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Brian T. Lees
Marketing Outside the Box by Brian T. Lees

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

2018 / 8 / 18
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Brian T. Lees
Abraca-Poof August 2018 by Brian T. Lees
  • Booking Tips Club
  • Optical Character Recognition (OCR)
  • Magic and Props Care
  • The Extra Piece
  • Education Resources
  • Get that Extra $200
  • Quad City Magic Club Moline, IL

1st edition 2018, 10 pages.

2018 / 8 / 7
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Brian T. Lees
Optical Character Recognition by Brian T. Lees

I remember reading an article about a magic trick. Not sure which magazine or issue it was in. But I want to read it again. I have two choices:

  1. I can start the magazine shuffle. Issue by issue looking for the article.
  2. Open a file folder on my computer. Then open the category folder and find the article.
OCR, Optical Character Recognition can be used to read the article into the computer. Once scanned the article can be pasted into a word processor, spell checked and formatted as needed.

An article written two months ago, or one that was published a few years ago can be found within...

2018 / 7 / 9
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Brian T. Lees
Abraca-Poof July 2018 by Brian T. Lees
  • Flash Products
  • The Opening
  • Optical Character Recognition (OCR)
  • July "Give Something Back" Month
  • Featured Lecturers WCA Convention Albuquerque, NM March 3rd - 7th, 2019
  • Donated Performance Invoice
  • Insurance
  • Computer Crash Recovery

1st edition 2018, 10 pages.

2018 / 6 / 29
$0

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Brian T. Lees
The Opening by Brian T. Lees

Professional, high quality performances use strong openings. Entertainers use everything at their disposal to insure their opening is one of the most impressive features of their show. They hold nothing back. Music, flash pots, fog machines, lights and other effects have been used to enhance the opening impact.

This text will cover the functions and objectives of the opening. It will identify the primary goals and provide suggestions to help you reach them.

  • Opening Objectives
  • Opening Tools
  • Opening Announcements
  • Sample Openings
  • Plan Your Opening
  • A Word About the Close
  • Wrapping it...
2018 / 6 / 10
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Brian T. Lees
Abraca-Poof June 2018 by Brian T. Lees
  • Magic Coach
  • Flash Products
  • Taking the Stage Column
  • Take Me Out to the Ball Game
  • Magician's Numbers
  • Encore
  • Performance Journal
  • Stage Set Up
  • Cassette Tape
  • June is Support Month

1st edition 2018, 10 pages.

2018 / 5 / 25
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Brian T. Lees
Abraca-Poof May 2018 by Brian T. Lees
  • You Can't Fix Stupid
  • Buyer Beware
  • 2017 Abraca-Poof
  • Costume Sources
  • Booking Form
  • Local Magic Stores
  • Spring Summer Lecture Tour
  • A Walk Through The Vendors Room

1st edition 2018, 10 pages.

2018 / 4 / 19
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Brian T. Lees
Stage Fright by Brian T. Lees

Everyone gets nervous before they begin their performance. Those who say they don't are lying. The degree of stage fright is different, but everyone experiences it. There are tips of the trade that many professionals use to work through it. Some are physical and others mental. Combined they can help you control the pressures stage fright can have on you. This text shares a few of those tips. It provides a detailed description of the elements of stage fright, and ways you can calm yourself and focus on your magic.

  • Preface
  • Stage fright and its impact
  • Working the pressure meter
  • Confront the...
2018 / 3 / 24
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Brian T. Lees
Abraca-Poof April 2018 by Brian T. Lees
  • Answer the Phone / Text / Email
  • Everything Old/New Again
  • Failure To Read Drive C
  • Your Reputation Walks In First
  • To Good To Be True
  • Don't Lose That Idea
  • Reward Your Volunteers
  • Entertainment Factor

1st edition 2018, 10 pages.

2018 / 3 / 23
$0

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Brian T. Lees
Three Classic Magic Tricks for Clowns by Brian T. Lees

Clowns perform magic. The only difference is the size of the magic and the illusions themselves. I work both as a clown and a magician. I was asked to share some of the materials I use to teach new clowns. This ebook introduces three classic magic tricks, offers routines to get you started, and is illustrated to show the various manipulations. All items pack small, do not take up much space in your pocket and can be found at very reasonable prices.

  • What makes magic work
  • Introducing the classics
  • Thumb tip
  • Thumb tip routines
  • Hot rod
  • Hot rod routines
  • Sponge balls
  • Sponge ball routines ...
2018 / 3 / 10
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Brian T. Lees
Abraca-Poof March 2018 by Brian T. Lees
  • Your Best Asset
  • Free Shows
  • Your Show/Your Responsibility
  • Famous Failures
  • Magicians in Parade
  • I Don't Trick / I Entertain

1st edition 2018, 10 pages.

2018 / 3 / 1
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Brian T. Lees
Confusing Crayons: One Person Routine by Brian T. Lees

The Confusing Crayons is a well known classic. Two crayons and two cylinders are introduced. A volunteer gets one cylinder and selects a crayon. The magician takes the other cylinder and crayon. Instructing the volunteer to follow along the cylinders are turned over, back again and then over. The magicians crayon is right side up and the volunteers pointing down. This is a class that, up to this point, requires the use of a volunteer.

Confusing Crayons, 1 Person Routine is done without the need for a volunteer. Communication takes place with the magician's audience interaction. The audience...

2018 / 2 / 24
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Brian T. Lees
Abraca-Poof February 2018 by Brian T. Lees
  • What Makes Magic Work?
  • Do Not Take It With You
  • Lybrary.com Distribution
  • 20 Minute Set, Empty Handed
  • E-Factor Volume 2
  • Gather Sponsors
  • Support the Market
  • Performance Investment

1st edition 2018, 10 pages.

2018 / 1 / 19
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Brian T. Lees
Disaster to Laughter by Brian T. Lees

As magicians we are hired to entertain. The show must go on is a harsh truth that we all accept responsibility for. The fact is performances do not always take place without problems. If you have ever found yourself standing in the lights, with a failed trick you know what I am talking about. The audience knows the magic was a complete flop. There is no one else on stage with you. When that happens, we all promise we will never put ourselves in that situation again.

Your magic may be "performance ready" but is it also "audience ready"? This text talks about conditioning for the unexpected....

2018 / 1 / 1
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Brian T. Lees
Abraca-Poof January 2018 by Brian T. Lees
  • 2018 Goal Setting
  • E-Factor Volume 1
  • Conversational Negotiation
  • E-Factor Volume 2 Scheduled February Release
  • New Magic Shop Approach
  • Always on Stage/Marketing
  • Working Trunk

1st edition 2017, 10 pages.

2017 / 12 / 22
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Brian T. Lees
Conversational Negotiation by Brian T. Lees

Entertainment should not be a menu of prices set in stone. There are ways you can charge more for your performances. The power rests in the key elements of communication. Bringing the conversation to an ultimate "take it or leave it" conclusion may not be in the magician's best interest.

There are four elements that need to be covered through conversation. Quoting a price without knowing those elements is a problem that chips away at the magician's profits. Magicians who make more money deploy these elements. They are not hard. In fact, they are so simple to work with that no special training...

2017 / 12 / 4
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Brian T. Lees
Abraca-Poof December 2017 by Brian T. Lees
  • 2018 Planning
  • Coming Soon ...
  • Confusion Crayons Without A Volunteer
  • 2018 Conventions
  • Do As I Do - Not As I Say
  • Multiplying Balls with a Twist
  • Performance Failure

1st edition 2017, 10 pages.

2017 / 11 / 19
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Brian T. Lees
Audience Entertainment Factor by Brian T. Lees

Audiences rate magicians based on their entertainment experience. One can have the best of everything: magic, manipulation, etc. and still fail in front of an audience. This material is not new. It has been taught in the theater industry and at schools for a very long time. However, there are not that many materials written to bring these skills into the hands of a magician.

This ebook will identify key elements that the magician must follow, and be aware of as he/she performs. Suggested materials might seem unimportant or a waist of time. But those same elements could be the factors that...

2017 / 11 / 12
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Brian T. Lees
Abraca-Poof November 2017 by Brian T. Lees
  • Action Generates Contracts
  • Use That Smart Phone
  • You Charge How Much?
  • Worx SideKick
  • Cold Calls For Hire
  • Letter Opener
  • Make More Performance Money

1st edition 2017, 10 pages.

2017 / 10 / 22
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Brian T. Lees
Cold Calls For Hire by Brian T. Lees

When performance opportunities from brochures, flyers and other marketing activities slow down you need to pick up the phone. Cold calling has played a major role in almost every industry. These calls fill cancellations in schedules, book shows while traveling from city to city, and can help fill those calendars during the slow months. When you find yourself waiting for the phone to ring there is no reason you cannot make a few calls and book yourself. The materials in this text will get you started.

  • What makes cold calls work
  • Join the telephone soliciting team
  • Best times to call
  • Pre-call ...
2017 / 10 / 17
$10

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Brian T. Lees
Abraca-Poof October 2017 by Brian T. Lees
  • Connecting the Dots
  • Assistant: Cosmetic or Tool
  • Local Support/Coach
  • Do not Discount the Internet
  • Lights, Curtain, Music, Problem
  • Personal Library
  • And Your Name Is?
  • Sound Fails, Packed Audience, Can You Perform?
  • What's in Your Pocket?

1st edition 2017, 11 pages.

2017 / 9 / 24
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Brian T. Lees
Lights, Curtain, Music, Problem by Brian T. Lees

The house is packed. Standing room only! Your music starts and you walk out to begin the show and everything goes wrong. The music fails, you forgot to load some of the magic. Your favorite routine comes apart and you are standing in front of a large audience with no clue what do to next.

Speak with any entertainer and they will confirm that mistakes and problems are part of the performance. These situations are not reserved for any specific magician. Young or old, just beginning or seasoned veteran, we all experience problems at some time or another.

This ebook helps identify ways to...

2017 / 9 / 7
$10

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Brian T. Lees
Abraca-Poof September 2017 by Brian T. Lees
  • Front/Back Magic Wand
  • Calling all Old/Outdated Laptops
  • Conventions
  • Fundraiser Host Coach
  • One Step Ahead
  • Social Media
  • Do Not Break Faith
  • Cash, Check or Debit Card
  • Feedback

1st edition 2017, 10 pages.

2017 / 8 / 24
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Brian T. Lees
Advanced Marketing by Brian T. Lees

Marketing is the key to a magician's success. The amount of work he gets depends on how well he gets his name out. All of us use the common sources: newspaper, Facebook, direct mail, email and others. Many fail because they make their debut in these areas only to drop out and not keep them going.

Even with common sources covered there comes a time when magician's cast their eyes on higher income. At that point, the opinion is such that they must jump into expensive media. Newspapers, radio, television and others sound good. They should. It is a sales person presenting this information in...

2017 / 8 / 14
$10

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Brian T. Lees
Fundraiser Host Coach by Brian T. Lees

Fundraisers have always been popular. There will always be organizations that need to raise funds. And, there will always be needs out there that fundraisers will be launched for. The success of these events depends on community support, and ticket sales.

When organizations host fundraisers they always reach for the free, and least expensive ways to promote their event. Many of these organizations are very good at their activities and operations. But the reality is that they do not focus their daily operations on event promotions. As a result, they often need help.

This text is a coaching...

2017 / 7 / 29
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Displaying 57 to 81 (of 131 products)
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