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Marketing, Selling & Business Matters: page 2

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Brian T. Lees
Marketing 5X by Brian T. Lees

It can take up to 5 exposures of your marketing for customers to notice. That is the recognized average. To reach those 5 one must blend activities and media. This ebook helps magicians' market themselves with minimum or no investment beyond their time.

It introduces a tracking system that allows you to monitor which activities, locations and media produce the best results. If you are willing to make flyers and other announcements the materials in this ebook will help you get hired.

Regardless how full the performance schedule gets successful magicians still use these ideas/sources....

2019 / 8 / 14
$20

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PDF

Brian T. Lees
Cold Calls for Performance by Brian T. Lees

An approach to turn drive by cold calls into contracts for performances.

The hardest part of promoting our magic is making cold calls. As part of business, cold calls are done to get our name out. The goal is to prompt hiring committees/individuals to reach out to us before they open the doors to floods of entertainers searching for work.

This text will provide sample approaches, materials you need on hand and ways to introduce yourself to organizations. The focus is on your information and potentials your magic can support/enhance their events. A good cold call will place you in front...

2019 / 9 / 7
$8

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Brian T. Lees
Promotional Pack Press Kit by Brian T. Lees

Major corporations, large festivals and fairs offer large paying contracts. In these environments a magician needs more than just a business card and brochure. The best approach is to provide them with a promotional presentation. Some refer to it as a promo pack and others just call it a press kit. Regardless the term those who get hired often gain their consideration based on the promotional information they provide.

One does not have to go out and invest a lot of money to build a professional presentation pack. You can purchase high quality folders from the local office supply store. Using...

2019 / 9 / 30
$8

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PDF

Brian T. Lees
Coupon Marketing by Brian T. Lees

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...

2019 / 11 / 6
$8

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PDF

Brian T. Lees
Create Your Own Event by Brian T. Lees

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

2020 / 4 / 24
$8

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Brian T. Lees
Sponsors by Brian T. Lees

Sponsors are one of the most powerful assets a magician can have. Sponsorship can be one of the strongest marketing activities for a business. The interactive potentials with the audience enhance the exposure, and compared to other media, they can get higher results. This ebook identifies the benefits of sponsorship, introduces ways to approach businesses and provides ideas for ongoing support. The organization wanting a show may not have the funds to hire you. If the audience appeals to your sponsor, the sponsor will pay your invoice, and you can perform for the hosting organization at no charge....

2020 / 5 / 15
$10

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Brian T. Lees
Power of Negotiation by Brian T. Lees

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

  • Negotiation History
  • Availability Signs
  • The Approach
  • In the Trenches
  • Be Ready to Walk
  • One Last Attempt
  • Close the Deal
  • Wrapping it Up

1st edition 2020, PDF...

2020 / 6 / 14
$15

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PDF

Brian T. Lees
Vaudeville Magic Show by Brian T. Lees

The pandemic has major impact on entertainment. Looking back through history the vaudeville style show was immensely popular. Magicians can tap into that type of production to get back in front of audiences once again. This text introduces and helps you plan a vaudeville style show. Want to get back to work in front of an audience? This may be the approach you need to help build your schedule.

  • August 2020
  • Key factors of pandemic
  • Vaudeville
  • Magic show production
  • Booking
  • Expanding
  • Wrapping it up
1st edition 2020, PDF 22 pages.
2020 / 9 / 12
$10

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PDF

Brian T. Lees
Online Magic Shows by Brian T. Lees

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

  • Overview
  • Camera and microphone
  • Lighting
  • Camera angle
  • Production, performance assistance
  • Show
  • Sponsors
  • Recorded shows
  • Pricing
  • Wrapping it up
  • Sources

1st edition 2020, PDF 28 pages.

2020 / 12 / 8
$20

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PDF

Brian T. Lees
Senior Center Shows by Brian T. Lees

Senior centers can be a strong market. They already practice social distancing and are anxious for fresh entertainment. This text identifies changes for these types of show, contact goals when speaking with the Activity Director, and follow-up activities to entice future bookings.

  • Preface
  • The audience
  • The activity director
  • The budget
  • Contact
  • Performance
  • Follow-up
  • Wrapping it up
1st edition 2021, PDF 20 pages.
2021 / 3 / 12
$8

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Brian T. Lees
Performance Negotiation by Brian T. Lees

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

  • Negotiation, element of business
  • The differences between "NO"
  • When to negotiate
  • Set up negotiation
  • Open negotiations
  • Accept/decline negotiation
  • Wrapping it up

1st edition 2021, PDF 19 Seiten.

2021 / 5 / 31
$20

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Brian T. Lees
Sponsored Shows by Brian T. Lees

Businesses have to promote themselves, even through the pandemic. Media today is extremely expensive and sponsorship is a very attractive alternative for them. The impact and long-range potentials are a win/win situation for both the business and the magician. This ebook gets you started with sponsors and identifies the "hot spots" you need to mention as you speak with them.

  • Business Basics
  • Basic Marketing
  • Sponsors
  • Sources to Consider
  • Approaches
  • Calendar and Files
  • Wrapping it Up

1st edition 2021, PDF 20 pages.

2021 / 6 / 26
$20

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PDF

Brian T. Lees
Promote Your Magic Show by Brian T. Lees

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

  • Marketing 101
  • Marketing Tools
  • Marketing Plan
  • Tracking System
  • Wrapping It Up

1st edition 2021, PDF 20 pages.

2021 / 8 / 3
$10

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PDF

Brian T. Lees
Magic Class by Brian T. Lees

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

2021 / 12 / 26
$10

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PDF

Bud Dietrich & Dick Jarrow
The Trade Show Handbook by Bud Dietrich & Dick Jarrow

Bud Dietrich was a full time pro since school days. Later in his life he has been almost exclusively a trade show magician, and had the added honor of being Mr. Hoyle, front magician for Hoyle cards.

When a man like that sets down his ideas on trade shows, backed by a good solid magic thinker like Dick Jarrow, we can expect a handbook that should rank easily with How to Sell and New Field. Trade shows are where the money is. Let Dietrich tell you how to get it!

Linking Ring review by John Braun:

46 pages, size 7x9, saddle stitched in an attractive cover, with title on front. Published...

2012 / 6 / 7
$9.95

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Charles Greene III
Restaurant Magic Business by Charles Greene III

In this audio program, Charles Greene gives his expert advice on how to find work as a magician in restaurants - how to deal with the pitfalls, all about money and tipping, material and more!

  • Identifying Outlets
  • Getting Booked
  • Determining Salary
  • Contracts
  • Relationship Strategies
  • Opening Night
  • Showcasing
  • Self-Promotion
2012 / 6 / 7
$8.95

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MP3

Christopher Bolter
The Golden Rules For Hiring Live Entertainment by Christopher Bolter

Tips and Tricks For The Entertainment Buyer and The Entertainer

Having worked as a professional magician and mind reader for the past sixteen years, I have seen hundreds if not thousands of venues all over the world. From Boston, where I am based, to Singapore, where I work for a few weeks once per year, and many cities and countries in between. A similarity that crosses all borders is the consistent lack of knowledge the client has when booking live entertainment. This is true for that of a variety type. (e.g magicians, jugglers, clowns, etc.).

Now this can be forgiven (to an extent),...

2014 / 6 / 16
$4.99

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Dave Arch
Magical Marketing Giveaways by Dave Arch

This ebook contains reproducible masters to use in marketing your magic or mentalism shows. The magic component of each piece ensures that the receiver keeps it and even shows others. You'll find simple origami templates with dotted fold lines (including the Hopping Frog introduced to the magic community by Michael Close); magic board games (some of which are designed so you can determine who wins and what they win); and seldom-seen optical illusions. Originally published as a book of magic tricks for making a trainer's handout more memorable, this collection now waits for you to add your contact information...

2012 / 7 / 20
$15

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Dave Arch
Paper Paradox by Dave Arch

Have you ever seen the paper puzzle where you try and find a hidden message or picture without tearing or ripping the folded paper? If not, you can see it here:

You'll be taken step-by-step in this instructional video as you learn to make The Paper Paradox (without any complicated origami folds) for your own fun (and/or marketing). You'll also receive an MSWord template for customizing to your own message (download from the digital shelf). Prospects sure keep this puzzle longer and show it to more people than any business card.

1st edition 2018, length 6 min 30 s.

2018 / 11 / 12
$4

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MP4 (video)

Dave Arch
Tested Trade Show Tactics by Dave Arch

Have you ever dreamt of performing your magic and making upwards of $3500 per day plus expenses? If so, then the trade show market might be something to consider. Watch as trade show veteran Dave Arch shares his top trade show tactics - including how he started and built his client base. And in addition to the video, this package provides you with a seven page MSWord (.docx download from your digital shelf) document that you can customize to use as a handout in training the sales team who'll be partnering with you in the company's booth - adding to your brand of expertise as a true sales professional...

2018 / 12 / 1
$20

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MP4 (video)

Dave Arch
Magic Kits For Everyone by Dave Arch

Differentiating your show in the magic market on something other than price can be a constant challenge. Here's one strategy Dave Arch has used successfully throughout his career. Imagine being able to offer a free Magic Kit for everyone in your audience and then teaching them three magic tricks they can use to amaze and amuse their family and friends. In this fifteen minute video, Dave shares with you how he builds his kits for around fifteen cents apiece, the three tricks he teaches, as well as how he routines and presents those tricks in his show.

1st edition 2018, length 15 minutes 53...

2018 / 12 / 30
$5

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MP4 (video)

Devin Knight
Rank Your Act on Google's First Page in 24 Hours by Devin Knight

This is ebook #1 in Devin's "Marketing For Magicians Series".

If you need bookings now and you have not worked on your website SEO (search engine optimization) you will benefit from this ebook.

"How To Rank Your Act On Google" is simply outstanding! It's streamlined, impactful and actionable. Mr.Knight has made an often difficult and complex subject easy to understand and provided simple steps one can follow in order to optimize Google rankings. An essential read on the topic, and not to be missed! - D. Ulin, Los Angeles, California

Devin's most anticipated ebook in years is finally...

2013 / 4 / 2
$35

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PDF

Devin Knight
How To Supercharge Your Entertainment Business With Facebook by Devin Knight

This is ebook #2 in Devin's "Marketing For Magicians Series".

Almost everyone is on Facebook nowadays and odds are you have a Facebook account. But are you using it to properly promote your entertainment business? Do you even know how? Sadly, most entertainers don't realize the full potential of Facebook. To them, it is a place to shoot the bull and play games, but did you know that the proper use of Facebook could double the amount of shows you do in a year? No, this isn't hype, this is a hard fact. The trouble is most performers aren't even aware of how this can be done! Just being on Facebook...

2013 / 6 / 16
$10

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PDF

Devin Knight
The $1000 Dollar A Day Show Plan by Devin Knight

This is ebook #3 in Devin's "Marketing For Magicians Series".

[Note: This plan may work to a limited degree world-wide. It is best suited for the USA market where there is an abundant of these venues. Non USA buyers may not have the same success that performers in the USA will have with this program. Please take that into consideration before you purchase this plan.]

"Mr. Knight delivers an interesting and practical approach to earning income as a working magician and mentalist. The material here is well-researched and presented. It's a lean, mean read, and a very good value for the money. Well worth a look." -D. Ulin

"I thoroughly enjoyed Devin's last two books on marketing that covers SEO and Facebook marketing, but this book wins the Gold Medal! He teaches how performers can literally start booking shows right now in a market even I was unaware of! And Devin was being conservative...

2013 / 7 / 9
$15

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PDF

Displaying 33 to 56 (of 152 products)
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