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Theory, Articles & Reviews

Theory is too often neglected. As the saying goes "The most practical thing is a good theory," you should be well grounded in magic's theory. We offer a wide variety of titles from the classics Our Magic, The Art of Magic and Fitzkee's trilogy, to modern articles by some of the most respected and outspoken teachers like Jamy Ian Swiss and Michael Close. You might also want to browse our Marketing category which offers a lot of advice on how to present yourself in a professional manner.

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Alan Alan

Professional Performing Advice by Alan AlanTwo volumes and amongst the most valuable to the young performer who wants really practical professional advice right from the start. Alan Alan is one of the world's most highly paid escapologists and without revealing his very closest secrets he explains how the simplest stunt or effect can be built up into a great money-making act.

An extract from Alan Alan's death defying escape from a burning rope hanging over a cage of fierce lions is also included and completely analysed detail by detail by Alan Alan. Slightly muffled sound quality but the content is worth its weight in gold for anyone...

2010 / 2 / 16
$19.00

£15.56
€17.25
C$26.28
AUD$27.93
₹1314.80
CN¥130.72
JP¥2083.01
R$73.15
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Jim Sisti

Professional Restaurant Magic by Jim SistiThis is a comprehensive guide to developing a restaurant magic repertoire, finding a suitable venue, strategies to help you keep your job and other practical information for the working professional.

Jim Sisti is a long time, experienced and professional restaurant magician. He was also the editor of The Magic Menu, a magic journal solely dedicated to bar and restaurant magic. You won't find any effects in this ebook, but you will find heaps of practical advice to build a career with restaurant magic. And most of the information, advice and suggestions you will receive apply in good part to other venues...

2006 / 6 / 26
$19.00

£15.56
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CN¥130.72
JP¥2083.01
R$73.15
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Brian T. Lees

Professional Show Development by Brian T. LeesYou do not have to hire a director, choreographer and technical designer to produce your own professional show. This ebook covers the environment, building your outline of magic, using music, and developing your show. Learn how to fine tune your performance through rehearsal, problem area recognition and the flow from opening to your finale. A high-quality professional production is within your grasp using a lot of materials you may already own.
  1. Set the stage
    • Backdrop
    • Sound, P/A System
    • Music
    • Lights
    • Working tables, etc.
    • Transporting
    • Cases, boxes, bags trunks and carts.
  2. Show components ...
2019 / 7 / 21
$30.00

£24.56
€27.24
C$41.49
AUD$44.10
₹2076.00
CN¥206.40
JP¥3288.96
R$115.50
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Max Holden

Programmes of Famous Magicians by Max HoldenThis ebook gives a very nice glimpse into the past. It describes the routines and effects of the programmes of famous magicians. You will find descriptions of programmes by Dai Vernon, Al Baker, Annemann, Cardini, Blackstone, Dante, Davenport, Hugard, Keating, and many more. Check the table of contents link further down for the complete list.

1st edition, 1937, Max Holden, New York City; 49 pages.

  1. Percy Abbott
  2. AMAC
  3. Annemann
  4. Al Baker
  5. Roy Benson
  6. Walter Baker & Co
  7. McDonald Birch & Co
  8. John Blackledge
  9. John Booth
  10. Harry Blackstone
  11. The Late Herbert Brooks
  12. Milbourne Christopher
  13. The Great Carmo
  14. Keith Clark
  15. Cardini
  16. Cortini
  17. Chris Charlton
  18. Judson Cole
  19. Henry Clive ...
2005 / 9 / 10
$6.00

£4.91
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₹415.20
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R$23.10
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Joseph Jastrow

Psychological Notes Upon Sleight-of-Hand Experts by Joseph JastrowJastrow wondered if the pursuit of sleight-of-hand conjuring develops any special motor or mental powers. He invited Alexander Hermann and Harry Kellar and put them through a range of tests comparing them to average folks. In this article you will find out how these two giants of conjuring compare to the average.

From the introduction:

Having recently enjoyed visits at my Psychological Laboratory from Messrs. Hermann and Kellar, the widely-known prestidigitators, I put together the results of the series of tests to which they kindly submitted. As the time at my disposal for these tests was limited,...
2020 / 3 / 26
$3.00

£2.46
€2.72
C$4.15
AUD$4.41
₹207.60
CN¥20.64
JP¥328.90
R$11.55
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Alfred Binet

Psychology of Prestidigitation by Alfred BinetThis article makes an effort to analyze the different processes by which sleight-of-hand illusions are produced in the mind of spectators. Different causes are identified by studying various illusions and observing performing magicians in the lab.

1st edition 1894, 17 pages; PDF 15 pages.

2020 / 3 / 19
$3.00

£2.46
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₹207.60
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Brian T. Lees

Same Show Over and Over by Brian T. LeesMagicians do the same basic show over and over. This text will help you prepare for a second, third or fourth show that same day. It covers the need to decompress from the first performance, relax, and reset. Then it identifies ways to pump yourself back up.

Every time you step on stage the audience should feel they are experiencing a premier performance. They don't care if we have done the same magic 100 times already. They want to see a fresh, energetic show each and every time.

This text will cover some of the things professionals do between shows. They follow steps that help them...

2016 / 10 / 15
$10.00

£8.19
€9.08
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AUD$14.70
₹692.00
CN¥68.80
JP¥1096.32
R$38.50
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Author Unknown

Saturday Review by Author UnknownThis is the review of Robert-Houdin's The Sharper Detected and Exposed that appeared in Saturday Review on May 9th, 1863.

1st edition 1863; PDF 5 pages.

2018 / 8 / 23
$2.00

£1.64
€1.82
C$2.77
AUD$2.94
₹138.40
CN¥13.76
JP¥219.26
R$7.70
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PDF

Roberto Giobbi

Secret Twitter by Roberto GiobbiSecret Twitter is now available as a PDF compilation. In addition you will get a readworthy introduction by Roberto. We have also added all replies to Roberto's daily tweets. Max Maven was the most vocal and opinionated one, but you will also get thoughts by Pit Hartling, Denis Behr, Ian Kendall and others.
What is Secret Twitter? If you are familiar with Roberto Giobbi's book Secret Agenda you can probably guess. Secret Twitter is a completely new and innovative way for Roberto to share his thoughts, comments, advice and insight with you - via Twitter.

For fourteen months, starting with November 1st 2014 and...

2014 / 9 / 25
$29.90

£24.48
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C$41.35
AUD$43.95
₹2069.08
CN¥205.71
JP¥3278.00
R$115.12
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Brian T. Lees

Setting the Environment by Brian T. LeesA major portion of the audience's experience involves the environment. Their enjoyment can be pleasurable or highly distracted by the area they are given to watch you. This text covers the importance of the performing environment from both the stage and audience perspectives. It goes into details that need to be discussed before the room is set up. It covers many areas most magicians take for granted.
  • Seating
  • Staff
  • Performance Area
  • Sound
  • Flow Path
  • Emergencies
  • Get Ahead of Set Up
  • Meet and Greet
  • Wrapping it Up

1st edition 2016, 20 pages.

2016 / 9 / 17
$10.00

£8.19
€9.08
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AUD$14.70
₹692.00
CN¥68.80
JP¥1096.32
R$38.50
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Brian T. Lees

Show Development by Brian T. LeesA primer to help organize clusters of magic into a professional show. Rate your magic in terms of entertainment factor and establish a flow that moves your performance from show opening to close. Learn the reasons larger and smaller magic are blended into a performance. Then learn how to use these various waves to slowly build your audience to that big "wow" finish successful magicians close with.
  • Show Components
  • Mechanics
  • Inventory
  • Flow
  • Music
  • Produce Your Show
  • Specialty Shows
  • Documentation/Backup
  • Wrapping It Up

1st edition 2016, 27 pages.

2016 / 6 / 23
$10.00

£8.19
€9.08
C$13.83
AUD$14.70
₹692.00
CN¥68.80
JP¥1096.32
R$38.50
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Brian T. Lees

Show Documentation by Brian T. Lees"I used to do that trick many years ago. I just cannot remember how it went but the audience loved it." Have you heard that before? Everyone has files. We keep records of bill payments, taxes, bank statements and a bunch of other important information. Why would your magic be any different?

This ebook identifies the importance of keeping back up information on your magic. It offers suggestions on a file system that includes text, binders and DVD sources. Armed with this system you could bring back any magic that you have done in the past. Use your files to determine what has changed, what...

2016 / 4 / 21
$10.00

£8.19
€9.08
C$13.83
AUD$14.70
₹692.00
CN¥68.80
JP¥1096.32
R$38.50
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PDF

Dariel Fitzkee

Showmanship for Magicians by Dariel FitzkeeDariel Fitzkee authored one of the best trilogies on magic theory. This volume, book one in the trilogy, primarily deals with theoretical aspects of a magic performance. This book has been cited numerous times and is one of the standard works every serious magician should read. Fitzkee has a very analytical mind and describes his thoughts clearly. As with any theory not everyone will agree with every detail and every suggestion. Regardless of if you fully subscribe to Fitzkee's thinking or not, there is plenty to learn from his writings.

Here is what others had to say about this book, when...

2006 / 8 / 10
$9.00

£7.37
€8.17
C$12.45
AUD$13.23
₹622.80
CN¥61.92
JP¥986.69
R$34.65
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Richard L. Tenace

Stage Craft for Magicians by Richard L. TenaceThe average magician focuses on tricks, moves and method. The really good ones know that acting is an even more important aspect of a magic performance, regardless of if you are standing on a stage or close-up next to a cocktail table.

Richard Tenace is one of those performers who urges all magicians to take acting classes, to develop a character or persona, to script your effects, to treat our audience with respect, to go beyond fooling somebody to achieving astonishment and entertainment.

Tenace describes these methods and practices on a very accessible and practical level. This is not...

2009 / 6 / 25
$25.00

£20.47
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AUD$36.75
₹1730.00
CN¥172.00
JP¥2740.80
R$96.25
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Barry Mitchell

Stage Up-ers by Barry MitchellThis subject and the information covered is vital to every performer. That is if you want to improve. If you think you're already the best in the world then stop reading this now. But if you want to know more about how to stand on any stage with more presence, personality, and professionalism then don't miss this recording. This could be the best you spend this year to improve your professionalism and show. But more than that it will prove that you really want to improve your talent and not just sit on the sideline.
  1. Introduction
  2. Open Up
  3. Open strong or die fast
  4. Climbing the show mountain ...
2008 / 2 / 12
$20.00

£16.37
€18.16
C$27.66
AUD$29.40
₹1384.00
CN¥137.60
JP¥2192.64
R$77.00
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Bob Cassidy

Staging It by Bob CassidyThere is no argument about the dilemma faced by many newcomers to mentalism. Are mental effects best presented as natural phenomena of the mind, or as examples of rare paranormal or supernatural abilities?

Most of today's mentalists use the "mental skill" as opposed to the "psychic gift" approach, but only rarely are they particularly consistent about it. Even Joseph Dunninger, the pre-eminent mentalist of the twentieth century, sometimes made conflicting claims. While he stated that his thought reading skills were "scientific" and not those of a fortune-teller or psychic, his promotional materials often...

2007 / 7 / 6
$25.00

£20.47
€22.70
C$34.57
AUD$36.75
₹1730.00
CN¥172.00
JP¥2740.80
R$96.25
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Brian Richards

Tapping Into Your Creative Flow by Brian RichardsIf you believe that either somebody is creative or not and that there is nothing you can do to increase your creativity then this is not an ebook you want to read. However, if you do believe that you can improve your creativity, or if you are at least curious of how one would go about doing that, then I highly recommend you read this ebook by Brian Richards.

This ebook is not a generic self-help book. It directly addresses the magician and the specific needs and questions a magician has. It is also a very honest and down to earth book. Brian does not promise you that by simply reading it...

2011 / 5 / 4
$20.00

£16.37
€18.16
C$27.66
AUD$29.40
₹1384.00
CN¥137.60
JP¥2192.64
R$77.00
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PDF & MP3

Chuck Romano

The Art of Deception by Chuck RomanoIn 1997 The Art of Deception - The Affinity between Conjuring and Art was published. The 407-page, hardbound book was a limited edition of 500 signed and numbered copies. It was well-received and quickly went out of print. The book has never been reprinted, and probably never will be, because the cost would be too great. The Art of Deception originally sold for $110. Now you can have a copy of this fascinating book for a fraction of the original price. An errata page and addendum are also included in this ebook.

The book contains hundreds of illustrations, with many of them in full color....

2005 / 9 / 6
$29.90

£24.48
€27.15
C$41.35
AUD$43.95
₹2069.08
CN¥205.71
JP¥3278.00
R$115.12
more than one
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(on CDROM)

Mystic Alexandre

The Art of Performance in Magic and Mentalism by Mystic AlexandreThis was the first booklet I published way back in 2002 and it was born out of a lecture I did in Rio de Janeiro, Brazil where I ended by discussing The Art Of Performance In Magic And Mentalism and answering questions on the subject.

It's a brief manuscript with strong messages to reflect upon concerning principles that will enhance your rounded approach to becoming a respected performer.

In this manuscript I touch on the following questions:

  • Is There a Quicker Way To Become a Better Performer?
  • How Do You Keep Spectators From Messing You Up?
  • What Is The Most Important Aspect of Performance? ...
2014 / 11 / 14
$4.00

£3.27
€3.63
C$5.53
AUD$5.88
₹276.80
CN¥27.52
JP¥438.53
R$15.40
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Clarke Crandall

The Best of Senator Crandall by Clarke CrandallCompiled and edited by Neil Foster. Illustrated by Sid Lorraine with an introduction by Robert Lund who says, "in his field, as the professional dissenter and commentator on the foibles of magicians, he is the most original entertaining writer on conjuring today." He was talking about Clarke "The Senator" Crandall and his ebook contains the following chapters:
  • INTRODUCTION
  • DEDICATION
  • It's a Mystery to Me ...
  • Let him who is without sin ...
  • Panties, Falsies and Lolly-pops
  • The Egg and I
  • Criticism should be a reward
  • ... and with much less effort
  • Those who watched ... saw an artist
  • Barbecueitis...
2015 / 8 / 29
$9.95

£8.15
€9.03
C$13.76
AUD$14.63
₹688.54
CN¥68.46
JP¥1090.84
R$38.31
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