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Marketing, Selling & Business Matters

How do you market your magic performances? How do you attract more interest for your entertainment services? How do you sell more and make more money? How can you make a living doing magic? These are some of the questions answered in the ebooks in this category. You should also browse the Theory, Articles & Reviews category.

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Displaying 1 to 32 (of 152 products)
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Wolfgang Riebe
The Million Dollar Magic Act by Wolfgang Riebe

LIMITED RELEASE. ONLY 30 COURSES AVAILABLE!

For the first time ever. A verifiable, proven Comedy Cabaret Magic act that has been performed in over 150 countries, the world's top cruise liners, theatres, and global corporate events.

Why would anyone share a success formula? Wolfgang has had an incredible global career and believes that we all need to share the magic for future generations. This is his way of leaving a legacy for a group of select magicians who are serious about taking their careers to the next level.

  • Learn from a professional that walks his talk and has lived the dream. ...
2021 / 11 / 1
$1750

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PDF & MP4

Wolfgang Riebe
Magic as a Million Dollar Business by Wolfgang Riebe

Do you want to take your magic career to the next level?

From whom would you like to learn the real secrets of success in the magic business? Someone that has a little theoretical knowledge and lives in one-bedroom apartment and claims to know it all? Or someone that started with nothing and today has the global hands-on experience, lives in the dream mansion, drives the big cars, walks the talk and has actually done it all?

As a magician, you may not have heard of Wolfgang Riebe. Why? He never focused on the 'magic scene' - instead he focused on the 'layman out there' and building a mega...

2017 / 11 / 26
$399

to wish list

PDF & MP4

Paul Romhany
Ultimate Personal DVD by Paul Romhany

Romhany Studios bring you the ultimate marketing tool! Find out why so many top professionals are using this DVD to sell their own personalized magic teaching DVD and making their money back from this product and more.

This DVD is used by cruise ship magicians, birthday party magicians, stage magicians and even trade show magicians who want to sell or have a product to use as a special give-away.

Once you receive your original master copy you own the DVD and can produce as many as you want for as long as you want, you can sell them for as little or as much as you want.

Throw away the...

2007 / 10 / 4
$350

to wish list
Stan Kramien
Show Me The Money by Stan Kramien

The real secrets of the fund raising and promotion business. Every phase of the promotion business is fully covered in this huge tome. This ebook is without any question the epitome of fund raising courses. Please be advised. This book is for the serious student only!

  1. Warning
  2. The Twenty Five Real "Secrets" of the Telephone Promotion Business
  3. 1. In The Beginning
  4. 2. First Things First
  5. 3. Our Sample Business Plan For The Big Office
  6. 4. Booking A Sponsor
  7. 5. Contracts
  8. 6. The Sponsorship Agreement That Is Worth More Than The Price Of This Ebook
  9. 7. What To Do With The Sponsor After You Have...
2008 / 3 / 2
$80

to wish list

PDF_facsimile

Wolfgang Riebe
15 Animated Video Logos by Wolfgang Riebe

With social media, YouTube, and mobile magic videos becoming increasingly popular, opening animated video logos for magicians are a great way to add that 'professional' touch. Here are 15 different video logos supplied in both MP4 and MOV formats complete with a 'User Licence' to include these videos in any, and all of your video productions and use on all social media platforms.

As these are high-quality custom-made logos, they would easily sell for over $20 each and thus cost in the region of $300 and more, especially with an end-user licence included. This is a limited special offer on...

2021 / 2 / 19
$75

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MP4 (video)

Devin Knight
Magic Marketing Secrets for Magicians: all 8 volumes by Devin Knight

Devin Knight's Magic Marketing For Magicians series has been a big hit. There are 8 volumes in the series. Here is a chance to get them all at a 50% savings.

This series contains some of the best ways to use the Internet to get more gigs and most important, how to get your act on page one of Google searches. This information was written with the magician in mind, although it can be used to promote any business. You will also learn two proven ways to get big dollars for doing your magic show. Study the complete series and your shows and income will increase, if you follow the directions. ...

2014 / 7 / 9
$60

to wish list

PDF

Paul Romhany
Laugh Yourself Well by Paul Romhany

This is the 2nd book in a series of books Paul has in his package called 'Magician To Speaker'. (The first one was Key Note Speaking for Magicians). If you are considering becoming a key-note speaker or after dinner speaker then you will need this ebook. It is full of research, tips, advice and includes 150 ways you can add humor to the workplace or your life. It is full of examples that you can pass on to others during your key note address.

This ebook goes in to detail on how to bring humor to the workplace. For any magician who wants to get in to motivational speaking then this ebook is a must. It contains years of...

2008 / 2 / 23
$50

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PDF

Greg McMahan
Learn Magic Instant Author Kit by Greg McMahan

Many entertainers have discovered the goldmine in back-of-room sales. You can double or triple your fee by selling this book after your shows. Greg McMahan's Learn Magic Instant Author Kit is how it's done. It's 44 pages of magic tricks, gags, variety skills and more that you can print yourself. It's already written, illustrated and ready for you to add your name and contact info, even list yourself as the author. Selling this after your shows could result in hundreds of extra dollars per gig.

These are also great to print in small batches as handouts after shows or to supplement magic classes....

2014 / 4 / 1
$49

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B. W. McCarron
Fortune Telling With Cards Pitch Book Kit by B. W. McCarron

Others charge $100 or more for a similar reprint license, and don't include our book of tips and secrets. Through a special arrangement with Lybrary.com, we are able to bring you the camera-ready master and the separate how-to print book for just $49 US.

Be an author. Sell pitch books at your performances to earn extra revenue!

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table--money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become...

2017 / 2 / 13
$49

to wish list

PDF

B. W. McCarron
Finding Your Destiny with Numerology Pitch Book by B. W. McCarron

Sell this pitch book at your performances to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table — money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Finding Your Destiny with Numerology book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales table to buy this easy to read...

2017 / 9 / 3
$49

to wish list

PDF

B. W. McCarron
Magic Miracles You Can Do (Pitch Book Publishing Kit) by B. W. McCarron

Sell this pitch book at your performances to double your performance income!* Now with color cover.

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table - money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for making and selling printed copies of the Magic Miracles You Can Do book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales...

2017 / 11 / 25
$49

to wish list

PDF

B. W. McCarron
Your Personal Solar Zodiac Chart Pitch Book Kit by B. W. McCarron

Sell this pitch book and give private readings to clients after your show to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table - money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Your Personal Solar Zodiac Chart booklet. Charge as little or as much per copy as you want: it's up to you.

Your audiences will flock to the sales...

2018 / 5 / 19
$49

to wish list

PDF

Don Driver
The Jam Auction by Don Driver

There is no better demonstration of applied psychology than the Jam Auction, and Jack Nyberg is the recognized king of that money-making business. This is the ONLY video of Jack’s two-hour pitch from start to finish. Jack starts by building a tip and then, over time, has about 25 people standing in his tent for two hours waiting and wanting to give him money. Filmed on location with a hand-held camera this is unlike anything you’ve ever seen when it comes to crowd control, creating customers, and getting them to buy.

duration 2h 10min

2011 / 7 / 7
$45

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Stephen Ablett
Marketing Magic: a guide to getting the gigs by Stephen Ablett

This ebook examines all the markets, promotional material, advertising methods and business strategies in finding, getting and keeping work as a professional magician.

This updated 2020 ebook contains 761 A4 pages with 242 chapters reflecting on the current markets and new information since its was first published in 2015. It also includes new chapters on Comparison sites and Virtual shows.

There is an accompanying video recorded in 2015, lasting 2 hours, 25 minutes discussing some of the key chapters within the initial publication.

He reveals everything from how much performers are...

2015 / 8 / 1
$40

to wish list

PDF & MP4

Maxwell Murphy
Everything I Know About Marketing Magic by Maxwell Murphy

How do you make the most with your ideas? Go inside the magic industry, with a true insider.

Learn how to take an idea, form and shape it into a successful product in the magic marketplace. Includes resource lists and important contact information, as well as two wonderful guest contributions by Hank Schwaeble on contracts and corporations. (Particularly the article on contracts is some of the best and most useful information you will find short of consulting with a lawyer.)

Download the first chapter of the ebook here.

For 10 years, Maxwell Murphy led Penguin Magic, the largest magic...

2012 / 5 / 28
$39.95

to wish list

PDF

Marc Paul
Trade Show Secrets by Marc Paul

In this download video Marc tells you everything you need to know to be a successful performer in this very exciting marketplace. He reveals key information about...

  • The trade show environment
  • The mentality that you will need
  • What you are likely to earn
  • The four main roles you will have to offer
  • How to get the work
  • The different types of performing style
  • What to say and do in meetings
  • Scripting
  • Your fee and how to up-sell to increase that fee
  • Choice of material
  • Stopping traffic
  • How to build a pitch
  • Getting people to remember the company name
  • How to generate more leads for the...
2014 / 11 / 29
$39.50

to wish list

MP4 (video)

Stan Kramien
The Illusion Show Business by Stan Kramien

Stan Kramien has toured one of the countries largest and most successful Illusion Shows for many years. Magicapades, Magicazam, the Mad World of Magic, and now Shazam! After playing thousands of dates he has written a primer of success in the Illusion Show Business.

Stan's ebook takes you through his life story where he sets the stage for his life as an illusionist. For the first time anywhere Stan divulges patter for many of the illusions.

Kramien's patter for the levitation alone is worth more than the cost of the ebook.

He tells you how to start and routine a full evening show....

2007 / 7 / 15
$37.50

to wish list

PDF_facsimile

Robert Marsi
Get Gigs Right Now by Robert Marsi

Are you a financially broke performer? Are you complaining that your gigs have dried up due to the economy? Or you might be that brave entrepreneur who wants to start performing magic or mentalism as a full-time profession but have to take a detour around the waiting time it takes to make money and getting your name out there? You might be in a "do or die", gun-to-the-head situation where you have to start generating 'immediate' income to provide for yourself and your family, or else...

This step-by-step ebook course is the answer for those of you who want to jump-start their performing career....

2013 / 3 / 1
$37

to wish list

PDF

Paul Romhany
Keynote Speaking for Magicians by Paul Romhany

World class award-winning magician and key-note speaker Paul Romhany is releasing this ebook which is part of his best selling package Magician To Speaker; a guide to combining magic, humor and motivational speaking. This ebook will explain exactly how you can go from earning hundreds of dollars a show to thousands of dollars a performance by incorporating your magic and the power of humor.

With over three decades of performance experience, including fifteen years as a world renowned motivational speaker, Paul Romhany has circled the globe presenting the Humor Seminar outlined in this ebook...

2007 / 10 / 2
$36

to wish list

PDF

Devin Knight
Rank Your Act on Google's First Page in 24 Hours by Devin Knight

This is ebook #1 in Devin's "Marketing For Magicians Series".

If you need bookings now and you have not worked on your website SEO (search engine optimization) you will benefit from this ebook.

"How To Rank Your Act On Google" is simply outstanding! It's streamlined, impactful and actionable. Mr.Knight has made an often difficult and complex subject easy to understand and provided simple steps one can follow in order to optimize Google rankings. An essential read on the topic, and not to be missed! - D. Ulin, Los Angeles, California

Devin's most anticipated ebook in years is finally...

2013 / 4 / 2
$35

to wish list

PDF

Stan Kramien
Go Book Yourself by Stan Kramien

The title just about says it all. Get up off your --- and go book yourself. If you don't know how, worry not, this ebook tells all. Where to get the leads, how to follow through and consummate them. The three phases of booking are fully explained. Photographs and forms galore. Contracts, tradeshow and shopping mall info. It's all here.

This ebook also includes the complete Wonder Mouse pitch.

2003; 34 pages.

2008 / 3 / 2
$30

to wish list

PDF_facsimile

Kyle Peron
Blue and Gold: The Complete Guide to Working The Scout Market by Kyle Peron

This ebook is jammed full of the most relevant information you could ever ask for in regards to working not only Cub Scout Blue and Gold Dinners, but also how to work any scouting program and event. This is one of the only ebooks that is devoted solely to giving you the information you need to work a market that can generate income for you in the slow times of the year and year round.

If you are already performing for children, work a family-focused show or if you are even a strolling magician, then Blue and Gold Banquets are a perfect extension of what you are already doing. You can learn...

2009 / 5 / 25
$30

to wish list

PDF

Anthony Owen
Anthony Owen Talks to Jay Fortune by Anthony Owen

If you want to break into the TV market you have to listen to this. Anthony Owen is currently the most successful TV magic producer in the UK and has worked on the Derren Brown shows, Monkey Magic, Dirty Tricks, The Real Hustle, and many more. And even if you are not trying to become a TV magic star you will hear a lot of great advice for anybody who wants to make a living with magic.

"I thought CDs were out as a way of learning about magic, but this one by Anthony Owen proves I was wrong. You just have to hear him speak to get the full inspirational effect of his amazing story. This is someone...
2009 / 10 / 25
$27.50

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MP3

Ken Dyne
10 Step Marketing for Magicians by Ken Dyne

Would you like to know the real secrets of success, the underground tactics that will allow you make more money than 99% of the other guys out there and have the secret to do that with a lot less work?

In this manuscript Ken is very excited to share with you for the first time his personal secrets of how he transformed his hobby in to a pretty good living.

Ken has selected 10 stellar tactics from his personal marketing arsenal that will not only allow you to launch your assault on the public, create more customers and money than ever, but every approach can be implemented immediately and...

2008 / 7 / 20
$27

to wish list

PDF

Jesse Lewis
Publicity for Performers by Jesse Lewis

Let's get you some press!

Give me a few hours and I'll show you how to get publicity as a performer. If you have ever wanted to get on the news or in the media but were daunted by how to do it this course is for you.

Imagine being on the air performing or getting your picture in your local paper. It is all right here in publicity for performers.

My name is Jesse Lewis and I can teach you to get press in newspaper, TV and radio in just a few hours. Quite frankly, getting media attention is the cheapest and most effective way to market your business. But that is where most entertainers...

2016 / 1 / 11
$25

to wish list

PDF & MP4

Brian T. Lees
Conversational Negotiation by Brian T. Lees

Entertainment should not be a menu of prices set in stone. There are ways you can charge more for your performances. The power rests in the key elements of communication. Bringing the conversation to an ultimate "take it or leave it" conclusion may not be in the magician's best interest.

There are four elements that need to be covered through conversation. Quoting a price without knowing those elements is a problem that chips away at the magician's profits. Magicians who make more money deploy these elements. They are not hard. In fact, they are so simple to work with that no special training...

2017 / 12 / 4
$25

to wish list

PDF

Brian T. Lees
Marketing Outside the Box by Brian T. Lees

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

2018 / 8 / 18
$25

to wish list

PDF

Scott Xavier
Enigma: Marketing Secrets of Successful Promotional Material by Scott Xavier

Learn the secret to marketing success for the mystery entertainer.

Learn from full color examples how to design flyers, write emails, and even live demo videos. Learn what 500 of the top booking agents have said is the secret to top promo videos. This ebook will take you step by step through the design process.

These are secrets of psychologists and top booking agents. Learn triggers to get execs attention. You have 15 seconds in a demo video and even less in print to attract your customers.

Learn to sell more!

1st edition 2009; 51 pages.

2009 / 4 / 27
$24.95

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PDF

Leo Behnke
Corporate Presentations by Leo Behnke

If your intention is to earn a living from magic, then corporate events are your best chance to succeed. Simply stated, they pay more and can often lead to repeat bookings by the same firms. But do you know how to entertain during a press party, an awards dinner or a fashion show? And what about trade show booths?

Leo Behnke has decades of experience in the corporate entertainment world and shares it with you in this ebook. This is extremely valuable advice you are getting from a pro who has done it all - TV, Magic Castle, trade shows, ...

Leo structered the ebook into five chapters. The...

2006 / 12 / 30
$22

to wish list

PDF

Stan Kramien
Big Money in Horoscopes and Lucky Numbers by Stan Kramien

At a recent lecture at the Magic Castle where Stan sold all of his books and tapes, by far the best seller was this ebook. Everyone reads their horoscope in the paper or on the net. The interest in horoscopes, numerology and numbers has never been greater. In this ebook Stan tells you how to market this newfound skill the very first day you buy the ebook. Included are venues, the psych code and drawings of his fair booth set up. No other business in show biz offers so much return for so little investment.

1st edition 1987; 30 pages.

2008 / 2 / 10
$22

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PDF_facsimile

Brian T. Lees
Performance Negotiation by Brian T. Lees

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

  • Negotiation, element of business
  • The differences between "NO"
  • When to negotiate
  • Set up negotiation
  • Open negotiations
  • Accept/decline negotiation
  • Wrapping it up

1st edition 2021, PDF 19 Seiten.

2021 / 5 / 31
$20

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PDF

Brian T. Lees
Sponsored Shows by Brian T. Lees

Businesses have to promote themselves, even through the pandemic. Media today is extremely expensive and sponsorship is a very attractive alternative for them. The impact and long-range potentials are a win/win situation for both the business and the magician. This ebook gets you started with sponsors and identifies the "hot spots" you need to mention as you speak with them.

  • Business Basics
  • Basic Marketing
  • Sponsors
  • Sources to Consider
  • Approaches
  • Calendar and Files
  • Wrapping it Up

1st edition 2021, PDF 20 pages.

2021 / 6 / 26
$20

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PDF

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