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Theory, Articles & Reviews

Theory is too often neglected. As the saying goes "The most practical thing is a good theory," you should be well grounded in magic's theory. We offer a wide variety of titles from the classics Our Magic, The Art of Magic and Fitzkee's trilogy, to modern articles by some of the most respected and outspoken teachers like Jamy Ian Swiss and Michael Close. You might also want to browse our Marketing category which offers a lot of advice on how to present yourself in a professional manner.

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Author Unknown

Saturday Review by Author UnknownThis is the review of Robert-Houdin's The Sharper Detected and Exposed that appeared in Saturday Review on May 9th, 1863.

1st edition 1863; PDF 5 pages.

2018 / 8 / 23
$2.00

£1.58
€1.85
C$2.70
AUD$3.00
₹138.40
CN¥13.76
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R$7.70
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Roberto Giobbi

Secret Twitter by Roberto GiobbiSecret Twitter is now available as a PDF compilation. In addition you will get a readworthy introduction by Roberto. We have also added all replies to Roberto's daily tweets. Max Maven was the most vocal and opinionated one, but you will also get thoughts by Pit Hartling, Denis Behr, Ian Kendall and others.
What is Secret Twitter? If you are familiar with Roberto Giobbi's book Secret Agenda you can probably guess. Secret Twitter is a completely new and innovative way for Roberto to share his thoughts, comments, advice and insight with you - via Twitter.

For fourteen months, starting with November 1st 2014 and...

2014 / 9 / 25
$29.90

£23.68
€27.67
C$40.39
AUD$44.92
₹2069.08
CN¥205.71
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R$115.12
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Brian T. Lees

Setting the Environment by Brian T. LeesA major portion of the audience's experience involves the environment. Their enjoyment can be pleasurable or highly distracted by the area they are given to watch you. This text covers the importance of the performing environment from both the stage and audience perspectives. It goes into details that need to be discussed before the room is set up. It covers many areas most magicians take for granted.
  • Seating
  • Staff
  • Performance Area
  • Sound
  • Flow Path
  • Emergencies
  • Get Ahead of Set Up
  • Meet and Greet
  • Wrapping it Up

1st edition 2016, 20 pages.

2016 / 9 / 17
$10.00

£7.92
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Brian T. Lees

Show Development by Brian T. LeesA primer to help organize clusters of magic into a professional show. Rate your magic in terms of entertainment factor and establish a flow that moves your performance from show opening to close. Learn the reasons larger and smaller magic are blended into a performance. Then learn how to use these various waves to slowly build your audience to that big "wow" finish successful magicians close with.
  • Show Components
  • Mechanics
  • Inventory
  • Flow
  • Music
  • Produce Your Show
  • Specialty Shows
  • Documentation/Backup
  • Wrapping It Up

1st edition 2016, 27 pages.

2016 / 6 / 23
$10.00

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Brian T. Lees

Show Documentation by Brian T. Lees"I used to do that trick many years ago. I just cannot remember how it went but the audience loved it." Have you heard that before? Everyone has files. We keep records of bill payments, taxes, bank statements and a bunch of other important information. Why would your magic be any different?

This ebook identifies the importance of keeping back up information on your magic. It offers suggestions on a file system that includes text, binders and DVD sources. Armed with this system you could bring back any magic that you have done in the past. Use your files to determine what has changed, what...

2016 / 4 / 21
$10.00

£7.92
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₹692.00
CN¥68.80
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R$38.50
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Dariel Fitzkee

Showmanship for Magicians by Dariel FitzkeeDariel Fitzkee authored one of the best trilogies on magic theory. This volume, book one in the trilogy, primarily deals with theoretical aspects of a magic performance. This book has been cited numerous times and is one of the standard works every serious magician should read. Fitzkee has a very analytical mind and describes his thoughts clearly. As with any theory not everyone will agree with every detail and every suggestion. Regardless of if you fully subscribe to Fitzkee's thinking or not, there is plenty to learn from his writings.

Here is what others had to say about this book, when...

2006 / 8 / 10
$9.00

£7.13
€8.33
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AUD$13.52
₹622.80
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JP¥996.46
R$34.65
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Richard L. Tenace

Stage Craft for Magicians by Richard L. TenaceThe average magician focuses on tricks, moves and method. The really good ones know that acting is an even more important aspect of a magic performance, regardless of if you are standing on a stage or close-up next to a cocktail table.

Richard Tenace is one of those performers who urges all magicians to take acting classes, to develop a character or persona, to script your effects, to treat our audience with respect, to go beyond fooling somebody to achieving astonishment and entertainment.

Tenace describes these methods and practices on a very accessible and practical level. This is not...

2009 / 6 / 25
$25.00

£19.80
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Barry Mitchell

Stage Up-ers by Barry MitchellThis subject and the information covered is vital to every performer. That is if you want to improve. If you think you're already the best in the world then stop reading this now. But if you want to know more about how to stand on any stage with more presence, personality, and professionalism then don't miss this recording. This could be the best you spend this year to improve your professionalism and show. But more than that it will prove that you really want to improve your talent and not just sit on the sideline.
  1. Introduction
  2. Open Up
  3. Open strong or die fast
  4. Climbing the show mountain ...
2008 / 2 / 12
$20.00

£15.84
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Bob Cassidy

Staging It by Bob CassidyThere is no argument about the dilemma faced by many newcomers to mentalism. Are mental effects best presented as natural phenomena of the mind, or as examples of rare paranormal or supernatural abilities?

Most of today's mentalists use the "mental skill" as opposed to the "psychic gift" approach, but only rarely are they particularly consistent about it. Even Joseph Dunninger, the pre-eminent mentalist of the twentieth century, sometimes made conflicting claims. While he stated that his thought reading skills were "scientific" and not those of a fortune-teller or psychic, his promotional materials often...

2007 / 7 / 6
$25.00

£19.80
€23.13
C$33.77
AUD$37.56
₹1730.00
CN¥172.00
JP¥2767.95
R$96.25
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Stephen Ablett

Stories from the Life of a Magician by Stephen AblettThis ebook contains 50 amusing, educational and interesting stories from Stephen's career as a professional magician. Read about his experiences on Britain's Got Talent, what it was like working on the ferries and on the cruise ships. His shows at celebrity parties and the political scandals behind magic competitions. He holds nothing back in hope that you will find some amusement in his ramblings. Sit back and enjoy these amusing antidotes from the life of a magician.

1st edition 2015, 200 pages.

2015 / 9 / 1
$15.00

£11.88
€13.88
C$20.26
AUD$22.54
₹1038.00
CN¥103.20
JP¥1660.77
R$57.75
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Brian Richards

Tapping Into Your Creative Flow by Brian RichardsIf you believe that either somebody is creative or not and that there is nothing you can do to increase your creativity then this is not an ebook you want to read. However, if you do believe that you can improve your creativity, or if you are at least curious of how one would go about doing that, then I highly recommend you read this ebook by Brian Richards.

This ebook is not a generic self-help book. It directly addresses the magician and the specific needs and questions a magician has. It is also a very honest and down to earth book. Brian does not promise you that by simply reading it...

2011 / 5 / 4
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Chuck Romano

The Art of Deception by Chuck RomanoIn 1997 The Art of Deception - The Affinity between Conjuring and Art was published. The 407-page, hardbound book was a limited edition of 500 signed and numbered copies. It was well-received and quickly went out of print. The book has never been reprinted, and probably never will be, because the cost would be too great. The Art of Deception originally sold for $110. Now you can have a copy of this fascinating book for a fraction of the original price. An errata page and addendum are also included in this ebook.

The book contains hundreds of illustrations, with many of them in full color....

2005 / 9 / 6
$29.90

£23.68
€27.67
C$40.39
AUD$44.92
₹2069.08
CN¥205.71
JP¥3310.47
R$115.12
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(on CDROM)

Mystic Alexandre

The Art of Performance in Magic and Mentalism by Mystic AlexandreThis was the first booklet I published way back in 2002 and it was born out of a lecture I did in Rio de Janeiro, Brazil where I ended by discussing The Art Of Performance In Magic And Mentalism and answering questions on the subject.

It's a brief manuscript with strong messages to reflect upon concerning principles that will enhance your rounded approach to becoming a respected performer.

In this manuscript I touch on the following questions:

  • Is There a Quicker Way To Become a Better Performer?
  • How Do You Keep Spectators From Messing You Up?
  • What Is The Most Important Aspect of Performance? ...
2014 / 11 / 14
$4.00

£3.17
€3.70
C$5.40
AUD$6.01
₹276.80
CN¥27.52
JP¥442.87
R$15.40
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Clarke Crandall

The Best of Senator Crandall by Clarke CrandallCompiled and edited by Neil Foster. Illustrated by Sid Lorraine with an introduction by Robert Lund who says, "in his field, as the professional dissenter and commentator on the foibles of magicians, he is the most original entertaining writer on conjuring today." He was talking about Clarke "The Senator" Crandall and his ebook contains the following chapters:
  • INTRODUCTION
  • DEDICATION
  • It's a Mystery to Me ...
  • Let him who is without sin ...
  • Panties, Falsies and Lolly-pops
  • The Egg and I
  • Criticism should be a reward
  • ... and with much less effort
  • Those who watched ... saw an artist
  • Barbecueitis...
2015 / 8 / 29
$9.95

£7.88
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₹688.54
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JP¥1101.64
R$38.31
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Sidney W. Clarke & Adolphe Blind

The Bibliography of Conjuring - and kindred deceptions by Sidney W. Clarke & Adolphe BlindThis bibliography collects about 2000 works that deal with tricks and illusions, and with the varied deceptions that are usually presented as part of a conjuring entertainment, including automata, chapeaugraphy, chemical and electrical tricks, escaping, fire handling, gamblers' tricks, hand-shadows, juggling, lightning sketches, optical illusions, pseudo-spiritualistic manifestations, second sight, thought reading, thought transference and ventriloquism. The list includes languages other than English in particular German and French books. Excluded are books on the so-called occult arts, but...
2019 / 6 / 1
$10.00

£7.92
€9.25
C$13.51
AUD$15.02
₹692.00
CN¥68.80
JP¥1107.18
R$38.50
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PDF_facsimile

Mihwonkuoy Refizul

The Book Without Words by Mihwonkuoy Refizul

The real secrets on how to become the greatest magician in the world. Dedicated to the discerning conjurors, the cheaters, the liars, and all other lost souls - whatever age, who want to impress, manipulate, and magish other people for profit, fun, or just entertainment.

Included is a very clever and creative book test, for all of you who require a strong effect to justify the purchase.

The truth is delivered as a satire, which makes it a fun read, but at the same time delivers a profoundly deep and true message.

  • About the Author
  • Part One
    • Introduction
    • The Basic Principles
    • The...
2019 / 10 / 10
$6.66

£5.28
€6.16
C$9.00
AUD$10.01
₹460.87
CN¥45.82
JP¥737.38
R$25.64
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Leo Behnke

The Conservation of Magic by Leo BehnkeDo you know the correct temperature for your library? What should the humidity be? Can you save rotting leather? What's the best method of storing playing cards? How do you recover computer disks that have been drowned? Just one reading of The Conservation of Magic will save you years of research and study in order to care for your artifacts so future collectors will find them in the best possible condition. Each chapter gives you the basics of understanding your magic collectibles, and then, step-by-step, how to care for them. You will learn how to look at your treasures like a professional,...
2007 / 1 / 3
$25.00

£19.80
€23.13
C$33.77
AUD$37.56
₹1730.00
CN¥172.00
JP¥2767.95
R$96.25
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Jim Kleefeld

The Contract Book by Jim KleefeldUnless you are exclusively performing for friends and family, you should have a contract for each engagement. Of course, the best is to have a lawyer in your home state write up a contract specifically tailored to your needs and circumstances. But before you contact your lawyer you should sit down and read this ebook to learn more about contracts. The better prepared you are and the clearer you can present your needs to your lawyer the less time it will take and the less money it will cost. Your lawyer will also respect you more if you have a better understanding and know what you want and why...
2006 / 1 / 13
$20.00

£15.84
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₹1384.00
CN¥137.60
JP¥2214.36
R$77.00
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Don Bursell

The Creative Mind by Don BursellWith 1000s of magic routines available, why do many magician's perform the same routines, without any change, modification or effort to make those routines unique?

The Creative Mind is simply Don Bursell's ideas for creating new routines, brainstorming new variations, and keeping track of those ideas.

The 2nd half are tricks that Don has created over the years, and based on advice from Jon Racherbaumer, wrote them down so as not to forget them. One of them, Headmover, has been an odd signature piece of Don's programs for over 20 years. Another routine, The Needles, is Don's solution to the East Indian...

2019 / 9 / 3
$15.00

£11.88
€13.88
C$20.26
AUD$22.54
₹1038.00
CN¥103.20
JP¥1660.77
R$57.75
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Maximiliano Yedid

The DaOrtiz Report by Maximiliano YedidThis ebook is published with Dani DaOrtiz' permission and blessing.

Card magic is evolving. Card magicians are no longer looking for the latest "moves" and "techniques", no longer are they caring for more ways to deal seconds and bottoms. What they are looking for are psychological ploys and techniques that will allow you to create impossible magic.

Dani DaOrtiz is a new force in card magic. He revolutionized it. But how many times do I hear: "I would do that... If I were him". Many magicians feel that DaOrtiz' spontaneousness and carefreeness is not a match of their personality.

In this report...

2015 / 10 / 26
$6.00

£4.75
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₹415.20
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