Brian T. Lees products: page 5

The advantage of recurring/repeat performances and how to market yourself for them.

• Identifying the recurring performance need
• The basic approach
• Timing
• Pricing
• Personalizing the show to the entity/sponsor
• Suggested businesses and entities to contact
• Wrapping it up

1st edition 2022, PDF 19 pages.

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

• Marketing 101
• Marketing Tools
• Marketing Plan
• Tracking System
• Wrapping It Up

1st edition 2021, PDF 20 pages.

Businesses have to promote themselves, even through the pandemic. Media today is extremely expensive and sponsorship is a very attractive alternative for them. The impact and long-range potentials are a win/win situation for both the business and the magician. This ebook gets you started with sponsors and identifies the "hot spots" you need to mention as you speak with them.

• Business Basics
• Basic Marketing
• Sponsors
• Sources to Consider
• Approaches
• Calendar and Files
• Wrapping it Up

1st edition 2021, PDF 20 pages.

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

• Negotiation, element of business
• The differences between "NO"
• When to negotiate
• Set up negotiation
• Open negotiations
• Accept/decline negotiation
• Wrapping it up

1st edition 2021, PDF 19 Seiten.

Do not stall and draw out your magic waiting for the end of your music. Do not rush your magic cutting corners and hurrying to fit the music. This text introduces you to the basic functions of music editing. Using music as background, or choreographing a routine to music is possible through editing. Take your show up to the next level using music you edit, to fit your manipulations and performance.

• Types of music
• Create your own music
• Advantages of editing
• Music editing software
• Basic overview
• Cuts, copies, and other editing
• Wrapping it up

1st edition 2021, PDF

Is she part of the show? Or is she eye candy for the audience? There is a difference between a cosmetic and functional assistant. This text identifies the difference and helps you get started searching for, and working with an assistant.

• Assistant Profile
• Business Considerations
• Assistant Functionality
• Team Profile
• Finding an Assistant
• Assistant/Magician Relationship
• Production with Assistant
• Wrapping it Up

1st edition 2021, PDF 25 pages.

Out with your friends just to enjoy the evening. The manager comes up to you and says one of the acts did not show up. He asks you to do a 20-minute set. You didn't bring anything with you. All you can work with is what you can find on hand. Could you do it? This ebook offers some ideas you could use.

• Real events
• Don't panic
• Relax, take your time
• Audience must believe this is natural
• Look around
• Wrapping it up

1st edition 2021, PDF 16 pages.

The difference between an average and great magician is the audience connection. Audience members text, talk with their neighbors and do other things because they are not tuned in, connected, with the performance. This ebook identifies the connection, points out the importance, and covers a few tools magicians can use to capture and strengthen that connection.

• The Audience Connection
• Capturing the Audience
• Different Connection Tools
• Working the Connection
• Wrapping it Up

1st edition 2021; PDF 17 pages.

Senior centers can be a strong market. They already practice social distancing and are anxious for fresh entertainment. This text identifies changes for these types of show, contact goals when speaking with the Activity Director, and follow-up activities to entice future bookings.

• Preface
• The audience
• The activity director
• The budget
• Contact
• Performance
• Follow-up
• Wrapping it up

• Ghost Writing
• Articles for Abraca-Poof
• Market to Market
• Working for Tips
• Fumble Advantage
• Guest Speaker Training
• Agents
• Variety Shows
• Transporting Magic

• Closing My Back Stage Magic
• Giving Something Back
• Market to Market
• Stage to Television
• Modified Tackle Box
• Let Audience Lead You
• Preshow Warm Up
• Microphones for Sale
• Sorry, I Can't

• National Organizations
• 2020 Abraca-Poof: A year of newsletters
• Marketing
• Market to Market
• Write
• Interactive Coaching
• Connecting the Dots
• Getting Ready to Retire
• Pandemic Impact
• Health
• Sound Problems

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

• Overview
• Camera and microphone
• Lighting
• Camera angle
• Production, performance assistance
• Show
• Sponsors
• Recorded shows
• Pricing
• Wrapping it up
• Sources

1st edition 2020, PDF 28 pages.

• End of Year
• Market to Market
• Creativity
• Intentionally Revealed Trick
• Personal Library
• Chain Letter / Email
• Pandemic Impact

1st edition 2020, 10 pages.

Everyone has creativity. When you select the color to paint a room, pick out an outfit to wear or the wrapping on a present you are exercising a form of creativity. One only has to recognize that, and learn to develop it. New magic is the result of someone coming up with an idea and developing it into a trick/routine. This ebook identifies creativity and the creative process. I have included a step by step narration of one of my signature tricks "the magical egg tray". The process begins with an initial idea and works through sequential steps to bring the routine to the finish. Creativity, like...

• What do you charge?
• Market to Market
• Exercise Creativity
• Thanksgiving
• Body Language
• Emergency 20 Minutes
• What Makes Magic Work
• Invoice Donated Shows/Services
• Entertainment Factor

1st edition 2020, 10 pages.

As entertainers we must use every tool available to delivery our magic to the audience. Body language, often not considered, enhances the connection, compliments the communication and directly impacts the entertainment factor. This ebook identifies body language. It is an attempt to bring the skills associated with theater into the hands of the magician. We have to play to those in the back row and balcony. The best approach is to entertain using your full body.

• Body language
• Body elements
• Timing and body language
• Body language comparisons
• Wrapping it up

• Warm-Ups
• Market to Market: Rose and a Business Card
• Magic Goes Vaudeville
• Wireless Microphone Sale
• Coaching, Mentoring and Training
• Creativity
• Working It
• Plant a Magic Seed

1st edition 2020, 10 pages.

The pandemic has major impact on entertainment. Looking back through history the vaudeville style show was immensely popular. Magicians can tap into that type of production to get back in front of audiences once again. This text introduces and helps you plan a vaudeville style show. Want to get back to work in front of an audience? This may be the approach you need to help build your schedule.

• August 2020
• Key factors of pandemic
• Vaudeville
• Magic show production
• Booking
• Expanding
• Wrapping it up

• Microphones
• Market to Market
• Pandemic Plus
• Blink of the Eye
• VCR Tapes
• Recycle Old Magic
• Magic goes Vaudeville
• Clean you Cannot See

1st edition 2020, 10 pages.

• #1 Marketing, Selling & Business Matters (Hot List)
• Market to Market
• Q & A
• Trick Complete Failure
• Pocket Magic, No Pockets
• Progressive Retirement
• Instructions Worth Keeping
• Other Side of Your Profile
• Online Magic

1st edition 2020, 10 pages.

• Thank You
• Market to Market
• Gold Mine in Old Magic
• Negotiation, the Power of No
• Sources of Education
• Online Training Sessions

1st edition 2020, 10 pages.

• Tools
• Market to Market
• Facial Expression and Gestures, Missing Element
• Negotiation
• Online Income
• Insurance

1st edition 2020, 10 pages.

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

• Negotiation History
• Availability Signs
• The Approach
• In the Trenches
• Be Ready to Walk
• One Last Attempt
• Close the Deal
• Wrapping it Up

1st edition 2020, PDF...

Sponsors are one of the most powerful assets a magician can have. Sponsorship can be one of the strongest marketing activities for a business. The interactive potentials with the audience enhance the exposure, and compared to other media, they can get higher results. This ebook identifies the benefits of sponsorship, introduces ways to approach businesses and provides ideas for ongoing support. The organization wanting a show may not have the funds to hire you. If the audience appeals to your sponsor, the sponsor will pay your invoice, and you can perform for the hosting organization at no charge....

• May Showers
• Market to Market
• That's Old
• Corona Virus
• Covid-19 Book Special
• www.lybrary.com
• My Books

1st edition 2020, 10 pages.

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

• Open or Not?
• Market to Market
• Backup
• Not Working, Can't Get my Hands to Manipulate, Just Keeps Getting Worse. I Give Up!
• $400 Really???
• Special Priced Cups/Balls
• Professional Show Development Lecture Season Special Price
• Give the Audience Time

1st edition 2020, 10 pages.

Magicians are exposed to all kinds of magic. Illusions, card, coin, close-up, and other types of magic pass through our hands/eyes almost on a daily basis. There is no way a magician can remember them all. But with a good backup system, bringing them back into your performance can be easy as read/follow instructions.

• Preface
• What is backup and purpose?
• Where do I start?
• Time to input information
• Cross reference sheets
• Keep it up
• Wrapping it up

1st edition 2020, PDF 16 pages.

• 2020: New Website Design
• Market To Market / Business Cards
• Never Judge A Book By Its Lack Of Cover
• Lectures
• Silence can add Drama
• Customer Materials
• Lybrary.com
• Do You Belong?

1st edition 2020, 10 pages.

• Market To Market
• Repair, Touchup and Replace
• Gold Mine / My Closet
• Warm Up
• Oops, Now What
• Shelf Life of Referrals
• Help Those that Hire You

1st edition 2020, 10 pages.

The close of your performance is your last chance to make a lasting impression on your audience. It should bring the audience to the peak of excitement, energize them and leave them talking about your magic. This text identifies the goals of the close. It provides examples and suggestions to help you develop a strong, effective close. Future performances often depend on the posture you leave your audience. Pull out all the stops, use all your tools to make your close one to be remembered.

• Basic Show Composition
• The Build Up
• Close Goals
• Tools for The Close
• Sample Closes
• Document
• Wrapping...

• Do Not Lose Those Treasures
• Non-verbal Communication
• Convention/Seminar Planning
• A Cold Look in the Mirror
• Wake Up Media Guy
• Dues and Insurance
• A Performance Lecture
• Your First Trick

1st edition 2019, 10 pages.

• 2020 Goal Planning
• Three Years of Abraca-Poof
• Year End Activities
• Where are those Instructions?
• Special Delivery
• Gold Mine Store Displays
• Thank You Marketing
• Special Readership Thank You

1st edition 2019, 10 pages.

The two most important elements of a performance are the opening and close. The opening sets the environment for the audience to be entertained. The close is the magician's last chance to leave a lasting impression on the audience. To be effective, the opening must meet specific goals. This text identifies them and provides ideas, samples and recommendations to help the magician attain them.

• Show Structure
• Primary Opening Goals
• Types of Opening
• Opener Planning
• Sample Openings
• Document
• Wrapping It Up

• Thanks
• Fortune in my Closet
• Stage Makeup
• Self-Contained
• Professor's Nightmare Christian Version
• Oh the Weather Outside is ...
• What Makes Magic Work

1st edition 2019, 10 pages.

Businesses in a wide range of industries use coupon marketing. It prompts customers to return and helps promote referrals and recommendations. Magicians might consider coupons to help fill schedules during the slow seasons. The keys are to relate the coupon to a specific reason/justification, set an expiration date and control the number of coupons printed/distributed.

This text will help you get started with a controlled coupon marketing campaign. The coupon is printed on your color printer. The number you distribute is based on your established customer list. The results could turn into...