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Theory, Articles & Reviews

Theory is too often neglected. As the saying goes "The most practical thing is a good theory," you should be well grounded in magic's theory. We offer a wide variety of titles from the classics Our Magic, The Art of Magic and Fitzkee's trilogy, to modern articles by some of the most respected and outspoken teachers like Jamy Ian Swiss and Michael Close. You might also want to browse our Marketing category which offers a lot of advice on how to present yourself in a professional manner.

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Jim Kleefeld
The Volunteer Book by Jim Kleefeld

Most magicians involve a part of their audience in some of their effects, be it the trivial act of picking a card, or a more involved on stage helper or assistant. We can call all of these people volunteers, because they volunteer to participate in one form or another. Jim Kleefeld has written the first detailed and thorough work on volunteers, how to pick them, treat them and plan accordingly. Since he is trained in theater and psychology, he is very qualified to understand the perspective of volunteers, how they feel, how they would like to be treated and how they might react.

You can find...

$20
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Barry Mitchell
Stage Up-ers by Barry Mitchell

This subject and the information covered is vital to every performer. That is if you want to improve. If you think you're already the best in the world then stop reading this now. But if you want to know more about how to stand on any stage with more presence, personality, and professionalism then don't miss this recording. This could be the best you spend this year to improve your professionalism and show. But more than that it will prove that you really want to improve your talent and not just sit on the sideline.

  1. Introduction
  2. Open Up
  3. Open strong or die fast
  4. Climbing the show mountain ...
★★★★★ $20
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MP3

Brian Miller
For Your Consideration by Brian Miller
"A splendid lecture which delves into the psychology of tricks and the thought behind them." -Central Connecticut Magicians' Association

"Brian elevates our art to a very high standard." -Ken Maynard, S.A.M. Assembly 16

"Very creative and informative." -C. Parker Swan III, Magic Historian

The unexamined routine is not worth performing.

Brian Miller has performed extensively for colleges, high schools, comedy clubs and theaters with his unique integration of stand-up comedy and magic to consistent adoring critical praise. In addition to his packed performing schedule, he currently...

$20
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Brian Richards
Tapping Into Your Creative Flow by Brian Richards

If you believe that either somebody is creative or not and that there is nothing you can do to increase your creativity then this is not an ebook you want to read. However, if you do believe that you can improve your creativity, or if you are at least curious of how one would go about doing that, then I highly recommend you read this ebook by Brian Richards.

This ebook is not a generic self-help book. It directly addresses the magician and the specific needs and questions a magician has. It is also a very honest and down to earth book. Brian does not promise you that by simply reading it...

★★★★★ $20
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PDF & MP3

Ian Kendall
Egotistical Opinions by Ian Kendall

This is a collection of six theory talks by Ian Kendall on various subjects of performing in general and performing magic in particular.

1st edition 2009

$20
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MP4 (video)

Brian T. Lees
Audience Entertainment Factor by Brian T. Lees

Audiences rate magicians based on their entertainment experience. One can have the best of everything: magic, manipulation, etc. and still fail in front of an audience. This material is not new. It has been taught in the theater industry and at schools for a very long time. However, there are not that many materials written to bring these skills into the hands of a magician.

This ebook will identify key elements that the magician must follow, and be aware of as he/she performs. Suggested materials might seem unimportant or a waist of time. But those same elements could be the factors that...

$20
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PDF

Brian T. Lees
Optical Character Recognition by Brian T. Lees

I remember reading an article about a magic trick. Not sure which magazine or issue it was in. But I want to read it again. I have two choices:

  1. I can start the magazine shuffle. Issue by issue looking for the article.
  2. Open a file folder on my computer. Then open the category folder and find the article.
OCR, Optical Character Recognition can be used to read the article into the computer. Once scanned the article can be pasted into a word processor, spell checked and formatted as needed.

An article written two months ago, or one that was published a few years ago can be found within...

$20
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PDF

Peter Mennie
Sound Advice for Magicians by Peter Mennie

Let's face it, once you step in front of an audience you not only have to be seen, but you have to be heard. And just like the sleight of hand in your show has to be the best it can be, the sound has to be the best it can be as well. Your audiences deserve better than 'it's good enough'.

Sound Advice For Magicians was written out of a lecture I do for magic clubs and clown alleys because I saw too many talented performers bomb in front of audiences because their sound system failed or the people running them were incompetent. In addition to performing full-time for over 40 years (with many...

$20
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PDF

Dartagnan
The Secret Gate by Dartagnan

The oldest, most pernicious, and insoluble problem in the history of magic was stated best by Henning Nelms, in his 1969 Magic and Showmanship: A Handbook for Conjurers ...

"No matter how astonishing a trick may be, it suffers from one major fault - it has no point."

This ebook is the long-sought-after answer to that statement.

[Please note that access to appendix 11 and 12 requires registration at the author's website.]

  • Acknowledgements
  • Foreword by Eric Evans
  • Preface
  • A Long Time Ago
  • A Lot of Simple Tricks and Nonsense
  • Best Star Pilot in the Galaxy
  • Scum and Villainy
  • Hokey Religions and Ancient Weapons
  • What Are You Trying To Push on Us
  • Tremor in the Force ...
★★★★★ $20.20
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Roberto Giobbi
Ask Roberto Giobbi by Roberto Giobbi

This is a totally unique book. 52 reader supplied questions. 52 opinionated, informed, expert answers by Roberto Giobbi. Roberto spent often several days to thoroughly answer each of the 52 questions. It is no wonder that this ebook has more than 330 regular sized pages. It is a publication unlike any other, where the readers gave the direction which the author followed.

Download a free extract.

The 52 questions asked and answered:

  1. Injog Overhand Shuffle
  2. Presentation Ideas
  3. How to Study
  4. Staystack
  5. Fear of starting to perform
  6. Three Card Monte
  7. Memorized version of Out of Sight Out...
★★★★★ $22
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softcover

PDF & softcover

Leo Behnke
The Conservation of Magic by Leo Behnke

Do you know the correct temperature for your library? What should the humidity be? Can you save rotting leather? What's the best method of storing playing cards? How do you recover computer disks that have been drowned? Just one reading of The Conservation of Magic will save you years of research and study in order to care for your artifacts so future collectors will find them in the best possible condition. Each chapter gives you the basics of understanding your magic collectibles, and then, step-by-step, how to care for them. You will learn how to look at your treasures like a professional,...

★★★★★ $25
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PDF

Bob Cassidy
Staging It by Bob Cassidy

There is no argument about the dilemma faced by many newcomers to mentalism. Are mental effects best presented as natural phenomena of the mind, or as examples of rare paranormal or supernatural abilities?

Most of today's mentalists use the "mental skill" as opposed to the "psychic gift" approach, but only rarely are they particularly consistent about it. Even Joseph Dunninger, the pre-eminent mentalist of the twentieth century, sometimes made conflicting claims. While he stated that his thought reading skills were "scientific" and not those of a fortune-teller or psychic, his promotional materials often...

★★★★★ $25
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PDF

Richard L. Tenace
Stage Craft for Magicians by Richard L. Tenace

The average magician focuses on tricks, moves and method. The really good ones know that acting is an even more important aspect of a magic performance, regardless of if you are standing on a stage or close-up next to a cocktail table.

Richard Tenace is one of those performers who urges all magicians to take acting classes, to develop a character or persona, to script your effects, to treat our audience with respect, to go beyond fooling somebody to achieving astonishment and entertainment.

Tenace describes these methods and practices on a very accessible and practical level. This is not...

★★★★★ $25
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PDF

Billy McComb
The Professional Touch by Billy McComb

My oh my is this a great ebook! If you intend to earn a living doing magic or if you simply want to make your performances more professional then do yourself a favor and read and study this ebook. There are decades of experience bottled up in its wisdom. And on top of this it is fun to read.

The ebook starts with a superb introduction by Kirk Charles reproduced with kind permission of the Linking Ring. The ebook is edited and illustrated by David Britland with extra illustrations by JAT. And Martin Breese was the publisher. It was also Martin who recorded on tape Billy's recollections from which this book was largely...

★★★★★ $25
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PDF

Wesley James
Make Me Care by Wesley James

From Wesley James' 1st new lecture in more than 10 Years

Not everyone will immediately recognize the name Wesley James. However, those in the know will. For many years Dr. James has been an underground secret. During his many years as a professional he refused to lecture for magicians or publish the effects he used in his professional performances. Now, Mr. James has largely retired from performing and has begun to lecture for magicians. Make Me Care are the lecture notes from his 2nd lecture series, focused purely on presentation.

Larry Jennings, Ken Krenzel, Jim Patton and Gordon Bruce would agree....

★★★★ $25
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PDF

Sam Sharpe
Neo-Magic by Sam Sharpe

The art of the conjurer.

Neo-Magic is the foundation for all of Sharpe's writing. Sharpe offers great insight into what makes magic magical. Starting with an analysis of art and its relationship to magic, Sharpe explores what he feels is needed for magic to become a fine art. He provides his insight into topics as originality, patter, styles of presentation, program construction, stage fright and others.

From the preface to the second edition:

What I have been doing over a considerable number of years is to find out, if possible, whether the answer to the question "Is conjuring a Fine...

$25
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PDF

Sam Sharpe
Magic Artistry by Sam Sharpe

Sam Sharpe reprinted three of his books under one title called Magic Artistry.

$25
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PDF

D. Angelo Ferri
The Master of Misdirection by D. Angelo Ferri

I believe that Dennis Barlotta will soon be known as the foremost teacher of Slydini's system of misdirection. There have been others before that have tried to explain and teach Slydini routines, but nobody could capture the essence of what made Slydini the master of misdirection the way Barlotta has been able to.

Dennis has studied eight years under Slydini and has spent a lifetime mastering the Slydini method. Dennis told me: "While many magicians admire Slydini, they don't understand what made him unique or how his approach can be employed by them." This is the ebook that will help you...

★★★★★ $25.99
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PDF

Jamy Ian Swiss
Jamy Ian Swiss Book Reviews by Jamy Ian Swiss

Unless you have been hiding in the basement for the last decade, you know Jamy Ian Swiss has been writing insightful, well written, educational, funny, and opinionated book reviews for Genii magazine. Swiss, soon to begin his ninth year of book criticism, began reviewing books for Genii in June of 1994.

Now you can own the complete collection of book reviews, from 1994 through 2001, in one convenient ebook. In addition to 217 reviews, you’ll receive "A Millennium of Magic Literature," a special, comprehensive feature Swiss wrote for the January 2001 millennium issue of Genii, as well as an introduction...

★★★★★ $27.50
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PDF & EPUB

Chuck Romano
The Art of Deception by Chuck Romano

In 1997 The Art of Deception - The Affinity between Conjuring and Art was published. The 407-page, hardbound book was a limited edition of 500 signed and numbered copies. It was well-received and quickly went out of print. The book has never been reprinted, and probably never will be, because the cost would be too great. The Art of Deception originally sold for $110. Now you can have a copy of this fascinating book for a fraction of the original price. An errata page and addendum are also included in this ebook.

The book contains hundreds of illustrations, with many of them in full color....

★★★★★ $29.90
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PDF
(on CDROM)

Roberto Giobbi
Secret Twitter by Roberto Giobbi

Secret Twitter is now available as a PDF compilation. In addition you will get a readworthy introduction by Roberto. We have also added all replies to Roberto's daily tweets. Max Maven was the most vocal and opinionated one, but you will also get thoughts by Pit Hartling, Denis Behr, Ian Kendall and others.


What is Secret Twitter? If you are familiar with Roberto Giobbi's book Secret Agenda you can probably guess. Secret Twitter is a completely new and innovative way for Roberto to share his thoughts, comments, advice and insight with you - via Twitter.

For fourteen months, starting with November 1st 2014 and...

★★★★ $29.90
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PDF

Jeff Stone
793.8: Where is The Magic? by Jeff Stone
"I'm an enormous fan of the philosophical perspectives flowing through this book, but make no mistake, these pages also document many powerful, clever, commercial magic effects. Among my favorites are 'Leaving Decks', 'Martika', and the extremely intimate 'Ode to Charlie.'" - Jay Sankey

"Jeff Stone's 793.8 asks us to discover where the magic is in our methods, effects, presentations, and in our lives. Perhaps we do not care or think we know, but Jeff lightly and joyfully keeps at us with his tricks and reflections until we are moved to wonder more broadly and deeply about our experience of magic....

★★★★★ $29.95
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PDF

Brian T. Lees
Professional Show Development by Brian T. Lees

You do not have to hire a director, choreographer and technical designer to produce your own professional show. This ebook covers the environment, building your outline of magic, using music, and developing your show. Learn how to fine tune your performance through rehearsal, problem area recognition and the flow from opening to your finale. A high-quality professional production is within your grasp using a lot of materials you may already own.

  1. Set the stage
    • Backdrop
    • Sound, P/A System
    • Music
    • Lights
    • Working tables, etc.
    • Transporting
    • Cases, boxes, bags trunks and carts.
  2. Show components ...
$30
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PDF

Barton Whaley
Encyclopedic Dictionary of Magic by Barton Whaley

This is a new edition of the famous and unique magic dictionary by Bart Whaley. Bart has continued to correct entries in this dictionary until the present. We have converted everything to PDF and added bookmarks for each entry in the dictionary as well as inserted thousands of hyperlinked cross-references to make browsing and using this dictionary as convenient as possible.

There is simply no other such encyclopedia. Some have tried but nobody has achieved what Bart Whaley has. The depth and breadth is mind boggling. Almost 4000 terms are described. This is the absolute must have magic desk...

★★★★ $50
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PDF

Displaying 111 to 134 (of 134 products)
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