood Of Magic
• Wild Magic
• Fire Bowl From Paper Bag
• The Super Duper Safety Match
• Indian Maid Escape
• Flaming Torch To Cane
• Red The Crook
• Clock Vanish Idea
• Snow White Dove Production
• Topper Production
• Cane To Dove
• A Tip
• Johnny Brown's Split!
• Johnny Brown's Instant Silk
• From A Mentalist's Notebook
• Mommy!!
• Aristocratic Finger Chopper Routine
• Prof. Cheer Bits
• Paper Plate Caper
• Flower Production Dox
• Supersonic Silks
• How Did You Do That? ...

• Karrell Fox - Instant Fun For Everyone!
• How To Be A Comedian In One Easy Lifetime
• Thoughts On Magical Comedy
• An A B C Of Magicomedy Bits
• What Do Magicians Do When They Aren't Magishing?
• Magic Isn't Funny
• Our Sense Of Humor
• If It's Laughter You're After ...
• 3 Oriental Boxes
• Magic Slept Here
• Pretty Snaky
• Red White & Blue
• Foam Plastic And Magic
• Flight Thru Space
• Hoy Deploy
• Transesp
• Tish Kebob
• Betty Hal - Astra Gal
• Make Safety Your Watchword
• A "Drop" Of Coffee
• Lines For Safety
• Ball That Went On A Trip
• Flying Carpet Card Trick
• Openers
• Teeth And Fish Idea
• Large Coin Routine
• The Abacus...