Supreme-Magic-Company
(1953 - 1993)
The Supreme Magic Co. was founded and owned by Edwin Hooper in Devon, England until 1987. In 1953, with a loan from his father and with encouragement from Jack Hughes and Percy Abbott, Hooper started the Supreme Magic Company. He partnered with Abbott's Magic Company and over the years built it into one of the largest magic dealerships in the world. It was exclusively a mail order business. Edwin Hooper discouraged customers from visiting, because he did not consider it a shop. Supreme was not merely a retailer, they published (ex. Magigram and Pentagram) and produced magic apparatus on a large scale.
Hooper asked the teenager Ian Adair to join him. The firm eventually employed about 100 people. Adair worked his way up to general assistant, then general manager, then partner. The two traveled the world dealing magic and lecturing.
In 1987, due to ill health, Hooper sold the company after 34 years of service to Brian Head and Paul Dupee.
