Marketing, Selling & Business Matters: page 3

A monthly newsletter can be a very good marketing tool. Customers, organizations, and businesses tend to hang onto quality published newsletters. They are used to communicate news, training, helpful tips and a wealth of other information. From the magicians point they also include performance schedules, an article or two of the newest routines and help keep your name in front of people for future contracts. This ebook is designed as a primer to get started with newsletters. Chances are you already own software that you can use.

• Newsletters
• Software
• Pictures
• Distribution
• Content
• Wrap...

Publicity is the lifeblood of any magician. No matter how skilled you are or how great your act is, unless people know about you, then there are no bookings. The theater remains empty. Publicity equals bookings and attendance for your public shows. It doesn't get any simpler than that.

Devin Knight (aka Jason Michaels) is a master of publicity. Thousands of stories about him have appeared in the media. The Associated Press even picked up some of his stories and spread them to thousands of newspapers worldwide.

Most magicians are aware of doing blindfolded drives and headline predictions,...

A handbook on the virtual magic show for family entertainers.

I was working as a successful kids entertainer when Covid-19 hit. Like everyone else I saw all of my live work vanish and my income dwindle. I took my kids show online, and it has been pretty successful. I have now performed over 200 online shows and learned lots along the way. So, I wrote an ebook and now I am talking about it.

Now is the time to get online for the future of family entertainment!

• INTRODUCTION
• PART 1: THE AUDITION
• PART 2: REHEARSALS
  • The Initial Setup
  • The Backdrop
  • Webcam
  • Lighting
  • The Internet ...

This is e-book #6 in Devin Knight's "Magic Marketing For Magicians Series."

This ebook contains a new, never before revealed technique that will catapult your website to the first page of Google searches in one simple step. This is Devin's most closely guarded web secret and he has used it in the past to get clients on the first page of Google when everything else failed. You will not find this method in mainstream SEO books, because this is a technique Devin Knight created called "Piggybacking" and it will get you on the first page of Google searches for performers in your area. In most...

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

• Overview
• Camera and microphone
• Lighting
• Camera angle
• Production, performance assistance
• Show
• Sponsors
• Recorded shows
• Pricing
• Wrapping it up
• Sources

1st edition 2020, PDF 28 pages.

Sid Lorraine was a master at creating these giveaways. These all involve a picture or words that change to a different picture or words as you fold the paper. Each paper fold has an amusing and novel story. At the end, you leave the paper with the spectator with a plug for your magic show. Your name, website and phone number is rubberstamped on the back. These were originally released through the Abbott Magic Company back in the 50s. Devin Knight has received permission to release these again to the magic world and introduce a new generation of magicians to the genius of Sid Lorraine.

Inside...

Have you ever seen the paper puzzle where you try and find a hidden message or picture without tearing or ripping the folded paper? If not, you can see it here:

You'll be taken step-by-step in this instructional video as you learn to make The Paper Paradox (without any complicated origami folds) for your own fun (and/or marketing). You'll also receive an MSWord template for customizing to your own message (download from the digital shelf). Prospects sure keep this puzzle longer and show it to more people than any business card.

1st edition 2018, length 6 min 30 s.

Ever wonder why some magicians always seem to get hired over others? Do you want to get your quote higher in the piles of those being considered? If you position your quote with a return on investment approach you will have more success. Skills and performance content is important. But those who suggest better returns in terms of value are those who get hired. This ebook identifies the “value add” elements that, if included in your quote, helps push your information to the top of the list.

• Preface
• The Buyers Side
• Disqualified Proposals
• Value by Definition
• Value Adds
• Structure the...

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

• Negotiation, element of business
• The differences between "NO"
• When to negotiate
• Set up negotiation
• Open negotiations
• Accept/decline negotiation
• Wrapping it up

1st edition 2021, PDF 19 Seiten.

A primer for entertainers wanting to go "full time" performing as a career.

• Business Plan
• Services / Products
• Performance Costs
• Administrative Costs
• License / Insurance
• Marketing Expenses
• Business Documents
• Growth Projections
• Profit / Loss Statement
• Wrapping it Up

1st edition 2016, 25 pages.

From the introduction by Billy McComb:

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

• Negotiation History
• Availability Signs
• The Approach
• In the Trenches
• Be Ready to Walk
• One Last Attempt
• Close the Deal
• Wrapping it Up

1st edition 2020, PDF...

The smart magician's guide to advertising and promotion, with over a hundred ways to advertise and get more dates. Learn insider secrets of advertising your act at a price that won't break the bank. Includes copy for advertising pieces, folders, and sales brochures, as well as suggested slogans for advertising giveaways.

One of the best pieces in the ebook is a treatise on how much to charge for your act. Undercharge and you've left money on the table, while overcharging can cost you the job. This is an ebook you won't be able to put down till you've digested every word. And you'd better...

This is a book of working knowledge using over 30 years of professional experience in the field of close-up magic. Some of the 15 specific subjects covered inside are

• How do you select the right tricks for your routines?
• What sales tools do you need to sell yourself?
• How do you find your own style?
• What can you do to increase audience reaction?

1st edition 1995; 77 pages.

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

• Marketing 101
• Marketing Tools
• Marketing Plan
• Tracking System
• Wrapping It Up

1st edition 2021, PDF 20 pages.

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

From the introduction my Ormond McGill:

Let's get you some press!

Give me a few hours and I'll show you how to get publicity as a performer. If you have ever wanted to get on the news or in the media but were daunted by how to do it this course is for you.

Imagine being on the air performing or getting your picture in your local paper. It is all right here in publicity for performers.

My name is Jesse Lewis and I can teach you to get press in newspaper, TV and radio in just a few hours. Quite frankly, getting media attention is the cheapest and most effective way to market your business. But that is where most entertainers...

This ebook takes the reader through every stage of taking their original manuscript in Microsoft Word and turning it into a printed book from Lulu.com. Each stage is illustrated and is designed to make learning how to use Lulu as quick and pain free as possible. The guide discusses the usual problems that people have using Lulu for the first time, such as uploading and converting, controlling access, assessing costs and setting revenues.

Anyone who has written a magic book they want to see in print, who has access to Microsoft Word, will be able follow this easy step-by-step guide and speed...

Working amusement parks or festivals can be quite challenging. It can also be one of the easiest gigs you will ever do.

• Staying cool during the summer: Heat is a major concern when working amusement parks... be prepared.
• Fewer props means less to carry around: You'll be walking many miles a day... don't carry a suitcase with you.
• Be realistic: Know what you're getting into and map out what you want to accomplish. Then adjust your plans.
• Don't get lost when everybody else is: Expect to be asked for directions hundreds of times a day... perfect opportunity for a gag or two.
• Get the guests...

This is ebook #1 in Devin's "Marketing For Magicians Series".

If you need bookings now and you have not worked on your website SEO (search engine optimization) you will benefit from this ebook.

"How To Rank Your Act On Google" is simply outstanding! It's streamlined, impactful and actionable. Mr.Knight has made an often difficult and complex subject easy to understand and provided simple steps one can follow in order to optimize Google rankings. An essential read on the topic, and not to be missed! - D. Ulin, Los Angeles, California

Devin's most anticipated ebook in years is finally...

The advantage of recurring/repeat performances and how to market yourself for them.

• Identifying the recurring performance need
• The basic approach
• Timing
• Pricing
• Personalizing the show to the entity/sponsor
• Suggested businesses and entities to contact
• Wrapping it up

1st edition 2022, PDF 19 pages.

In this audio program, Charles Greene gives his expert advice on how to find work as a magician in restaurants - how to deal with the pitfalls, all about money and tipping, material and more!

• Identifying Outlets
• Getting Booked
• Determining Salary
• Contracts
• Relationship Strategies
• Opening Night
• Showcasing
• Self-Promotion

How to quit your day job and become a traveling magician.

With this new ebook from international touring award winning magician Scott Xavier, you will get top secret venues you can perform at for free and make a living performing magic. You could take the knowledge in this ebook and hit the road today, leaving behind the dramas of a day job, and start your career as a touring magician.

This ebook gives you secret locations where you can earn hundreds a night for a 2 hour show! You'll also be able to breeze into town, and with the scripting in this ebook you'll know exactly what to say...