Marketing, Selling & Business Matters in Magic & Conjuring: page 1

There are things that need to be researched and many considerations to think about when setting your prices. This ebook is a basic guide to how to determine what you should be charging in your area.

• Do Your Homework
• Activities / Services
• Market Values
• Price Structure
• Comparisons
• Wrapping It Up

1st edition 2016, 10 pages.

A primer for entertainers wanting to go "full time" performing as a career.

• Business Plan
• Services / Products
• Performance Costs
• Administrative Costs
• License / Insurance
• Marketing Expenses
• Business Documents
• Growth Projections
• Profit / Loss Statement
• Wrapping it Up

1st edition 2016, 25 pages.

Free and minimum cost marketing that help new magicians get started. This ebook helps you use those free sources to get your name out and start booking performances.

• The Marketing Component
• Research
• The Blend (80/20 Rule)
• The Message
• Promotion Kit
• Tracking
• Wrapping It Up

1st edition 2016, 19 pages.

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

• Preface
• The Buyers Side
• Disqualified Proposals
• Value by Definition
• Value Adds
• Structure the...

Working on tips, fund raising and ticket sales are sources to generate free money. The term free identifies no contract/invoice. But it doesn't mean you do not have to work for it. This text gets you started with these approaches. It is nice to have the guaranteed income of a contract. However, in the proper situations, locations and with a professional touch the income with these activities is unlimited.

• Everything old still around
• Fear
• Apply yourself
• Working for tips
• Working on tickets
• Taking it to those in need
• Wrapping it up

1st edition 2016, 20 pages.

The climax of a magic trick can only last a few minutes. But the build up can take a lot more time. The "sizzle" created by the magician adds drama, mystery and builds the element of surprise. This ebook covers sizzle. What it is, when it is needed, when to use it, and how to work with it.

• What is sizzle?
• When to use sizzle
• Creating sizzle
• Automate yourself
• Timing
• Wrapping it up

1st edition 2016, 15 pages.

Gospel magic can be done as a business. But there are steps in the planning process, research needed in the market place and calculations that have to be done first. There are times we can make the decision. Then there are others where the decision is made for us. This ebook will give you a strong foundation approach. It will identify how you determine expenses, project income and how to plan for your net profits. If you do your homework this book will identify if making an income is practical in your area.

Magicians perform Gospel magic for free, some charge to recover their expenses and...

Create your own flyers, brochures and promotional DVD. This text takes you through a word processor, to image programs onto publishing. From publishing it teaches you how to build a slide show and finally converts that show to a DVD.

Written referencing Microsoft Word, Paint, Publisher and Power Point you can produce your own materials using your computer and printer. For those bigger duplications, you can provide "print/copy ready" materials saving set up and production charges.

• Word Processing
• Paint Program
• Publication
• Images
• Brochures/Flyers
• Power Point
• DVD
• Documentation/Media...

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

• Newsletters
• Software
• Pictures
• Distribution
• Content
• Wrap...

Many dream of becoming a full-time magician. This dream can become reality if you are willing to plan, and put in the extra effort to make it happen. You need a business plan that can compare to the needs of your existing home budget. This is not a get rich overnight activity. It requires step by step sequences that help replace your current home budget needs with the net profits you can generate through your magic. This text will provide you with a solid foundation. It covers the plan, marketing and helps you make that full-time decision based on research.

• Full time magicians day
• The 80/20...

A very strong market for magicians is fund raising through the school system. The chance of hosting a "no cost, no risk" fund raiser can be one of the highest demand performances a magician can do. This is a minimum administration, short term event that can bring in substantial amounts of money for both the school and the magician. A no cost, no risk magic show translates into a two or three-week event that ends in deposit.

This text is a primer to get you into the school shows market. Begin with the high schools and let the referrals lead you in other directions onto new customers.

Trade and themed shows take place all year long. If you have been to these types of shows you know people usually just stroll the aisle and only walk in when they want to pick up something free (candy), have an interest in the service/product or have questions. Vendors are turning to entertainment to help bring people into their display area.

The magician's job is to catch people's attention and draw them in. As you work with people, staff members will join the conversation. At one point, you pass them to the staff member. Then you move on and work at bringing more people into the vendor's...

Professionals lead with their credentials, achievements and endorsements. All stand on their skills and talent. But when the decision balances between several magicians the one who gets hired is the one with the strongest credentials. These endorsements validate the magician's performance, and reinforce the strength of their skills profile.

No one wakes up in the morning with a strong file of endorsements. They must be earned, one at a time. And, they will not fall on your doorstep by themselves. This text helps you get started with your credentials file. It will give you a solid foundation...

While this has been written in the 60s, the basics of how to promote, advertise, and build your performing business hasn't changed that much. Of course, you will do the things recommended with modern tools, but the principles and ideas to achieve success haven't changed.

As an advertising man, Mr. Tallman has a lot of ideas on how to promote and get the most out of advertising. He is a very busy magician and this is entirely due to the methods in his book. Let him prove to you how he gets an average of 85 shows a year, and how you can do it, too.

• Foreword
• Preface
• GIVE THE LADY WHAT SHE...

While listening to the 10 Commandments you'll be learning business and selling principles that will change the way you view show business. You'll learn an edge for success. Within The 10 Commandments of Selling Your Program, you'll learn the ten principles that Barry has developed over two decades of selling. You'll also learn the importance of determining your business image. In addition you'll discover what schools really want and how you can fill their needs. Selling is an art and this recording makes you an artist.

1st edition 2001

If your goal is to earn a living as a Children’s magician this recording is for you! It is true that anyone can "do" a trick, but not everyone can "perform" magic. Still fewer can earn their living from performing. This CD gives you the edge to make show business your business. Whether you’ve been performing for years or just beginning, a variety of subjects are covered that will inspire you toward more business and better networking.

• Attitude of Gratitude
• Be Yourself
• Create Heroes
• Dress sharp
• Encourage Others
• First, think of the customer
• Giveaways
• Higher performance fees
• I is...

Others charge $100 or more for a similar reprint license, and don't include our book of tips and secrets. Through a special arrangement with Lybrary.com, we are able to bring you the camera-ready master and the separate how-to print book for just $49 US.

Be an author. Sell pitch books at your performances to earn extra revenue!

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table--money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become...

Sell this pitch book at your performances to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table — money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Finding Your Destiny with Numerology book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales table to buy this easy to read...

Sell this pitch book at your performances to double your performance income!* Now with color cover.

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table - money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for making and selling printed copies of the Magic Miracles You Can Do book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales...

Sell this pitch book and give private readings to clients after your show to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table - money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Your Personal Solar Zodiac Chart booklet. Charge as little or as much per copy as you want: it's up to you.

Your audiences will flock to the sales...

Mentalist's Guide: Nightclubs is available for the first time in almost a decade. It is book two in B. Thomas' series, Cold Reading for Profit. Originally mentalist and radio psychic B. Thomas only sold this at his lectures and had a limited run among inner circles of professional mentalists. This series has been among the top 10 Must Have books on Cold Reading among pros.

B. Thomas shows you how to market yourself successfully in nightclubs, using tools and techniques he used to build a successful career behind the microphone as a radio psychic. Thomas was heard on radio station all over...

If you want to break into the TV market you have to listen to this. Anthony Owen is currently the most successful TV magic producer in the UK and has worked on the Derren Brown shows, Monkey Magic, Dirty Tricks, The Real Hustle, and many more. And even if you are not trying to become a TV magic star you will hear a lot of great advice for anybody who wants to make a living with magic.

"I thought CDs were out as a way of learning about magic, but this one by Anthony Owen proves I was wrong. You just have to hear him speak to get the full inspirational effect of his amazing story. This is...

This informative handbook provides expert, proven advice for booking and presenting a financially successful one-person traveling theater or school assembly magic show.

Not only that, but the author goes on to provide his exact patter for 25 standard effects as used in his program. This is an act that you, too, can present yourself. The emphasis is on performing for youngsters, and the author reveals why this age group is a financial gold mine for the alert performer.

Here's a quick look at what's included:

• A brief resumé of the author's career and experience in the booking and performance...

Download a free sampler PDF for this ebook.

"The content is so easy to read and filled with valuable information on how to produce a successful product. Even after many years of releasing, I still feel I've learned a lot reading this book." - Titanas (Greece)

"What a great book. I have never seen this information given anywhere else. I started selling magic in 1991 and I wish I had had access to this information back then - it would have made my life so much easier!" - Peter Duffie (Scotland)

"This is something I needed 16 years ago!" - Wayne Rogers Chicane Enterprises (New Zealand)

From the Foreword...