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The Magician's Road to Fame
by Laurance Glen


(1 review, 2 customer ratings) ★★★★★

PDF | by download [20 MByte]  
The Magician's Road to Fame by Laurance Glen

This is a delightful digital reproduction of an early marketing book for entertainers. Much of the advice given is true today as it was decades ago. You will find some wonderful stories as well as dozens of photos of magician posters and other artwork. After reading this ebook you will have a number of new ideas to promote your act. The topics discussed are:

  • The First Aid To Publicity
  • The Typewriter Helps
  • Newspaper Advertisements And Clippings
  • The Value Of The Local Newspaper
  • How To Use Press Notices
  • The Air Of Mystery
  • Personal Advertising
  • The Use Of Photographs
  • Photo Blocks
  • Throwaways
  • Puzzle Throwaways
  • Distinctive Throwaways
  • Souvenir Advertisements
  • Suggestions For Concert Artist's Throwaways
  • Stories For The Press
  • Press Stunts
  • Press Photographs
  • How To Get Photographs Published By The Press
  • Advertising By Wire
  • Unwise Advertising
  • A Telepathy Stunt
  • Lantern Slides
  • Memory As An Aid To Publicity
  • The Practical Joke Advertisement
  • Eccentric Advertising
  • "Stunt" Advertising
  • Advertising By Pictorial Poster
  • Varieties Of Posters
  • How To Obtain Posters
  • Posters In Small Quantities For Concert Artists
  • Hand-Painted Posters
  • Stencilled Posters
  • Miscellaneous Section

PDF 72 pages.
word count: 7036 which is equivalent to 28 standard pages of text

Reviewed by Joe Libby (confirmed purchase)
★★★★★   Date Added: Friday 06 April, 2007

This is a very enjoyable read; in fact it's basically a swipe file of ideas that present-day entertainers can model for posters, publicity stunts, etc. A lot of the ideas presented are so old they're new. Recommended; it's a bargain at $9.00.