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Marketing, Selling & Business Matters

How do you market your magic performances? How do you attract more interest for your entertainment services? How do you sell more and make more money? How can you make a living doing magic? These are some of the questions answered in the ebooks in this category. You should also browse the Theory, Articles & Reviews category.

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Harry Arons
How to Make Money with Hypnotism by Harry Arons

Do you have a hypnotic act or a sincere interest in hypnotism? You can make a good living with a career in the hypnosis field. This ebook shows you how.

Schools of hypnotism, as well as numerous correspondence courses and books, are turning out large numbers of newly-minted hypnotists every year. Most of these men and women are completely at a loss as to how to apply their talent, or attempt to break into fields in which legal or ethical restrictions conflict with their limited educational and other qualifications. Don't waste years of time and energy in dead-end activities and experimentation....

★★★★★ $8
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PDF

Brian T. Lees
Create Your Own Event by Brian T. Lees

There is $ to be made with community events. There will always be community needs and non-profits that work to address them. This text helps you get started planning events with non-profit organizations. If the organization has event plans in place you can work with them. If they do not have plans this text helps you partner with them to coordinate activities before, during and after the event. When schedules slow down, events are always close by that you might tap into. Pending the size of those events income potentials can be substantial.

The marketing impact between the event and the...

★★★★★ $8
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PDF

Devin Knight
Safe Shows During COVID-19 Pandemic by Devin Knight

The definitive work on performing during the COVID-19 pandemic. Right now, most of the world is on lock-down. However, some areas will soon be relaxing these restrictions. What that means is that people will be able to once again meet in small groups from 25 to 50 people, provided they follow the guidelines suggested by the various governments. This means that people will once again be allowed to have small parties. As time goes on, larger groups will be allowed as long as social distancing is practiced.

Are you ready for this time? Most magicians and hypnotists have had all their bookings...

$7
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PDF

Brian T. Lees
Sponsors by Brian T. Lees

Sponsors are one of the most powerful assets a magician can have. Sponsorship can be one of the strongest marketing activities for a business. The interactive potentials with the audience enhance the exposure, and compared to other media, they can get higher results. This ebook identifies the benefits of sponsorship, introduces ways to approach businesses and provides ideas for ongoing support. The organization wanting a show may not have the funds to hire you. If the audience appeals to your sponsor, the sponsor will pay your invoice, and you can perform for the hosting organization at no charge....

$10
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PDF

Brian T. Lees
Power of Negotiation by Brian T. Lees

When the potential customer says "no", it might translate as "not yet". There is a strong chance that there is not enough incentive yet. A good negotiating magician will not discount his price. He will discuss value added services and other incentives. Then he will ask the individual for the contact again. This text introduces the power of positive negotiation. Applying these tools will help you get more performance contracts.

  • Negotiation History
  • Availability Signs
  • The Approach
  • In the Trenches
  • Be Ready to Walk
  • One Last Attempt
  • Close the Deal
  • Wrapping it Up

1st edition 2020, PDF...

$15
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PDF

Magic Gareth
On Stage, Online by Magic Gareth

A handbook on the virtual magic show for family entertainers.

I was working as a successful kids entertainer when Covid-19 hit. Like everyone else I saw all of my live work vanish and my income dwindle. I took my kids show online, and it has been pretty successful. I have now performed over 200 online shows and learned lots along the way. So, I wrote an ebook and now I am talking about it.

Now is the time to get online for the future of family entertainment!

  • INTRODUCTION
  • PART 1: THE AUDITION
  • PART 2: REHEARSALS
    • The Initial Setup
    • The Backdrop
    • Webcam
    • Lighting
    • The Internet ...
★★★★★ $19
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Tommy Windsor
Presto Press Book by Tommy Windsor

The smart magician's guide to advertising and promotion, with over a hundred ways to advertise and get more dates. Learn insider secrets of advertising your act at a price that won't break the bank. Includes copy for advertising pieces, folders, and sales brochures, as well as suggested slogans for advertising giveaways.

One of the best pieces in the ebook is a treatise on how much to charge for your act. Undercharge and you've left money on the table, while overcharging can cost you the job. This is an ebook you won't be able to put down till you've digested every word. And you'd better...

$8
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PDF

Brian T. Lees
Vaudeville Magic Show by Brian T. Lees

The pandemic has major impact on entertainment. Looking back through history the vaudeville style show was immensely popular. Magicians can tap into that type of production to get back in front of audiences once again. This text introduces and helps you plan a vaudeville style show. Want to get back to work in front of an audience? This may be the approach you need to help build your schedule.

  • August 2020
  • Key factors of pandemic
  • Vaudeville
  • Magic show production
  • Booking
  • Expanding
  • Wrapping it up
1st edition 2020, PDF 22 pages.
$10
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PDF

Brian T. Lees
Online Magic Shows by Brian T. Lees

When your audience cannot come to you, you need to take your performance to them. Using equipment and materials you already own, you can get started. Pending the success you can grow your online magic as big as you wish. This text will help you get started with webcams, microphones, recording environment, planning your show and other things to consider.

  • Overview
  • Camera and microphone
  • Lighting
  • Camera angle
  • Production, performance assistance
  • Show
  • Sponsors
  • Recorded shows
  • Pricing
  • Wrapping it up
  • Sources

1st edition 2020, PDF 28 pages.

$20
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PDF

Wolfgang Riebe
Financial Savvy for Magicians by Wolfgang Riebe

What I wish I knew 30 years ago when I started my magic career.

Are you starting out, or fairly new to the magic profession? Are you an established pro that needs honest and open advice on how to become wealthy as a magician? This ebook should be the first and most important work in your magic book library. You may know secrets of magic tricks, but more importantly, do you know the secrets to a wealthy magician lifestyle?

Let's be honest, besides the handful of famous magicians...

  • How many wealthy magicians do you really know?
  • How about magicians that can retire comfortably tomorrow? ...
$10
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PDF

Dick and Virginia Williams
Booking Magic by Dick and Virginia Williams

Can you keep your act booked the whole year round without the expense of hiring an agent? The answer is a resounding yes. Dick and Virginia Williams worked TV, clubs, and corporate shows, plus banquets and hotels. And they kept busy. Yet, they handled the publicity, promotion, and booking of their act themselves, without the need for an advance man or agent. Their methods are revealed in this easy-to-follow manuscript. If you can read and follow directions, then you can do it, too.

In any other profession, Dick and Virginia would have kept their secrets to themselves. Yet, because their system...

★★★★★ $10
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Wolfgang Riebe
15 Animated Video Logos by Wolfgang Riebe

With social media, YouTube, and mobile magic videos becoming increasingly popular, opening animated video logos for magicians are a great way to add that 'professional' touch. Here are 15 different video logos supplied in both MP4 and MOV formats complete with a 'User Licence' to include these videos in any, and all of your video productions and use on all social media platforms.

As these are high-quality custom-made logos, they would easily sell for over $20 each and thus cost in the region of $300 and more, especially with an end-user licence included. This is a limited special offer on...

$75
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MP4 (video)

Brian T. Lees
Senior Center Shows by Brian T. Lees

Senior centers can be a strong market. They already practice social distancing and are anxious for fresh entertainment. This text identifies changes for these types of show, contact goals when speaking with the Activity Director, and follow-up activities to entice future bookings.

  • Preface
  • The audience
  • The activity director
  • The budget
  • Contact
  • Performance
  • Follow-up
  • Wrapping it up
1st edition 2021, PDF 20 pages.
★★★★★ $8
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PDF

Brian T. Lees
Performance Negotiation by Brian T. Lees

Magicians are in the entertainment service industry. Just like other independent contractors we provide quotes. There comes a time when we must negotiate. Some magicians move along when they hear the venue/individual say no. Others negotiate to try to find a win/win agreement. Those who are willing to negotiate their performance have a better chance of getting hired.

  • Negotiation, element of business
  • The differences between "NO"
  • When to negotiate
  • Set up negotiation
  • Open negotiations
  • Accept/decline negotiation
  • Wrapping it up

1st edition 2021, PDF 19 Seiten.

$20
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PDF

Brian T. Lees
Sponsored Shows by Brian T. Lees

Businesses have to promote themselves, even through the pandemic. Media today is extremely expensive and sponsorship is a very attractive alternative for them. The impact and long-range potentials are a win/win situation for both the business and the magician. This ebook gets you started with sponsors and identifies the "hot spots" you need to mention as you speak with them.

  • Business Basics
  • Basic Marketing
  • Sponsors
  • Sources to Consider
  • Approaches
  • Calendar and Files
  • Wrapping it Up

1st edition 2021, PDF 20 pages.

★★★★★ $20
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PDF

Brian T. Lees
Promote Your Magic Show by Brian T. Lees

Use local free or economical sources to promote your magic and get hired. This text gets you started on listing sources and using a tracking system to track your results. You refer to that system as you adjust your goals into areas that generate more opportunities to get hired.

  • Marketing 101
  • Marketing Tools
  • Marketing Plan
  • Tracking System
  • Wrapping It Up

1st edition 2021, PDF 20 pages.

$10
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PDF

Jim Mahoney
Playing Shopping Centres by Jim Mahoney

From the introduction by Billy McComb:

There are TWO THINGS you've got to appreciate about this treatise.

First of all it shines through every line that it's written by a man who knows what he is talking about and has actually WORKED Shopping Malls.

The second thing is something which Mike Caldwell said to me just a few weeks ago. We were wandering around London in the McCombomobile. He pointed out the shops in a district we were going through and said, "In a few years time you won't see many shops like that around." I said, "Why?". He said, "Because it will get like the States. Everyone will...

$8
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PDF

Regardt Laubscher
Money Magnet Tips for Kids Parties by Regardt Laubscher

The evergreen market of children's parties will make you feel like a 'magician farmer.' You can harvest 12months of the year. In this ebook of practical money-making tips, I will share my closest guarded secrets I have never told anyone before. I have been making use of these secrets for almost 2 decades and they have truly been my 'Money Magnet' throughout the years. I will cover topics such as

  • Performance packages, Marketing, Invoicing, Designing, Financial planning, and many more.
  • This ebook is really a personal treasure of mine.
  • If you are serious about making money in the Children's...
★★★★★ $9.79
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PDF

Wolfgang Riebe
The Million Dollar Magic Act by Wolfgang Riebe

LIMITED RELEASE. ONLY 30 COURSES AVAILABLE!

For the first time ever. A verifiable, proven Comedy Cabaret Magic act that has been performed in over 150 countries, the world's top cruise liners, theatres, and global corporate events.

Why would anyone share a success formula? Wolfgang has had an incredible global career and believes that we all need to share the magic for future generations. This is his way of leaving a legacy for a group of select magicians who are serious about taking their careers to the next level.

  • Learn from a professional that walks his talk and has lived the dream. ...
$1750
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PDF & MP4

Hank Moorehouse
So You Want To Make Money In Magic? by Hank Moorehouse

Tips on how to make money with magic and in particular kid shows. He addresses topics such as name, costume, publicity, booking, fee charged, tricks and props, etc. Includes a funny and at the same time revealing introduction by his wife.

1st edition 1972, PDF 7 pages.

$5.95
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PDF

Brian T. Lees
Magic Class by Brian T. Lees

Teaching a magic class is another way to generate income and promote yourself as a supportive magician. Community venues are always searching for programs such as this to host. They use these events to keep the community involved, provide productive activities for youth, and add additional services to their community programs.

This text outlines a basic magic class, provides materials you can use and can get you started with your first series of classes. Teaching a class will not pay as much as a large performance. But it still provides a solid base for income. A magic class can help fill...

$10
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PDF

Ulysses Frederick Grant
Money Making Secrets for Magicians by Ulysses Frederick Grant

Revised and expanded collection of valuable information for magicians and other variety acts, revealing how to get more money from your existing act.

The person who's fortunate enough to actually enjoy the work they do is indeed a lucky individual. And that's what you can do, too, with this updated guide that teaches you:

  • How to play summer and winter resort hotels. What to do, how much others average, etc.
  • How to play on cruises to Bermuda, etc., with all expenses and a profit. Makes an idea paid vacation.
  • How a doctor turned free show requests into paying propositions. This info...
★★★★★ $8
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PDF

Mark Leveridge
Learning from Experience by Mark Leveridge

Learning From Experience is an ebook in which I look back over my 40 years of full-time professional experience and identify 20 key things about performing commercially for laypeople that I wish I had known when I started.

Organizing these into 20 key facts, I explain the lessons that I have learned in this rich period of experience about performance, marketing, fees, trick selection, dealing with spectators, and more, and set out clear advice and food for thought to help you to short track your way to making good decisions.

Here is a list of the contents

  • Key Fact #1 - The Booker...
$14
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PDF

Brian T. Lees
Recurring Performances by Brian T. Lees

The advantage of recurring/repeat performances and how to market yourself for them.

  • Identifying the recurring performance need
  • The basic approach
  • Timing
  • Pricing
  • Personalizing the show to the entity/sponsor
  • Suggested businesses and entities to contact
  • Wrapping it up

1st edition 2022, PDF 19 pages.

$15
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PDF

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