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Marketing, Selling & Business Matters: page 4

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Jim Mahoney
Playing Shopping Centres by Jim Mahoney

From the introduction by Billy McComb:

There are TWO THINGS you've got to appreciate about this treatise.

First of all it shines through every line that it's written by a man who knows what he is talking about and has actually WORKED Shopping Malls.

The second thing is something which Mike Caldwell said to me just a few weeks ago. We were wandering around London in the McCombomobile. He pointed out the shops in a district we were going through and said, "In a few years time you won't see many shops like that around." I said, "Why?". He said, "Because it will get like the States. Everyone will...

$8
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Brian T. Lees
Performing as a Business by Brian T. Lees

A primer for entertainers wanting to go "full time" performing as a career.

  • Business Plan
  • Services / Products
  • Performance Costs
  • Administrative Costs
  • License / Insurance
  • Marketing Expenses
  • Business Documents
  • Growth Projections
  • Profit / Loss Statement
  • Wrapping it Up

1st edition 2016, 25 pages.

$10
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Brian T. Lees
Performance Negotiation by Brian T. Lees

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

  • Negotiation, element of business
  • The differences between "NO"
  • When to negotiate
  • Set up negotiation
  • Open negotiations
  • Accept/decline negotiation
  • Wrapping it up

1st edition 2021, PDF 19 Seiten.

$20
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Brian T. Lees
Performance Investment by Brian T. Lees

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

  • Preface
  • The Buyers Side
  • Disqualified Proposals
  • Value by Definition
  • Value Adds
  • Structure the...
$10
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Dave Arch
Paper Paradox by Dave Arch

Have you ever seen the paper puzzle where you try and find a hidden message or picture without tearing or ripping the folded paper? If not, you can see it here:

You'll be taken step-by-step in this instructional video as you learn to make The Paper Paradox (without any complicated origami folds) for your own fun (and/or marketing). You'll also receive an MSWord template for customizing to your own message (download from the digital shelf). Prospects sure keep this puzzle longer and show it to more people than any business card.

1st edition 2018, length 6 min 30 s.

★★★★★ $4
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MP4 (video)

Devin Knight & Sid Lorraine
Paper Folding Giveaways For Magicians by Devin Knight & Sid Lorraine

Sid Lorraine was a master at creating these giveaways. These all involve a picture or words that change to a different picture or words as you fold the paper. Each paper fold has an amusing and novel story. At the end, you leave the paper with the spectator with a plug for your magic show. Your name, website and phone number is rubberstamped on the back. These were originally released through the Abbott Magic Company back in the 50s. Devin Knight has received permission to release these again to the magic world and introduce a new generation of magicians to the genius of Sid Lorraine.

Inside...

★★★★ $9.95
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Brian T. Lees
Online Magic Shows by Brian T. Lees

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

  • Overview
  • Camera and microphone
  • Lighting
  • Camera angle
  • Production, performance assistance
  • Show
  • Sponsors
  • Recorded shows
  • Pricing
  • Wrapping it up
  • Sources

1st edition 2020, PDF 28 pages.

$20
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Devin Knight
One Simple Step to Higher Web Rankings by Devin Knight

This is e-book #6 in Devin Knight's "Magic Marketing For Magicians Series."

This ebook contains a new, never before revealed technique that will catapult your website to the first page of Google searches in one simple step. This is Devin's most closely guarded web secret and he has used it in the past to get clients on the first page of Google when everything else failed. You will not find this method in mainstream SEO books, because this is a technique Devin Knight created called "Piggybacking" and it will get you on the first page of Google searches for performers in your area. In most...

★★★★ $15
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Magic Gareth
On Stage, Online by Magic Gareth

A handbook on the virtual magic show for family entertainers.

I was working as a successful kids entertainer when Covid-19 hit. Like everyone else I saw all of my live work vanish and my income dwindle. I took my kids show online, and it has been pretty successful. I have now performed over 200 online shows and learned lots along the way. So, I wrote an ebook and now I am talking about it.

Now is the time to get online for the future of family entertainment!

  • INTRODUCTION
  • PART 1: THE AUDITION
  • PART 2: REHEARSALS
    • The Initial Setup
    • The Backdrop
    • Webcam
    • Lighting
    • The Internet ...
★★★★★ $19
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Devin Knight
Novel Publicity Ideas For Magicians by Devin Knight

Publicity is the lifeblood of any magician. No matter how skilled you are or how great your act is, unless people know about you, then there are no bookings. The theater remains empty. Publicity equals bookings and attendance for your public shows. It doesn't get any simpler than that.

Devin Knight (aka Jason Michaels) is a master of publicity. Thousands of stories about him have appeared in the media. The Associated Press even picked up some of his stories and spread them to thousands of newspapers worldwide.

Most magicians are aware of doing blindfolded drives and headline predictions,...

★★★★★ $6
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Brian T. Lees
Newsletters for Customers by Brian T. Lees

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

  • Newsletters
  • Software
  • Pictures
  • Distribution
  • Content
  • Wrap...
$10
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Devin Knight
New Ways to Make Money from Magic by Devin Knight

Do you want to get more booking? This ebook can help. Do you want to increase your birthday party shows? This PDF can show you the most effective ways available to get more birthday party shows without having to rely on building a website. Techniques you probably do not know about. This book will not only show you how to get more birthday party shows, but how to get more money from them. Using some of these techniques will increase your children's holiday shows.

This ebook also reveals how to use a free source of advertising for maximum effectiveness. You will learn about a new source for...

★★★★★ $15
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Michael Ammar
Negotiating Higher Performance Fees by Michael Ammar

Now you can have this bestselling audio program as an instant MP3 download.

On this program, Michael gives great advice on how to negotiate like a pro and get more money for your shows. Michael has received many notes from professionals and beginners alike, who claim they made more on their shows after just one listening.

Start making more today.

$8.95
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MP3

Devin Knight
Natural Facelift for Entertainers by Devin Knight

This is not an ebook of magic tricks, but rather a book of tricks of the trade that will make you look younger and more professional on stage. The same techniques used by Hollywood stars. It is not my normal book on magic, but still, is one of the most important PDFs I have written.

Youth sells. I will say it again, youth sells. As performers get older, they often find that their bookings diminish and that they lose gigs to younger performers. These younger performers may not be more talented, but they are younger and often preferred just because they are younger or younger looking. I know...

$9.95
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Ken de Courcy
My Card Sir by Ken de Courcy

From the fertile mind of Ken De Courcy, Edwin Hooper and Ian Adair, here is a manuscript loaded with wonderful ideas to magically introduce and produce your business card...

From the introduction:

This little book fills a long-felt want. It is the only publication, we believe, which deals with the subject of the novel presentation of your card to agents, bookers, etc.

May many bookings follow the presentation of "your card".

Imagine you're in a club, pub or other hostelry where people meet to drink, eat and be merry. You're ready to perform and need an audience. If you have a couple of friends...

★★★★★ $6
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Ulysses Frederick Grant
Money Making Secrets for Magicians by Ulysses Frederick Grant

Revised and expanded collection of valuable information for magicians and other variety acts, revealing how to get more money from your existing act.

The person who's fortunate enough to actually enjoy the work they do is indeed a lucky individual. And that's what you can do, too, with this updated guide that teaches you:

  • How to play summer and winter resort hotels. What to do, how much others average, etc.
  • How to play on cruises to Bermuda, etc., with all expenses and a profit. Makes an idea paid vacation.
  • How a doctor turned free show requests into paying propositions. This info...
★★★★★ $8
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Regardt Laubscher
Money Magnet Tips for Kids Parties by Regardt Laubscher

The evergreen market of children's parties will make you feel like a 'magician farmer.' You can harvest 12months of the year. In this ebook of practical money-making tips, I will share my closest guarded secrets I have never told anyone before. I have been making use of these secrets for almost 2 decades and they have truly been my 'Money Magnet' throughout the years. I will cover topics such as

  • Performance packages, Marketing, Invoicing, Designing, Financial planning, and many more.
  • This ebook is really a personal treasure of mine.
  • If you are serious about making money in the Children's...
★★★★★ $9.79
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Will Alma
Money from Magic by Will Alma
  • How to secure Engagements.
  • What's what about your printing.
  • How to get a mailing list.
  • What fee to ask.
  • What to do after an entertainment.
  • Hints on arranging your programme
  • Etc.

9 pages

$4
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Devin Knight
Mindreading for the Masses by Devin Knight

This PDF reveals some of Jason Michaels top media psychic stunts. This is updated information and most of this has not appeared in print before.

THE SEALED FOIL TEST: Here is a real reputation maker and it was one of Jason's favorite effects. 100% hands off and sight unseen. This can be done on a local radio talk show or used during your next magic show. Call the host of the radio show at home or the VIP who booked your magic show. Have your over the phone participant select a card from his own shuffled deck. He does not write down the name of the card and makes sure he does it out of sight...

★★★★★ $15
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Gerard Zitta
Mind Your Own Business ... Cards by Gerard Zitta

Before re-designing your business cards, check this out. It will save you hours and money for trials and errors, in looking for a practical and simple way to make business cards useful for your mentalism effects. Clever business cards can become a very powerful secret weapon you will always carry with you. They can also replace expensive props or effects, and allow you to create your own and personalized routines. Not to mention that your business cards are a wonderful marketing tool, as well.

The "system" described in this e-book, will allow you to improvise many mental effects, that use...

★★★★★ $12
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Don Boles
Midway Magic by Don Boles

The definitive "How-To" ebook for anyone considering a career as a magician, mentalist, or specialty act in the outdoor field of fairs, sideshows, circuses and carnivals.

Many, many accolades from the top names in show business, all state that Midway Magic is a gold mine of information for anyone interested in the exciting world of outdoor fairs, festivals, carnivals and side shows.

With more and more circus-style revues now touring, there is a real shortage of magical entertainers. Get in on the ground floor of this fascinating field -- this ebook tells you how. Practical advice on getting...

$10
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B. Thomas
Mentalist's Guide: Nightclubs by B. Thomas

Mentalist's Guide: Nightclubs is available for the first time in almost a decade. It is book two in B. Thomas' series, Cold Reading for Profit. Originally mentalist and radio psychic B. Thomas only sold this at his lectures and had a limited run among inner circles of professional mentalists. This series has been among the top 10 Must Have books on Cold Reading among pros.

B. Thomas shows you how to market yourself successfully in nightclubs, using tools and techniques he used to build a successful career behind the microphone as a radio psychic. Thomas was heard on radio station all over...

$19.50
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Mark Leveridge
Marketing Yourself by Mark Leveridge

The Professional Worker Series is a selection of targeted and focused ebooks which offer professional, sound advice on a number of key performance areas. The ebooks are written in an easy to understand style which cuts out all the waffle and padding, and instead gets right to the core of each subject.

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don't know your SEO from your ROI, or if you're not sure whether online or offline marketing is best, this ebook will provide you with many of...

$14
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Brian T. Lees
Marketing Outside the Box by Brian T. Lees

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

$25
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