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Brian T. Lees
Abraca-Poof December 2019 by Brian T. Lees
  • 2020 Goal Planning
  • Three Years of Abraca-Poof
  • Year End Activities
  • Where are those Instructions?
  • Special Delivery
  • Gold Mine Store Displays
  • Thank You Marketing
  • Special Readership Thank You

1st edition 2019, 10 pages.

2019 / 12 / 18
$0

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Brian T. Lees
Performance Opening by Brian T. Lees

The two most important elements of a performance are the opening and close. The opening sets the environment for the audience to be entertained. The close is the magician's last chance to leave a lasting impression on the audience. To be effective, the opening must meet specific goals. This text identifies them and provides ideas, samples and recommendations to help the magician attain them.

  • Show Structure
  • Primary Opening Goals
  • Types of Opening
  • Opener Planning
  • Sample Openings
  • Document
  • Wrapping It Up
1st edition 2019, PDF 18 pages.
2019 / 12 / 15
$10

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Brian T. Lees
Abraca-Poof November 2019 by Brian T. Lees
  • Thanks
  • Fortune in my Closet
  • Stage Makeup
  • Self-Contained
  • Professor's Nightmare Christian Version
  • Oh the Weather Outside is ...
  • What Makes Magic Work

1st edition 2019, 10 pages.

2019 / 11 / 7
$0

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Brian T. Lees
Coupon Marketing by Brian T. Lees

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

2019 / 11 / 6
$8

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Brian T. Lees
Promotional Pack Press Kit by Brian T. Lees

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

2019 / 9 / 30
$8

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Brian T. Lees
Abraca-Poof October 2019 by Brian T. Lees
  • Meet / Greet
  • Boo!
  • Coupon Marketing
  • Get a Website They Said
  • Hot Off the Press
  • Plus Sales
  • Lock it up / Keep track of it
  • Working with Other Magicians

1st edition 2019, 10 pages.

2019 / 9 / 27
$0

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Brian T. Lees
Cold Calls for Performance by Brian T. Lees

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

2019 / 9 / 7
$8

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Brian T. Lees
Abraca-Poof September 2019 by Brian T. Lees
  • Lecture Overstock
  • Referrals
  • Identify Discounts
  • Marketing 80/20 Average
  • Drama Coach Help
  • Marketing 5 X
  • Marketing Materials
  • Ball and Vase How I got Started
  • Deal or No Deal

1st edition 2019, 10 pages.

2019 / 9 / 1
$0

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Brian T. Lees
Marketing 5X by Brian T. Lees

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

2019 / 8 / 14
$20

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Brian T. Lees
Abraca-Poof August 2019 by Brian T. Lees
  • One Thing You Never Hear
  • Transporting Materials
  • Professional Show Development
  • Performance Investment
  • Oops, now what?
  • Website
  • What's in it for Me?
  • Assistant Cosmetic or Tool

1st edition 2019, 10 pages.

2019 / 7 / 29
$0

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Brian T. Lees
Professional Show Development by Brian T. Lees

You do not have to hire a director, choreographer and technical designer to produce your own professional show. This ebook covers the environment, building your outline of magic, using music, and developing your show. Learn how to fine tune your performance through rehearsal, problem area recognition and the flow from opening to your finale. A high-quality professional production is within your grasp using a lot of materials you may already own.

  1. Set the stage
    • Backdrop
    • Sound, P/A System
    • Music
    • Lights
    • Working tables, etc.
    • Transporting
    • Cases, boxes, bags trunks and carts.
  2. Show components ...
2019 / 7 / 21
$30

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Brian T. Lees
Abraca-Poof July 2019 by Brian T. Lees
  • Same Show Over and Over
  • Blog/Journal
  • Productive Rehearsal
  • Referrals Out of Shelf Life
  • That's Old
  • Projection
  • Never End Articles

1st edition 2019, 10 pages.

2019 / 6 / 20
$0

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Brian T. Lees
Abraca-Poof June 2019 by Brian T. Lees
  • Opening in June
  • Productive Rehearsal
  • Body Language / Gestures
  • Power of 10
  • Bad Mouth
  • Reach Out to your Referrals
  • Warm Ups
  • Hand Lotion

1st edition 2019, 10 pages.

2019 / 6 / 1
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Brian T. Lees
Abraca-Poof May 2019 by Brian T. Lees
  • Marketing Materials
  • Inventory Clearance
  • Book Ahead
  • Magicians Are Not Robots
  • Added Value
  • Google Play Cards Scam
  • What's in it for me?
  • Thank You Albuquerque
  • Make Mine a Double

1st edition 2019, 10 pages.

2019 / 4 / 27
$0

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Brian T. Lees
Added Value by Brian T. Lees

Simple things that get you hired.

You may have a fantastic show, be extremely talented and a high-quality entertainer and still have trouble getting booked. When being considered with a cluster of other proposals there are things you can do to position yourself above the rest. This text covers added services you can include that increases the perceived value of your proposal.

  • The hiring investment
  • Importance of added value
  • Value adds to consider
  • Research: match the add to a need
  • Presenting the value add
  • Follow up calls
  • Wrapping it up
1st edition 2019, 22 pages.
2019 / 4 / 13
$20

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Brian T. Lees
Abraca-Poof April 2019 by Brian T. Lees
  • No Warning 20 Minute Spot
  • MyBackStageMagic.com
  • Competition Results
  • Magician's Profile
  • Cost and Value
  • Sponsors for Shows
  • Best Lessons from Unknowns

1st edition 2019, 10 pages.

2019 / 3 / 28
$0

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Brian T. Lees
Abraca-Poof March 2019 by Brian T. Lees
  • Trick Sold / Secret Told
  • Sixpack Product Review
  • Performance Mistakes
  • Point Of Law
  • Cheap Magic
  • Competition
  • Change Things Up

1st edition 2019, 10 pages.

2019 / 2 / 28
$0

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Brian T. Lees
Abraca-Poof February 2019 by Brian T. Lees
  • Privacy Policy
  • Take It or Leave It Magic
  • The 80/20 Rules
  • Insurance
  • Affordable Conventions
  • Magic Trunk
  • Can You Work Without Your Tricks?
  • Sponge Care
  • Over Practice

1st edition 2019, 10 pages.

2019 / 1 / 24
$0

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Brian T. Lees
The Magic Trunk by Brian T. Lees

A method of transport and performance for pack small/play big with one trip to and from the car. Customize the interior of the trunk for your specific magic and use it while you perform.

1st edition 2019, 4 pages.

2019 / 1 / 14
$10

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Brian T. Lees
Abraca-Poof January 2019 by Brian T. Lees
  • Do You Stand Out?
  • Make It/Take It
  • He Wasn't Well Known
  • Let The Audience Help You
  • Book Bundle 1-101 DVD Collection
  • Everything Old New Again
  • Four Secrets to Get Booked
  • I Don't Mind Losing
  • Commando Show

1st edition 2019, 10 pages.

2018 / 12 / 30
$0

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Brian T. Lees
Abraca-Poof December 2018 by Brian T. Lees
  • Second Booking
  • Spare Parts
  • 20th Century Silks - Single Person
  • January Planning/Budget
  • Trade Show Work
  • Common Mistakes
  • 2019 Is Coming Are You Covered?

1st edition 2018, 10 pages.

2018 / 11 / 29
$0

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Brian T. Lees
Get the Second Booking by Brian T. Lees

Competition for performances today is more intense than it every was. Organizations are comparing information on large numbers of performers. Loyalty remains. But being the previous entertainer, only for the reason he/she worked it before, is not always the hiring factor. Individuals/agents are now looking beyond the cost. The non-documented elements are starting to carry a lot more weight in the hiring decision.

A dear friend once said that it is better to position yourself to be hired over and over, then to make one deposit and never perform again. That statement carries a lot of weight....

2018 / 10 / 29
$10

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Brian T. Lees
Abraca-Poof November 2018 by Brian T. Lees
  • Second Booking
  • Olive the Reindeer
  • Off-Season Maintenance
  • Sponge Magic
  • Business Plan
  • What is Back Stage Magic?
  • Magicians Miss Opportunities

1st edition 2018, 10 pages.

2018 / 10 / 26
$0

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Brian T. Lees
Abraca-Poof October 2018 by Brian T. Lees
  • Assembly and Ring Lecture Values
  • Do Your Homework
  • One Man's Junk ...
  • Inexpensive Learning
  • Heads Up Albuquerque
  • Last Minute Calls
  • Warm Ups

1st edition 2018, 10 pages.

2018 / 9 / 28
$0

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Brian T. Lees
Abraca-Poof September 2018 by Brian T. Lees
  • Make Conventions Affordable
  • Clean You Cannot See
  • Louis Armstrong Tribute
  • Book Covers/Graphics
  • Marketing Outside the Box
  • Customer's Investment
  • 2 Things You Never See
  • Cardboard Displays
  • Look Beyond the Magic

1st edition 2018, 10 pages.

2018 / 8 / 31
$0

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