Brian T. Lees products: page 4

The paperwork associated with being a magician.

We may think the world is going paperless and in a few industries it is. But we still have a document close by to print as needed. Many times, receipts have been printed out to correct charges on statements. People do not hire maintenance work to be done without some form of contract. The magic industry is the same.

This text covers the basic documents used. These documents range from a simple query letter to proposals/quotes and contracts. Nestled within this ebook are the basics used to form the paper trail of our performances. Though...

I remember reading an article about a magic trick. Not sure which magazine or issue it was in. But I want to read it again. I have two choices:

1. I can start the magazine shuffle. Issue by issue looking for the article.
2. Open a file folder on my computer. Then open the category folder and find the article.

An article written two months ago, or one that was published a few years ago can be found within...

Audience is on the edge of their seats. Every trick is working fantastic. Getting more applause then ever before on your routines. Then BOOM!!! Music cuts out, microphone starts to feedback and the mechanism on the change bag broke while you were trying to use it. Now you are front stage holding a bag you cannot manipulate with no music or microphone ... Now what?

This ebook helps you identify potential problems. A different form of rehearsal is introduced to help you work through these situations. Good magicians smooth over problems, work through situations and still leave their audience...

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

• Overview
• Camera and microphone
• Lighting
• Camera angle
• Production, performance assistance
• Show
• Sponsors
• Recorded shows
• Pricing
• Wrapping it up
• Sources

1st edition 2020, PDF 28 pages.

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

• Newsletters
• Software
• Pictures
• Distribution
• Content
• Wrap...

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

Free and minimum cost marketing that help new magicians get started. This ebook helps you use those free sources to get your name out and start booking performances.

• The Marketing Component
• Research
• The Blend (80/20 Rule)
• The Message
• Promotion Kit
• Tracking
• Wrapping It Up

1st edition 2016, 19 pages.

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

Do not stall and draw out your magic waiting for the end of your music. Do not rush your magic cutting corners and hurrying to fit the music. This text introduces you to the basic functions of music editing. Using music as background, or choreographing a routine to music is possible through editing. Take your show up to the next level using music you edit, to fit your manipulations and performance.

• Types of music
• Create your own music
• Advantages of editing
• Music editing software
• Basic overview
• Cuts, copies, and other editing
• Wrapping it up

1st edition 2021, PDF

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

A primer on when, what, where and why a magician would keep a series of personal journals.

• Journals
• Magicians Journal
• Daily Planners
• Daily Journal
• Creative Journal
• Magic Files
• Dreams
• Inspiration
• Wrapping it Up

1st edition 2016, 25 pages.

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

Magicians are exposed to all kinds of magic. Illusions, card, coin, close-up, and other types of magic pass through our hands/eyes almost on a daily basis. There is no way a magician can remember them all. But with a good backup system, bringing them back into your performance can be easy as read/follow instructions.

• Preface
• What is backup and purpose?
• Where do I start?
• Time to input information
• Cross reference sheets
• Keep it up
• Wrapping it up

1st edition 2020, PDF 16 pages.

The house is packed. Standing room only! Your music starts and you walk out to begin the show and everything goes wrong. The music fails, you forgot to load some of the magic. Your favorite routine comes apart and you are standing in front of a large audience with no clue what do to next.

Speak with any entertainer and they will confirm that mistakes and problems are part of the performance. These situations are not reserved for any specific magician. Young or old, just beginning or seasoned veteran, we all experience problems at some time or another.

This ebook helps identify ways to...

Magic performances grown to the point you need an assistant? Is working with an assistant one of your dreams? Want to take your performance up to the next level? There are many things you need to prepare for BEFORE bringing on an assistant.

This text will help you consider ways the assistant will function in performance. It will help identify responsibilities you can assign to her both on and off stage. Beginning with the standard application forms that are available through the office supply store, it suggests additional information that should be included with the application.

Costuming...

Gospel magic can be done as a business. But there are steps in the planning process, research needed in the market place and calculations that have to be done first. There are times we can make the decision. Then there are others where the decision is made for us. This ebook will give you a strong foundation approach. It will identify how you determine expenses, project income and how to plan for your net profits. If you do your homework this book will identify if making an income is practical in your area.

Magicians perform Gospel magic for free, some charge to recover their expenses and...

Many dream of becoming a full-time magician. This dream can become reality if you are willing to plan, and put in the extra effort to make it happen. You need a business plan that can compare to the needs of your existing home budget. This is not a get rich overnight activity. It requires step by step sequences that help replace your current home budget needs with the net profits you can generate through your magic. This text will provide you with a solid foundation. It covers the plan, marketing and helps you make that full-time decision based on research.

• Full time magicians day
• The 80/20...

Competition for performances today is more intense than it every was. Organizations are comparing information on large numbers of performers. Loyalty remains. But being the previous entertainer, only for the reason he/she worked it before, is not always the hiring factor. Individuals/agents are now looking beyond the cost. The non-documented elements are starting to carry a lot more weight in the hiring decision.

A dear friend once said that it is better to position yourself to be hired over and over, then to make one deposit and never perform again. That statement carries a lot of weight....

Fundraisers have always been popular. There will always be organizations that need to raise funds. And, there will always be needs out there that fundraisers will be launched for. The success of these events depends on community support, and ticket sales.

When organizations host fundraisers they always reach for the free, and least expensive ways to promote their event. Many of these organizations are very good at their activities and operations. But the reality is that they do not focus their daily operations on event promotions. As a result, they often need help.

This text is a coaching...

A very strong market for magicians is fund raising through the school system. The chance of hosting a "no cost, no risk" fund raiser can be one of the highest demand performances a magician can do. This is a minimum administration, short term event that can bring in substantial amounts of money for both the school and the magician. A no cost, no risk magic show translates into a two or three-week event that ends in deposit.

This text is a primer to get you into the school shows market. Begin with the high schools and let the referrals lead you in other directions onto new customers.

Working on tips, fund raising and ticket sales are sources to generate free money. The term free identifies no contract/invoice. But it doesn't mean you do not have to work for it. This text gets you started with these approaches. It is nice to have the guaranteed income of a contract. However, in the proper situations, locations and with a professional touch the income with these activities is unlimited.

• Everything old still around
• Fear
• Apply yourself
• Working for tips
• Working on tickets
• Taking it to those in need
• Wrapping it up

1st edition 2016, 20 pages.

Two magicians do a show. At the end one audience leaves the show walking out like students changing classes at high school. The other comes out excited, talking about some of the "WOW" moments of the show. The difference between the two magicians is the entertainment factor.

You can have the best equipment, do the latest/greatest magic and still fail. The true unit of measure for magicians is the entertainment factor. That factor is controlled entirely by the audience. This text identifies elements that impact the entertainment factor.

• The Entertainment Factor
• Entertainment Factor Impacts ...

As magicians we are hired to entertain. The show must go on is a harsh truth that we all accept responsibility for. The fact is performances do not always take place without problems. If you have ever found yourself standing in the lights, with a failed trick you know what I am talking about. The audience knows the magic was a complete flop. There is no one else on stage with you. When that happens, we all promise we will never put ourselves in that situation again.

Your magic may be "performance ready" but is it also "audience ready"? This text talks about conditioning for the unexpected....

Everyone has creativity. When you select the color to paint a room, pick out an outfit to wear or the wrapping on a present you are exercising a form of creativity. One only has to recognize that, and learn to develop it. New magic is the result of someone coming up with an idea and developing it into a trick/routine. This ebook identifies creativity and the creative process. I have included a step by step narration of one of my signature tricks "the magical egg tray". The process begins with an initial idea and works through sequential steps to bring the routine to the finish. Creativity, like...