Marketing, Selling & Business Matters in Magic & Conjuring: page 4

This ebook contains reproducible masters to use in marketing your magic or mentalism shows. The magic component of each piece ensures that the receiver keeps it and even shows others. You'll find simple origami templates with dotted fold lines (including the Hopping Frog introduced to the magic community by Michael Close); magic board games (some of which are designed so you can determine who wins and what they win); and seldom-seen optical illusions. Originally published as a book of magic tricks for making a trainer's handout more memorable, this collection now waits for you to add your contact information...

Catapult your entry into the world of professional speaking! "Magically Speaking" has been compiled by long time professional speaker and magician Timothy Hyde.

An overview of the entire speaking industry with special focus on how magicians can make the transition into this lucrative field. Guest articles from speaker bureau owners, speaker coaches, marketing gurus and other magicians already working in this field. Some of the questions answered in this MasterClass:

What should a speaker have in their promotional press kit? Do you know the questions a speaker bureau will ask you if...

There comes a time when all magicians consider a website. With everything involved: web host, domain, design, design tools, purpose of the site, and content one has a lot to think about. No one gets it right the first time. We all end up going back and making adjustments, changes and adding information to our site. But the closer you can get with your initial design and launch the better your results will be. This text will get you pointed in the right direction. It includes purpose, functionality, design strategy and tips on finding a good web host. Everything has to blend. The website design,...

Mail Mentalism is a card trick that can be done via mail, email, phone, radio, across rooms or other communication channels. It is an automatic effect where you only provide instructions but do not require any feedback or response. The spectator will need a deck of cards. The instructions are customized for each occasion.

This is a great trick to amaze somebody long distance, be it to solicit a possible engagement, introduce yourself to a journalist, or even fooling a magic friend.

1st edition 1949, 8 pages; PDF 9 pages.

While this has been written in the 60s, the basics of how to promote, advertise, and build your performing business hasn't changed that much. Of course, you will do the things recommended with modern tools, but the principles and ideas to achieve success haven't changed.

As an advertising man, Mr. Tallman has a lot of ideas on how to promote and get the most out of advertising. He is a very busy magician and this is entirely due to the methods in his book. Let him prove to you how he gets an average of 85 shows a year, and how you can do it, too.

• Foreword
• Preface
• GIVE THE LADY WHAT SHE...

Excerpt from the Introduction:

Learn the inner secrets of how to make a living as a mentalist or psychic entertainer. The commercial side of this highly lucrative business is revealed in its entirety: contracts, bookings, advertising and exploitation in theaters, clubs, hotels, casinos, fairs, and in private practice.

The entire range of opportunities for psychic entertainers is discussed at length, and with one thought in mind: to make money! Whether you are new in the business or a seasoned pro, this ebook will mean extra dollars to you.

If you're on the sidelines now, watching others make real money in this profession,...

This revised and updated handbook is Nelson's answer to your insistent demand for vital information on publicity and exploitation.

The Manual tells you a score of ways how to get free front page publicity - effective newspaper and magazine tie-ups - question and answer columns - merchant tie-ins - radio and TV guest appearances - publicity and exploitation stunts that mean more and better bookings at higher fees.

Learn how to properly sell your act to the Public - The Bookers - The Theatres Clubs and All Buyers of Entertainment. After all, without proper advertising, publicity, exploitation...

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

Free and minimum cost marketing that help new magicians get started. This ebook helps you use those free sources to get your name out and start booking performances.

• The Marketing Component
• Research
• The Blend (80/20 Rule)
• The Message
• Promotion Kit
• Tracking
• Wrapping It Up

1st edition 2016, 19 pages.

This ebook examines all the markets, promotional material, advertising methods and business strategies in finding, getting and keeping work as a professional magician.

This updated 2020 ebook contains 761 A4 pages with 242 chapters reflecting on the current markets and new information since its was first published in 2015. It also includes new chapters on Comparison sites and Virtual shows.

There is an accompanying video recorded in 2015, lasting 2 hours, 25 minutes discussing some of the key chapters within the initial publication.

He reveals everything from how much performers are...

Marketing does not have to be expensive. Newspaper, radio, and television are good sources, but they can cost a lot of money. There are other activities magicians can do to advertise their services. Many are free, and others have minimum expense. Some magicians only use these sources. This type of marketing works well for them.

To tap into these sources the magician must start to think outside the box. One must reach beyond those expensive venues and get their name out to potential customers through different media and activity. The magician must get creative, carving out exposure to their...

The Professional Worker Series is a selection of targeted and focused ebooks which offer professional, sound advice on a number of key performance areas. The ebooks are written in an easy to understand style which cuts out all the waffle and padding, and instead gets right to the core of each subject.

Volume 4 in this series concentrates on the many different ways now available to magicians to promote themselves in order to get paid bookings. If you don't know your SEO from your ROI, or if you're not sure whether online or offline marketing is best, this ebook will provide you with many of...

Mentalist's Guide: Nightclubs is available for the first time in almost a decade. It is book two in B. Thomas' series, Cold Reading for Profit. Originally mentalist and radio psychic B. Thomas only sold this at his lectures and had a limited run among inner circles of professional mentalists. This series has been among the top 10 Must Have books on Cold Reading among pros.

B. Thomas shows you how to market yourself successfully in nightclubs, using tools and techniques he used to build a successful career behind the microphone as a radio psychic. Thomas was heard on radio station all over...

The definitive "How-To" ebook for anyone considering a career as a magician, mentalist, or specialty act in the outdoor field of fairs, sideshows, circuses and carnivals.

Many, many accolades from the top names in show business, all state that Midway Magic is a gold mine of information for anyone interested in the exciting world of outdoor fairs, festivals, carnivals and side shows.

With more and more circus-style revues now touring, there is a real shortage of magical entertainers. Get in on the ground floor of this fascinating field -- this ebook tells you how. Practical advice on getting...

Before re-designing your business cards, check this out. It will save you hours and money for trials and errors, in looking for a practical and simple way to make business cards useful for your mentalism effects. Clever business cards can become a very powerful secret weapon you will always carry with you. They can also replace expensive props or effects, and allow you to create your own and personalized routines. Not to mention that your business cards are a wonderful marketing tool, as well.

The "system" described in this e-book, will allow you to improvise many mental effects, that use...

This PDF reveals some of Jason Michaels top media psychic stunts. This is updated information and most of this has not appeared in print before.

THE SEALED FOIL TEST: Here is a real reputation maker and it was one of Jason's favorite effects. 100% hands off and sight unseen. This can be done on a local radio talk show or used during your next magic show. Call the host of the radio show at home or the VIP who booked your magic show. Have your over the phone participant select a card from his own shuffled deck. He does not write down the name of the card and makes sure he does it out of sight...

• How to secure Engagements.
• What's what about your printing.
• How to get a mailing list.
• What fee to ask.
• What to do after an entertainment.
• Hints on arranging your programme
• Etc.

9 pages

The evergreen market of children's parties will make you feel like a 'magician farmer.' You can harvest 12months of the year. In this ebook of practical money-making tips, I will share my closest guarded secrets I have never told anyone before. I have been making use of these secrets for almost 2 decades and they have truly been my 'Money Magnet' throughout the years. I will cover topics such as

• Performance packages, Marketing, Invoicing, Designing, Financial planning, and many more.
• This ebook is really a personal treasure of mine.
• If you are serious about making money in the Children's...

Revised and expanded collection of valuable information for magicians and other variety acts, revealing how to get more money from your existing act.

The person who's fortunate enough to actually enjoy the work they do is indeed a lucky individual. And that's what you can do, too, with this updated guide that teaches you:

• How to play summer and winter resort hotels. What to do, how much others average, etc.
• How to play on cruises to Bermuda, etc., with all expenses and a profit. Makes an idea paid vacation.
• How a doctor turned free show requests into paying propositions. This info...

From the fertile mind of Ken De Courcy, Edwin Hooper and Ian Adair, here is a manuscript loaded with wonderful ideas to magically introduce and produce your business card...

From the introduction:

This is not an ebook of magic tricks, but rather a book of tricks of the trade that will make you look younger and more professional on stage. The same techniques used by Hollywood stars. It is not my normal book on magic, but still, is one of the most important PDFs I have written.

Youth sells. I will say it again, youth sells. As performers get older, they often find that their bookings diminish and that they lose gigs to younger performers. These younger performers may not be more talented, but they are younger and often preferred just because they are younger or younger looking. I know...

Now you can have this bestselling audio program as an instant MP3 download.

On this program, Michael gives great advice on how to negotiate like a pro and get more money for your shows. Michael has received many notes from professionals and beginners alike, who claim they made more on their shows after just one listening.

Start making more today.

Do you want to get more booking? This ebook can help. Do you want to increase your birthday party shows? This PDF can show you the most effective ways available to get more birthday party shows without having to rely on building a website. Techniques you probably do not know about. This book will not only show you how to get more birthday party shows, but how to get more money from them. Using some of these techniques will increase your children's holiday shows.

This ebook also reveals how to use a free source of advertising for maximum effectiveness. You will learn about a new source for...