(3 customer ratings) ★★★★★
Highway to Success: The Entertainer's Roadmap to Business created by entertainers for entertainers is the complete guide to the business of being an entertainer. Entertainers need more than talent to be truly successful … they need to mind their business, too!
With over 50 years of combined experience as professional magicians, entertainers and businessmen, the authors have put together a proven business system that works. It will equip you with the knowledge to successfully set up, operate and thrive as a part-time or full-time professional entertainer - ideal for any type of entertainer or performing artist. From basic business structures to legalities, from advertising to booking the show or closing the sale, this must have proven system is based upon tried methods and practical experience. It will refine your business savvy and increase your clientele putting more money in your pocket. Easy to read and use.
Part 1: Planning Your Trip (Getting Started in Business)
Part 2: Rules of the Road (The Important Things You Have to Do)
Part 3: Let 'em Know You're Coming (Marketing and Advertising)
Part 4: The Round Trip (Closing the Sale)
Part 5: Joe Tourist (That's YOU!)
1st edition 2003, 180 pages.word count: 60586 which is equivalent to 242 standard pages of text