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Marketing, Selling & Business Matters

How do you market your magic performances? How do you attract more interest for your entertainment services? How do you sell more and make more money? How can you make a living doing magic? These are some of the questions answered in the ebooks in this category. You should also browse the Theory, Articles & Reviews category.

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Displaying 1 to 31 (of 151 products)
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Ken Dyne
10 Step Marketing for Magicians by Ken Dyne

Would you like to know the real secrets of success, the underground tactics that will allow you make more money than 99% of the other guys out there and have the secret to do that with a lot less work?

In this manuscript Ken is very excited to share with you for the first time his personal secrets of how he transformed his hobby in to a pretty good living.

Ken has selected 10 stellar tactics from his personal marketing arsenal that will not only allow you to launch your assault on the public, create more customers and money than ever, but every approach can be implemented immediately and...

2008 / 7 / 20
$27

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PDF

Wolfgang Riebe
15 Animated Video Logos by Wolfgang Riebe

With social media, YouTube, and mobile magic videos becoming increasingly popular, opening animated video logos for magicians are a great way to add that 'professional' touch. Here are 15 different video logos supplied in both MP4 and MOV formats complete with a 'User Licence' to include these videos in any, and all of your video productions and use on all social media platforms.

As these are high-quality custom-made logos, they would easily sell for over $20 each and thus cost in the region of $300 and more, especially with an end-user licence included. This is a limited special offer on...

2021 / 2 / 19
$75

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MP4 (video)

Brian T. Lees
Added Value by Brian T. Lees

Simple things that get you hired.

You may have a fantastic show, be extremely talented and a high-quality entertainer and still have trouble getting booked. When being considered with a cluster of other proposals there are things you can do to position yourself above the rest. This text covers added services you can include that increases the perceived value of your proposal.

  • The hiring investment
  • Importance of added value
  • Value adds to consider
  • Research: match the add to a need
  • Presenting the value add
  • Follow up calls
  • Wrapping it up
1st edition 2019, 22 pages.
2019 / 4 / 13
$20

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PDF

Brian T. Lees
Advanced Marketing by Brian T. Lees

Marketing is the key to a magician's success. The amount of work he gets depends on how well he gets his name out. All of us use the common sources: newspaper, Facebook, direct mail, email and others. Many fail because they make their debut in these areas only to drop out and not keep them going.

Even with common sources covered there comes a time when magician's cast their eyes on higher income. At that point, the opinion is such that they must jump into expensive media. Newspapers, radio, television and others sound good. They should. It is a sales person presenting this information in...

2017 / 8 / 14
$10

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PDF

Anthony Owen
Anthony Owen Talks to Jay Fortune by Anthony Owen

If you want to break into the TV market you have to listen to this. Anthony Owen is currently the most successful TV magic producer in the UK and has worked on the Derren Brown shows, Monkey Magic, Dirty Tricks, The Real Hustle, and many more. And even if you are not trying to become a TV magic star you will hear a lot of great advice for anybody who wants to make a living with magic.

"I thought CDs were out as a way of learning about magic, but this one by Anthony Owen proves I was wrong. You just have to hear him speak to get the full inspirational effect of his amazing story. This is someone...
2009 / 10 / 25
$27.50

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MP3

Stan Kramien
Big Money in Horoscopes and Lucky Numbers by Stan Kramien

At a recent lecture at the Magic Castle where Stan sold all of his books and tapes, by far the best seller was this ebook. Everyone reads their horoscope in the paper or on the net. The interest in horoscopes, numerology and numbers has never been greater. In this ebook Stan tells you how to market this newfound skill the very first day you buy the ebook. Included are venues, the psych code and drawings of his fair booth set up. No other business in show biz offers so much return for so little investment.

1st edition 1987; 30 pages.

2008 / 2 / 10
$22

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Kyle Peron
Blue and Gold: The Complete Guide to Working The Scout Market by Kyle Peron

This ebook is jammed full of the most relevant information you could ever ask for in regards to working not only Cub Scout Blue and Gold Dinners, but also how to work any scouting program and event. This is one of the only ebooks that is devoted solely to giving you the information you need to work a market that can generate income for you in the slow times of the year and year round.

If you are already performing for children, work a family-focused show or if you are even a strolling magician, then Blue and Gold Banquets are a perfect extension of what you are already doing. You can learn...

2009 / 5 / 25
$30

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PDF

Dick and Virginia Williams
Booking Magic by Dick and Virginia Williams

Can you keep your act booked the whole year round without the expense of hiring an agent? The answer is a resounding yes. Dick and Virginia Williams worked TV, clubs, and corporate shows, plus banquets and hotels. And they kept busy. Yet, they handled the publicity, promotion, and booking of their act themselves, without the need for an advance man or agent. Their methods are revealed in this easy-to-follow manuscript. If you can read and follow directions, then you can do it, too.

In any other profession, Dick and Virginia would have kept their secrets to themselves. Yet, because their system...

2021 / 2 / 7
$10

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PDF

Unknown Mentalist
Businessassins by Unknown Mentalist

The owners of this ebook can purchase Businessassins 2 for half price.

The extraordinary art of 'killing'. With just your business card. You can choose to 'kill' instantly. Or you can choose to 'kill' remotely over phone. You can even 'time the kill' for many weeks or months later. Actually just one business card is handed over to the 'victim'. But the impact in the mind of the 'victim' will be far bigger.

Businessassins is especially for the mentalist to hand out his business cards. No 'magicky' methods. Appears like some unfathomable 'mind thing' to the 'victim'. And you will appear like a true mentalist. ...

2016 / 3 / 28
$12

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PDF

Unknown Mentalist
Businessassins 2 by Unknown Mentalist

If you already own Businessassins or buy along with this, you can get this ebook for half price.

The secret art of 'killing' with your business cards is further explored here with 3 more amazing 'killing systems', exclusively developed for the mentalist. The 3 routines explained are

  1. UNIVERSAL ANSWER
  2. ZODIAC ZAP
  3. FAST FORECAST
All the information mentioned on the page of Businessassins is applicable here too. These are innovative combinations of some solid and proven methods and principles. The routines are very clean in that everything is completely examinable throughout the process. The secrets are very cleverly...
2016 / 4 / 17
$12

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PDF

Devin Knight
Campground Conjuring for Cash by Devin Knight

#9 In Devin Knight's Magic Marketing Secrets For Magicians

An exciting new e-book that reveals how to book and play campgrounds. This is a little-known and lucrative market that few magicians know exists. The author has been performing at campgrounds for more than 30 years.

In this ebook, Devin reveals insider secrets known only to a few magicians. There are more than 13,000 campgrounds in North America and Devin teaches you a secret system that will allow you to book your show into them.

Using this system you can go into a campground, anywhere in the world, with no prior contact, book...

2014 / 11 / 4
$15

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PDF

Brian T. Lees
Cold Calls For Hire by Brian T. Lees

When performance opportunities from brochures, flyers and other marketing activities slow down you need to pick up the phone. Cold calling has played a major role in almost every industry. These calls fill cancellations in schedules, book shows while traveling from city to city, and can help fill those calendars during the slow months. When you find yourself waiting for the phone to ring there is no reason you cannot make a few calls and book yourself. The materials in this text will get you started.

  • What makes cold calls work
  • Join the telephone soliciting team
  • Best times to call
  • Pre-call ...
2017 / 10 / 17
$10

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PDF

Brian T. Lees
Cold Calls for Performance by Brian T. Lees

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

2019 / 9 / 7
$8

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PDF

Brian T. Lees
Conversational Negotiation by Brian T. Lees

Entertainment should not be a menu of prices set in stone. There are ways you can charge more for your performances. The power rests in the key elements of communication. Bringing the conversation to an ultimate "take it or leave it" conclusion may not be in the magician's best interest.

There are four elements that need to be covered through conversation. Quoting a price without knowing those elements is a problem that chips away at the magician's profits. Magicians who make more money deploy these elements. They are not hard. In fact, they are so simple to work with that no special training...

2017 / 12 / 4
$25

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PDF

Leo Behnke
Corporate Presentations by Leo Behnke

If your intention is to earn a living from magic, then corporate events are your best chance to succeed. Simply stated, they pay more and can often lead to repeat bookings by the same firms. But do you know how to entertain during a press party, an awards dinner or a fashion show? And what about trade show booths?

Leo Behnke has decades of experience in the corporate entertainment world and shares it with you in this ebook. This is extremely valuable advice you are getting from a pro who has done it all - TV, Magic Castle, trade shows, ...

Leo structered the ebook into five chapters. The...

2006 / 12 / 30
$22

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PDF

Brian T. Lees
Coupon Marketing by Brian T. Lees

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

2019 / 11 / 6
$8

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PDF

Brian T. Lees
Create Your Own Event by Brian T. Lees

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

2020 / 4 / 24
$8

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PDF

Brian T. Lees
Create Your Own Marketing Materials by Brian T. Lees

Create your own flyers, brochures and promotional DVD. This text takes you through a word processor, to image programs onto publishing. From publishing it teaches you how to build a slide show and finally converts that show to a DVD.

Written referencing Microsoft Word, Paint, Publisher and Power Point you can produce your own materials using your computer and printer. For those bigger duplications, you can provide "print/copy ready" materials saving set up and production charges.

  • Word Processing
  • Paint Program
  • Publication
  • Images
  • Brochures/Flyers
  • Power Point
  • DVD
  • Documentation/Media...
2016 / 12 / 18
$10

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PDF

Jimmy Ray
Cruise Book by Jimmy Ray

This was the first book on performing magic on a cruise ship. Many magicians realize that one of the more enjoyable ways to earn a living in this profession is to work the cruise ships. The eating is great and you can see the world. You may die from over-eating but what a way to go! If you think you can eat the gourmet food on the cruise ships and still fit into your tuxedo, then this book is for you.

The problem for most magicians who desire to work on the cruise ships is lack of information on how to go about it. This ebook details how to get booked, the names and addresses of the agents...

2015 / 7 / 28
$2

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PDF

Scott Xavier
Enigma: Marketing Secrets of Successful Promotional Material by Scott Xavier

Learn the secret to marketing success for the mystery entertainer.

Learn from full color examples how to design flyers, write emails, and even live demo videos. Learn what 500 of the top booking agents have said is the secret to top promo videos. This ebook will take you step by step through the design process.

These are secrets of psychologists and top booking agents. Learn triggers to get execs attention. You have 15 seconds in a demo video and even less in print to attract your customers.

Learn to sell more!

1st edition 2009; 51 pages.

2009 / 4 / 27
$24.95

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PDF

Maxwell Murphy
Everything I Know About Marketing Magic by Maxwell Murphy

How do you make the most with your ideas? Go inside the magic industry, with a true insider.

Learn how to take an idea, form and shape it into a successful product in the magic marketplace. Includes resource lists and important contact information, as well as two wonderful guest contributions by Hank Schwaeble on contracts and corporations. (Particularly the article on contracts is some of the best and most useful information you will find short of consulting with a lawyer.)

Download the first chapter of the ebook here.

For 10 years, Maxwell Murphy led Penguin Magic, the largest magic...

2012 / 5 / 28
$39.95

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PDF

Maxwell Murphy
Everything I Know About Marketing Magic (Preview) by Maxwell Murphy

This is the first chapter from Maxwell's ebook Everything I know about Marketing Magic. Any creator, producer, manufacturer and retailer of magic should read this insightful ebook.

1st edition 2012, 20 pages.

2015 / 5 / 8
$0

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PDF

Wolfgang Riebe
Financial Savvy for Magicians by Wolfgang Riebe

What I wish I knew 30 years ago when I started my magic career.

Are you starting out, or fairly new to the magic profession? Are you an established pro that needs honest and open advice on how to become wealthy as a magician? This ebook should be the first and most important work in your magic book library. You may know secrets of magic tricks, but more importantly, do you know the secrets to a wealthy magician lifestyle?

Let's be honest, besides the handful of famous magicians...

  • How many wealthy magicians do you really know?
  • How about magicians that can retire comfortably tomorrow? ...
2020 / 12 / 27
$10

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PDF

B. W. McCarron
Finding Your Destiny with Numerology Pitch Book by B. W. McCarron

Sell this pitch book at your performances to double your performance income!*

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table — money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become an instant author, with full reprint rights for printed copies of the Finding Your Destiny with Numerology book. Charge as little or as much per copy as you want: it's up to you. Your audiences will flock to the sales table to buy this easy to read...

2017 / 9 / 3
$49

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PDF

John Booth
Forging Ahead in Magic by John Booth

John Booth takes you behind the scenes with 136 top-notch magicians, revealing a whopping 555 methods to improve your act and make it more profitable.

A true classic of magic, available in a revised, updated edition for present and future generations of performers of all skill levels and abilities. The author, a professional magician and author of Marvels of Mystery, bares the secrets of these eminent performers. These are secrets that are not to be found in other books. He tells you what they did to achieve success as a magician. He gives you facts and figures on how to use magic, how to "sell" yourself and...

2018 / 6 / 11
$8

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PDF

B. W. McCarron
Fortune Telling With Cards Pitch Book Kit by B. W. McCarron

Others charge $100 or more for a similar reprint license, and don't include our book of tips and secrets. Through a special arrangement with Lybrary.com, we are able to bring you the camera-ready master and the separate how-to print book for just $49 US.

Be an author. Sell pitch books at your performances to earn extra revenue!

If you're not selling "back of room" books and merchandise at every show, you're leaving money on the table--money that should be in your wallet. All the pros are doing it. Now you can, too. And it costs so little to get started.

This package enables you to become...

2017 / 2 / 13
$49

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PDF

Brian T. Lees
Free Money by Brian T. Lees

Working on tips, fund raising and ticket sales are sources to generate free money. The term free identifies no contract/invoice. But it doesn't mean you do not have to work for it. This text gets you started with these approaches. It is nice to have the guaranteed income of a contract. However, in the proper situations, locations and with a professional touch the income with these activities is unlimited.

  • Everything old still around
  • Fear
  • Apply yourself
  • Working for tips
  • Working on tickets
  • Taking it to those in need
  • Wrapping it up

1st edition 2016, 20 pages.

2016 / 7 / 21
$10

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PDF

Brian T. Lees
Fund Raising School Shows by Brian T. Lees

A very strong market for magicians is fund raising through the school system. The chance of hosting a "no cost, no risk" fund raiser can be one of the highest demand performances a magician can do. This is a minimum administration, short term event that can bring in substantial amounts of money for both the school and the magician. A no cost, no risk magic show translates into a two or three-week event that ends in deposit.

This text is a primer to get you into the school shows market. Begin with the high schools and let the referrals lead you in other directions onto new customers.

...
2017 / 3 / 14
$10

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PDF

Brian T. Lees
Fundraiser Host Coach by Brian T. Lees

Fundraisers have always been popular. There will always be organizations that need to raise funds. And, there will always be needs out there that fundraisers will be launched for. The success of these events depends on community support, and ticket sales.

When organizations host fundraisers they always reach for the free, and least expensive ways to promote their event. Many of these organizations are very good at their activities and operations. But the reality is that they do not focus their daily operations on event promotions. As a result, they often need help.

This text is a coaching...

2017 / 7 / 29
$10

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PDF

Robert Marsi
Get Gigs Right Now by Robert Marsi

Are you a financially broke performer? Are you complaining that your gigs have dried up due to the economy? Or you might be that brave entrepreneur who wants to start performing magic or mentalism as a full-time profession but have to take a detour around the waiting time it takes to make money and getting your name out there? You might be in a "do or die", gun-to-the-head situation where you have to start generating 'immediate' income to provide for yourself and your family, or else...

This step-by-step ebook course is the answer for those of you who want to jump-start their performing career....

2013 / 3 / 1
$37

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Devin Knight
Get More Gigs the Easy Way by Devin Knight

This is a gig-getting secret that is being revealed for the first time. This idea has never been in print anywhere else before. It is one of the most effective ways to get more gigs ever devised, especially if you do shows for children. This idea is 100% original with me and is one of my best booking secrets that I am finally releasing to my fellow magicians.

You go out in public, to a mall or on a busy street and dozens of people will approach you and ask to see a trick and ask for your business card. Guaranteed!

Can be done seven days a week and it will get you more gigs; many people...

2016 / 9 / 19
$9.95

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PDF

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