Brian T. Lees products: page 3

Create your own flyers, brochures and promotional DVD. This text takes you through a word processor, to image programs onto publishing. From publishing it teaches you how to build a slide show and finally converts that show to a DVD.

Written referencing Microsoft Word, Paint, Publisher and Power Point you can produce your own materials using your computer and printer. For those bigger duplications, you can provide "print/copy ready" materials saving set up and production charges.

• Word Processing
• Paint Program
• Publication
• Images
• Brochures/Flyers
• Power Point
• DVD
• Documentation/Media...

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

Entertainment should not be a menu of prices set in stone. There are ways you can charge more for your performances. The power rests in the key elements of communication. Bringing the conversation to an ultimate "take it or leave it" conclusion may not be in the magician's best interest.

There are four elements that need to be covered through conversation. Quoting a price without knowing those elements is a problem that chips away at the magician's profits. Magicians who make more money deploy these elements. They are not hard. In fact, they are so simple to work with that no special training...

The Confusing Crayons is a well known classic. Two crayons and two cylinders are introduced. A volunteer gets one cylinder and selects a crayon. The magician takes the other cylinder and crayon. Instructing the volunteer to follow along the cylinders are turned over, back again and then over. The magicians crayon is right side up and the volunteers pointing down. This is a class that, up to this point, requires the use of a volunteer.

Confusing Crayons, 1 Person Routine is done without the need for a volunteer. Communication takes place with the magician's audience interaction. The audience...

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

When performance opportunities from brochures, flyers and other marketing activities slow down you need to pick up the phone. Cold calling has played a major role in almost every industry. These calls fill cancellations in schedules, book shows while traveling from city to city, and can help fill those calendars during the slow months. When you find yourself waiting for the phone to ring there is no reason you cannot make a few calls and book yourself. The materials in this text will get you started.

• What makes cold calls work
• Join the telephone soliciting team
• Best times to call
• Pre-call ...

As entertainers we must use every tool available to delivery our magic to the audience. Body language, often not considered, enhances the connection, compliments the communication and directly impacts the entertainment factor. This ebook identifies body language. It is an attempt to bring the skills associated with theater into the hands of the magician. We have to play to those in the back row and balcony. The best approach is to entertain using your full body.

• Body language
• Body elements
• Timing and body language
• Body language comparisons
• Wrapping it up

Audiences rate magicians based on their entertainment experience. One can have the best of everything: magic, manipulation, etc. and still fail in front of an audience. This material is not new. It has been taught in the theater industry and at schools for a very long time. However, there are not that many materials written to bring these skills into the hands of a magician.

This ebook will identify key elements that the magician must follow, and be aware of as he/she performs. Suggested materials might seem unimportant or a waist of time. But those same elements could be the factors that...

The difference between an average and great magician is the audience connection. Audience members text, talk with their neighbors and do other things because they are not tuned in, connected, with the performance. This ebook identifies the connection, points out the importance, and covers a few tools magicians can use to capture and strengthen that connection.

• The Audience Connection
• Capturing the Audience
• Different Connection Tools
• Working the Connection
• Wrapping it Up

1st edition 2021; PDF 17 pages.

Is she part of the show? Or is she eye candy for the audience? There is a difference between a cosmetic and functional assistant. This text identifies the difference and helps you get started searching for, and working with an assistant.

• Assistant Profile
• Business Considerations
• Assistant Functionality
• Team Profile
• Finding an Assistant
• Assistant/Magician Relationship
• Production with Assistant
• Wrapping it Up

1st edition 2021, PDF 25 pages.

Marketing is the key to a magician's success. The amount of work he gets depends on how well he gets his name out. All of us use the common sources: newspaper, Facebook, direct mail, email and others. Many fail because they make their debut in these areas only to drop out and not keep them going.

Even with common sources covered there comes a time when magician's cast their eyes on higher income. At that point, the opinion is such that they must jump into expensive media. Newspapers, radio, television and others sound good. They should. It is a sales person presenting this information in...

Simple things that get you hired.

You may have a fantastic show, be extremely talented and a high-quality entertainer and still have trouble getting booked. When being considered with a cluster of other proposals there are things you can do to position yourself above the rest. This text covers added services you can include that increases the perceived value of your proposal.

• The hiring investment
• Importance of added value
• Value adds to consider
• Research: match the add to a need
• Presenting the value add
• Follow up calls
• Wrapping it up

• Microphones
• Market to Market
• Pandemic Plus
• Blink of the Eye
• VCR Tapes
• Recycle Old Magic
• Magic goes Vaudeville
• Clean you Cannot See

1st edition 2020, 10 pages.

• Lecture Overstock
• Referrals
• Identify Discounts
• Marketing 80/20 Average
• Drama Coach Help
• Marketing 5 X
• Marketing Materials
• Ball and Vase How I got Started
• Deal or No Deal

1st edition 2019, 10 pages.

• Make Conventions Affordable
• Clean You Cannot See
• Louis Armstrong Tribute
• Book Covers/Graphics
• Marketing Outside the Box
• Customer's Investment
• 2 Things You Never See
• Cardboard Displays
• Look Beyond the Magic

1st edition 2018, 10 pages.

• Front/Back Magic Wand
• Calling all Old/Outdated Laptops
• Conventions
• Fundraiser Host Coach
• One Step Ahead
• Social Media
• Do Not Break Faith
• Cash, Check or Debit Card
• Feedback

1st edition 2017, 10 pages.

• Entertainment Factor
• Train Wreck Rehearsal
• Lectures Available
• 3 Magicians Walk Into a Bar
• Endorsements
• Looking for Sales Table/Display Materials?
• Yellow Bird
• Change Things Up

1st edition 2016, 10 pages.

• Warm-Ups
• Market to Market: Rose and a Business Card
• Magic Goes Vaudeville
• Wireless Microphone Sale
• Coaching, Mentoring and Training
• Creativity
• Working It
• Plant a Magic Seed

1st edition 2020, 10 pages.

• Meet / Greet
• Boo!
• Coupon Marketing
• Get a Website They Said
• Hot Off the Press
• Plus Sales
• Lock it up / Keep track of it
• Working with Other Magicians

1st edition 2019, 10 pages.

• Assembly and Ring Lecture Values
• Do Your Homework
• One Man's Junk ...
• Inexpensive Learning
• Heads Up Albuquerque
• Last Minute Calls
• Warm Ups

1st edition 2018, 10 pages.

• Connecting the Dots
• Assistant: Cosmetic or Tool
• Local Support/Coach
• Do not Discount the Internet
• Lights, Curtain, Music, Problem
• Personal Library
• And Your Name Is?
• Sound Fails, Packed Audience, Can You Perform?
• What's in Your Pocket?

1st edition 2017, 11 pages.

• Performance Contract/Agreement
• A Trip Through the Vendors Room
• Basic Instructions
• Bar Code
• Your Show / Your Responsibility
• Work the Sizzle
• Micro Cassette
• "On" in Public's Eyes
• Magic Without Your Stuff

1st edition 2016, 10 pages.

• What do you charge?
• Market to Market
• Exercise Creativity
• Thanksgiving
• Body Language
• Emergency 20 Minutes
• What Makes Magic Work
• Invoice Donated Shows/Services
• Entertainment Factor

1st edition 2020, 10 pages.